How much does the mirror LED screen cost? The cost will vary differently depending on the size and frame that you customize. It's nearly from $3,000 and upwards.
When purchase the mirror LED screen, measure first the dimensions of the wall where you need for your application. We offer mirror LED screens in any shape and quantity.
A mirror LED screen can liven your places up in a way that provides visitors with a unique experience. View our series of mirror LED screens here.
Our high-quality mirror LED screen can improve your energy efficiency and provide a usage time of about 50,000 hours – that's almost 10 years of being turned on, which means their service time should last much longer.
Applied in various applications, convention centers, shopping malls, meeting rooms, command & control centers, airports, gas stations, supermarkets, clubs, and restaurants.
Leyard Vteam offers you a full selection of transparent LED curtain screen made in China which can be used for advertising media, stages show, competition display board
The transparent LED curtain is widely known as a transparent LED display. As the name implies, transparent LED curtain has the property of flexibility, transmitting lifelike pictures, and its transparency is its biggest feature. transparent LED curtain is a new type of ultra-transparent LED display screen. It has a 70% - 95% transparency the panel thickness is only 1cm, the custom LED display panels can be close to the glass. The design of this LED display technology greatly reduces the obstruction of structural components to the sight and maximizes the perspective effect.
1.Ensure the overall appearance of the building or stages
Transparent LED curtain is usually installed behind the glass curtain wall, with great flexibility and transparency, the installation of the transparent LED curtain will not damage the original appearance of the building is neat and tidy.
2.Does not affect the normal work and rest in the room
High-quality transparent LED curtain adopts the original side-emitting display with high transparency and no light leakage. When the user displays the advertisement to the outdoors, the indoor viewing is transparent so that the normal work and rest in the room are not affected.
3.Energy-Saving
As the LED video curtain has a transparent display effect, the part without the picture does not emit heat, so the power consumption is low.
4.Maintenance management is more convenient and safe
The maintenance of transparent LED curtain is generally carried out indoors, which is not affected by outdoor instability. Transparent LED curtain support front and rear maintenance modes of the screen body, which is easy to operate, low maintenance cost and short time
Through the breakthrough of the tech knowledge, the transparent LED curtain has made a great breakthrough in LED display applications on the glass.
Building Curtain Wall
The transparent LED curtain can be used in a large area of the glass curtain wall
According to statistics, the glass curtain wall is a new blue ocean field in the cases of urban outdoor advertising resources are increasingly exhausted. This area is very wide, such as glass curtain wall buildings, large shopping malls, sightseeing elevators, performance stages, etc.
Transparent LED Curtain for Interior Design
The Transparent LED curtain can be customized to different shapes and shapes to met the needs of different spaces and achieve the effect of space beautification.
Transparent LED Curtain for Exhibition
Transparent LED curtains are used in various exhibitions, such as auto shows and conferences, to promote products in all aspects.
Transparent LED Curtain for Window Display
Transparent LED curtain solves the problem that the window display of the commercial retail industry cannot be digitally displayed.
The advent of the night economy industry era has greatly enhanced the value of commercial lighting design. Excellent shopping mall lighting design can make the mall more colorful and directly attract more people. The lighting design of the shopping mall is a new business model that integrates lighting, marketing, and cultural creativity. It plays an important role in attracting passenger flow, promoting sales, and expanding influence.
The customer group participating in night-time consumption is mainly young people. Creating a lighting visual experience with the nature of online celebrity check-in can attract mainstream customers. Young people are keen on social sharing on the Internet, which can make the lighting design realize online dissemination, thereby enhancing the ability of commercial entities to gather customers at night.
Relying on the increasingly mature intelligent control technology, we can integrate various elements such as lighting, materials, sound, emotion, and interaction to create beautiful lighting art installations. The unique interactive lighting installations provide more possibilities for the creation of space atmosphere, whether in the commercial or artistic fields.
LED devices with interactive sensing devices can realize random interaction experiences with people, such as LED stages or touch LED display that can change people's physical actions and music. Using lighting design to construct a free, flexible, and imaginative temperament space is like playing "space magic", which brings basic lighting effects while also showing great artistic appeal. Leyard is committed to providing our customers with creative LED solutions.
Performance lighting refers to a light show that uses a combination of different light sources. The color richness and illuminance are high, which can create a bright light environment. It is usually combined with music to create a very dynamic viewing experience.
Commercial buildings are an important carrier of urban culture, whose beauty and artistic expression are the key points that cannot be ignored in lighting design. Lighting design based on art and culture is also a breakthrough to create a sense of experience. The light color itself has strong emotional characteristics, and different colors can convey different emotional cues.
