After the National Day on October 1, the popularity of domestic business circles gradually picked up. Major cities across the country have resumed the busy traffic of the past, and the enthusiasm for consumption suppressed by the epidemic is constantly released with people's life back to the right track. In the past two months, the demand for downstream LED lighting and landscape lighting displays has rebounded significantly compared with the first half of the year. Whether it is outdoor curtain wall screens, landscape screens, sky screens, or indoor small-pitch displays, the number of orders and reservations made by customers has increased significantly.
With the rapid increase in demand in the downstream transparent LED curtain market and the dual impact of the US's tightening of high-end IC chip export policies, the overall production capacity of domestic driver IC chips is tight, and many companies say that their production capacity is tight. In the market situation where downstream LED display companies are in short supply, it has also driven a wave of upstream companies' drive IC chip prices. In order to analyze the reasons, the editor of LEYARD VTEAM (SHENZHEN) CO., LTD hopes to have more help for the development of Chinese enterprise display enterprises.
As the new wave of IC chip price increases, the industry has different views. For large LED transparent screen companies, the price increase of driver IC chips can offset the impact of this round of price increases by reducing manufacturing process costs or labor costs. For some small and medium-sized transparent screen companies, there are obviously hardships. Since the production process cost and labor cost are inherently low, for the survival of the enterprise, the price of display products is bound to increase, but the price increase is bound to affect the shipment in the second half of the year.
When faced with this wave of price increases, many small and medium-sized LED transparent screen companies are in a dilemma. If the transparent LED screen price rises a little, the company may lose a long-term customer. The enterprise has experienced the difficulty of returning to work and production, and is faced with multiple tests of the price rise of other display accessories, such as PCB board, glue and other raw materials. Undoubtedly, it is time for small and medium-sized enterprises to survive. The weather gradually turned cold in the second half of the year, and the second wave of foreign epidemics appeared again. Companies will gradually shift their overseas markets to the domestic market. It is believed that competition in the domestic market will become more intense. This wave of price increases will inevitably accelerate the reshuffle of the display industry. Those companies that lack innovation and weak competition will surely be washed away. To survive in the cruel market, companies still need to innovate themselves, improve product quality, and embark on an innovative development path.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group. The transparent led screen manufacturer's main products include flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.