1. It can improve the image, popularity, and grade of famous enterprises and their products, and promote the sales of their products.
2. Improve the image, class, and taste of the city.
3. Convenient for the public.
Looking at the large outdoor LED displays in the center of Times Square in the United States, besides the Guangzhou National Trade Fair Exhibition Hall, Shenzhen Baoan District Plaza, Shanghai Nanjing West Road Century Plaza and other places, they have become a shining business card of the city. The advertisement LED board expands the influence of the city and attracts tourists. It has brought huge, incalculable, long-term social benefits to investors, as well as huge amounts of intangible assets.
In the 21st century, in an era of high informatization, the awareness of corporate propaganda and advertising has never been so strong, and it is increasing day by day. The central square of the city is crowded with people. The advertisement led board is a display medium with high information capacity, which can undertake various advertising services in an unlimited amount within 365 days of a year. Under good operation, a steady stream of wealth will be created every minute and every second, bringing huge economic benefits. For example, the large outdoor transparent LED screen on Xiamen Bailuzhou Park has recovered more than 5 million yuan in total investment after just three years and continues to bring investors nearly 2 million yuan in net profit per year.
Meetings are becoming more and more important in modern business activities, and the application of LED displays provides new solutions to various problems encountered in the organization of meetings and other links.
Scenario1: Some people leave illegible notes on the whiteboard in the meeting room, and it will be very difficult for others to transcribe or share.
Solution: In this case, the interactive fine pitch LED display can capture and save all the content on the local network, and it can also be shared in real-time via e-mail or USB drive devices.
Scene2: The speaker needs to close all doors and windows so that the presentation on the projection screen can be clearly seen, but the room is quite dim.
Solution: The touch screen LED smart display adopts the self-luminous principle. Because of its high brightness, it can perform normal presentations in a brightly lit environment, effectively improving the comfort of participants. In addition, the operation of the touch screen is simple, which reduces the use of the remote control and makes the meeting process smoother.
Scenario3: Due to the lack of effective organization and management, several teams often dispute who should use the conference room first, and it is impossible to know when it will be available.
Solution: A digital screen can be installed at the entrance of the meeting room to indicate in color whether it is available, who is using it, and a clear time of use. The large screen in the central area of the office can be used as a catalog to facilitate employees to make relevant meeting schedules.
In recent years, auto show activities around China have become more and more popular, from the initial use of ordinary LED display screens, to the use of LED transparent screens. The LED transparent screen creates a clear and smart beauty, fashion technology and three-dimensional sense. For example, at the Shanghai Auto Show in China and the Guangzhou Auto Show in China, the LED transparent screen competes with new car products in the booths of major auto brands to fill the car with a sense of technology and wisdom.
China Guangzhou Auto Show Curved LED transparent screen
To achieve the magnificent visual effect of the auto show, the booth and the car are more eye-catching. When arranging the booth of the auto show, what conditions do our auto show LED transparent screen need to meet? In fact, the LED transparent screen used in the auto show has the following points, which will make the new car shine at the show!
The auto show is usually a close-up view, too high brightness will hurt the eyes. The color and uniformity of the surface of the LED transparent screen are particularly important. At the same time, the ambient light of the auto show is more complicated. An anti-glare design is required to make the light on the auto show evenly distributed. It is undeniable that the defects of the display screen welding will also affect the visual effect, which can be solved by choosing black lights and black masks.
China Shanghai Auto Show Conference
The camera and video camera facing the media at the exhibition site. If the luxury car in the booth, because the refresh rate, brightness, grayscale and other indicators of the LED transparent screen do not meet the standards, the photos taken due to water ripples or moiré will undoubtedly give the car The brand has a negative impact. Generally, the refresh rate of LED transparent screens selected by high-end car brands is above 2000Hz. Of course, there will be a single-color lens, and the fast and slow lens switching, then the LED transparent screen needs to have a higher degree of color reproduction to avoid the phenomenon of image delay and smear.
Most of the car show uses LED transparent screen arc shape, mainly because it brings a wider field of view and a relatively larger display area; the use of the integrated design of the main screen and transparent screen of the booth, which requires the LED transparent screen to have a variety of shapes, This is an absolute strength test for LED transparent screen manufacturers. At present, Liad has launched LED transparent screens that can achieve a variety of creative mix-and-match installations such as ±15° arcs, circles, and misalignments. It emphasizes the multi-use of one screen and the changeable shape and also reduces the inventory pressure for the leaser.
Leyard Vteam is a well-known domestic manufacturer of high-end display screens. The company has a modern production area of 11,000 square meters. It has a complete R&D, design, manufacturing, sales and service system. The company has more than 220 employees, 30 R&D teams, and 90% have Bachelor's degrees or above, continuous product and technology innovation, products have passed RoHS, CCC, CE, FCC, ETL and other certifications. Liad's products include flexible led display screen, LED transparent screen, and high-definition rental LED backdrop screen. They are widely used in stage dance, advertising media, sports courts, bar entertainment, TV stations, various celebrations and high-end occasions.
Unity, common battle "epidemic"!
12,000 sqm huge screen, Leyard Vteam help for the war "epidemic"
Let us cheer for China! Cheer for Wuhan!
Leyard Vteam led transparent conformal display speak for love!
10, February - 23, February, WE ARE TOGETHER. More than 140 stars speak for love, jointly launch the offline war "epidemic" activity, united to meet the challenge, united to fight the epidemic, together cheer for China! Cheer for Wuhan! Leyard Vteam 12,000 ㎡ LED conformal transparent display lighting up the city lights so that the night is no longer dark.
Leyard Vteam 12,000 ㎡ LED conformal transparent display
This is a big online and offline anti-epidemic activity with stars launched by eastday. com and Bili Bili come on called "Go China! and Unity to Fight the Epidemic" Invite hundreds of domestic and international famous stars and stars from HK, Marco, Taiwan include Xiaoming Huang, Mi Yang, Angelababy, Yilong Zhu, Yifan Wu, Yixing Zhang, Yaxuan Xiao, Wen Li, Bibi Zhou, Daheimoji, Reba Dili, Jiaqi Li, Weiya etc to record the epidemic prevention and blessing videos. And also play these videos to propaganda epidemic prevention info at landmark lighting building facades in Shanghai, Nantong, Suzhou, Wuxi, Yixing, Changzhou, Weihai, Weifang, Changsha, Wenzhou, Chaozhou, Changchun, Shenyang, Guangzhou etc 15 cities. with science and epidemic prevention knowledge. Hope this beautiful luminous scene can give you more power!
The layout of LED transparent screens can be indoor or outdoor. In general, indoor LED transparent screens have a longer service life, and outdoor LED transparent screens to have a relatively shorter life span. They are all the same quality display screens. Why does the service life vary greatly? Leyard Vteam's editor will analyze the reasons for you.
Outdoor LED transparent screens are particularly susceptible to various climatic external environments during use, such as heavy winds, heavy rain, and severe weather combined with thunder and lightning. These factors directly lead to a shortened service life of LED transparent screens. The most common problem is the water ingress of the display screen. Once the water enters, and then continue to use, it is prone to failure. What should we do about these occasional situations?
First of all, when the LED transparent screen enters the water, it should be dealt with urgently, and the power supply should be cut off immediately. If it is not timely, the lights may dim and dim, which will cause the display screen to burn out. In addition, we need to organize technicians to blow dry the water inlet of the screen body with a fan or other equipment.
Of course, after confirming that the display panel in the screen is dry, a key step is needed for insurance purposes, which is to lighten the screen aging and test the power-on effect.
Adjust the brightness (all white) to 10%, and aging for 8 hours.
Adjust the brightness (all white) to 30%, and aging for 8 hours after power on.
Adjust the brightness (full white) to 60%, and aging for 8 hours after power on.
Adjust the brightness (all white) to 80%, and aging for 8 hours.
Adjust the brightness (all white) to 100%, and aging for 8 hours after power on.
After completing the above steps, the LED transparent screen body will basically return to normal, then our display can be used normally. If the above steps can not make the LED transparent display normally, please contact the maintenance personnel of the LED transparent display manufacturer in time for handling.
Leyard Vteam is a well-known domestic manufacturer of high-end display screens. The company has a modern production area of 11,000 square meters. It has a complete R&D, design, manufacturing, sales and service system. The company has more than 220 employees, 30 R&D teams, and 90% have Bachelor's degrees or above, continuous product and technology innovation, products have passed RoHS, CCC, CE, FCC, ETL and other certifications. Liad's products include flexible led display screen, LED transparent screen, and high-definition indoor rental LED screen. They are widely used in stage dance, advertising media, sports courts, bar entertainment, TV stations, various celebrations and high-end occasions.
The "iF Product Design Award" in Germany, founded in 1953, is one of the world's most authoritative and influential industry design award, and together with the German "Red Dot Award" and the "IDEA Award" in the United States are known as the world's three major design awards. The award is held annually by the Hannover Industrial Design Forum, Germany's oldest industrial design agency, and is known worldwide for its "independent, rigorous, and reliable" judging philosophy.
In 2020, total of 7,298 designs from 56 countries around the world participating in the "iF Product Design Award". After being selected by an iF independent review conference composed of international experts, Leyard Vteam - LED rental backdrop screen rely on excellent product design and excellent performance stands out and is favored by 78 professional judges, winning the "iF Product Design Award".
Vclear-Pro is a kind of innovative rental transparent led display of Leyard Vteam, it is transparent, novel structural, HD high brightness, simple application, intelligent control, energy-saving and environmental, novel imaging etc. Vclear-Pro is widely used in TV station evenings, concerts, large entertainment columns, car exhibitions, and high-end exhibitions etc all different scenes. It is realized the unique and novel applications.
Vspirit is a new generation of Leyard Vteam rental led display series, it adopts an integrated high-strength frame design, and modular design of cabinet, module and power supply. Patented arc lock design makes arc stitching more firm and reliable. V-Spiritrental series include VS indoor rental series, VSO outdoor rental series and VSF rental led floor series.
V-Ares outdoor series is a new III outdoor die-cast aluminum cabinet, which adopts an integrated high-strength frame design and a modular design of the cabinet, module and power supply and supports per-point chroma and bright point correction. While ensuring the same brightness and chromaticity, it also ensures the presentation of perfect picture details, correction self-reading and dual backup.
V-Rhea is one of Leyard Vteam latest launched indoor rental screen series, which is adopted with integrated high-strength frame design, the modular design of the cabinet, module and power supply. The low gray displaying effect of Vhea is better with nationstar 1515 black led lamp and dark black mask design. Also It is available for front and rear maintenance for convenient maintenance.
After so many years of development and innovation, LED transparent screens have become more and more complete in function, and there are more and more relevant manufacturers. Of course, the quality of LED transparent screens is also uneven. For many enterprises or institutions, the purchase of LED transparent screens is also a considerable expense. It is important to choose an excellent LED transparent screen with good quality.
Choosing a good quality LED transparent screen means choosing an excellent LED transparent screen manufacturer. The display screen has a wide range of application fields, such as indoor rental LED display, advertising media, commercial real estate, bar nights, sports venues, community media, architectural curtain walls, theme parks, video conferencing, smart factories, etc. Liad editor talked about how to choose excellent LED transparent screen manufacturers in bars.
1. A comprehensive comparison of the manufacturer's product quality, such as the stability of the transparent screen product, display effect, price and other factors. When buying a display screen, don't blindly pursue low prices. After all, low-cost transparent screens, materials, production technology and after-sales service are unimaginable!
2. Whether the manufacturer's research and development strength is strong enough to meet the customization needs of some special transparent screens; the professional and timeliness of the after-sales technical team to avoid wasting time and funds;
3. In the past engineering cases, we can roughly judge the comprehensive capabilities of the manufacturer from the previous case size, construction difficulty, project construction experience, etc. understand how big the project can be done by the manufacturer, what kind of projects can be done, and whether it meets our needs.
4. The qualification and honor of LED transparent screen manufacturers are also important indicators, and the strength of the manufacturers can be understood from the side.
5. Comprehensive evaluation of the manufacturer's product quality control ability and production cycle, whether it can effectively control each production process and other details.
Leyard Vteam is a well-known domestic manufacturer of high-end display screens. The company has a modern production area of 11,000 square meters. It has a complete R&D, design, manufacturing, sales and service system. The company has more than 220 employees, 30 R&D teams, and 90% have Bachelor's degrees or above, continuous product and technology innovation, products have passed RoHS, CCC, CE, FCC, ETL and other certifications. Liad's products include flexible LED display screen, LED transparent screen, and high-definition rental screen. They are widely used in stage dance, advertising media, sports courts, bar entertainment, TV stations, various celebrations and high-end occasions.
4530㎡Four foldable lifting sail Led curtain display in sea heart sand which upgraded by Leyard Vteam appeared with shocking, and add another bright city business card for Guangzhou.
Shocking Appearing | Leyard Vteam 4350㎡Led Curtain Display
Sea heart sand island is located in the center of the Pearl River, also the core of Guangzhou. Overlooking like a tall mast sailing ship, it symbolizes the sailing of Guangzhou and China to the world. The four masts in the central area of Sea Heart Sand carry the Guangzhou spirit of lone sailing, ride the wind, break the waves; going ahead.
The World's HighestLevel Foldable LED Display
In 2019, Leyard Vteam undertook the transformation and improvement of the Sea Heart Sand Screen, replacing the eight-sided sail screen installed on the mast up to 87 meters from the original 100 * 25mm pitch to Leyard Vteam 31.25 * 31.25mm Small pitch folding LED display.
The total resolution is increased by more than 2.5 times, and 4K high-definition effect can be achieved. While ensuring a high-brightness display effect, high transparency is achieved and maintenance efficiency is greatly improved.
Leyard Vteam Led Curtain Display Installation
Sea Heart Sand Sailing led display is currently the world's highest level of foldable LED display. It is mainly composed of 4 sail masts with Lingnan characteristics and eight-sided led curtain display. Each mast has two "sails", with an area of 492 square meters for the upper sail and 613 square meters for the lower sail.
This sail screen apply with Leyard Vteam Zebra series led curtain display. It is strip design, with the characteristics of hollow, transparent,
not affect ventilation and lighting.
This “Asian Sail” composed of these eight LED displays has become a landmark building in Guangzhou to promote Lingnan culture. The 4,350-square-meter LED sail display can meet the needs of open-air movie theaters, normal large-scale cultural performances, and outdoor large-scale advertising broadcasts, enrich the amateur cultural life of citizens and tourists, and create a music and cultural highland in Guangdong-Hong Kong-Marco Greater Bay Area.
This five-story Leyard Vteam smart display · LED transparent display of sightseeing elevator makes the offline marketing of Yitian holiday square very popular. Let the atrium of the shopping center become the artifact of offline drainage and gathering.
Yitian Holiday Plaza·LED transparent display upon sightseeing elevator
Yitian Holiday Plaza is the first international and experiential shopping mall of China, and also China's first commercial 5G plus five-star shopping mall. In 2019, Yitian Holiday Plaza has upgraded more than 20 facilities to achieve intelligence. One of those brilliant facilities is the LED transparent display on the sightseeing elevator, the largest LED interactive display of China, which was constructed by Leyard Vteam LTD. Consumers were stunned once it was unveiled, and countless people were attracted to take photos.
The first global exhibition
After the Leyard Vteam·LED transparent display was added to the sightseeing elevator, Yitian Holiday Plaza atrium joined hands with more than 30 brands to carry out special events such as first exhibition, special exhibition, and solo exhibition. This five-story screen can be switched to different themes of the stage background instantly, which has attracted thousands of fans and guests to the scene.
EGO retail platform
Yitian Holiday Plaza had made efforts to develop online market in 2019 and created a new retail platform-EGO that customers can enjoy the 24-hour shopping experience. The atrium, as the most crowded area in the shopping mall, helps the merchants fascinate followers offline and contact online and offline market by displaying big mini-program codes on Leyard Vteam·LED transparent display.
Stand in Hubei, the most beautiful pioneers from Shenzhen
Their glittering eyes and smiles contrast with the deep dents on their faces—they were medical staff from Shenzhen to support Hubei. During the war of anti-epidemic, Yitian Holiday Plaza lit up a large LED transparent display for the "most beautiful pioneers", in order to pay tribute to the anti-epidemic pioneers of the medical staff.
LANCOME brand promo
Yitian Holiday Plaza has more than 28 million passengers throughout the year, with extremely high offline traffic and advertising value. The brand's promos were played through the LED transparent display of the sightseeing elevator in the atrium and make the brand propaganda more efficient and attractive with its transparent, highlight and dynamic features.
Leyard vteam 1738㎡ LED transparent screen in Taizhou rainbow shopping center, Let the curtain wall of shopping center changed into a large media display, during the epidemic situation, the large screen salutes to the medical staffs in first line! Salute to heroes, cheer for Wuhan.
Leyard vteam LED transparent screen, saluting to the heroes in harm's way
Taizhou rainbow shopping center opened before new year, it is the first shopping center in Taizhou city, Jiangsu Province, and also the 91st large-scale store in the country.business area is about 60000 square meters, six floors in total. Leyard vteam transparent screens transform the glass curtain wall of the shopping center from the second floor to the sixth floor into a large media screen, which brings different shopping experience to Taizhou citizens through amazing visual images.
Leyard vteam transparent display, creating New Year atmosphere
Traditional shopping centers mainly distribute and paste posters for marketing. Through Leyard vteam transparent display, Rainbow shopping center can remotely display the new year's marketing video on the glass curtain wall of the shopping center, with a large cool image, making rainbow become the most eye-catching shopping center in this business district in an instant.
Leyard vteam transparent display, new year marketing videos
Leyard vteam transparent display, let rainbow 1738㎡ glass curtain wall, becomes the best window for offline marketing of shopping center. Leyard vteam transparent display has 5000cd/㎡ brightness, which is bright and colorful. It is still clear and dazzling under strong light. No matter day or night, it can attract the attention of passing traffic and people.
Leyard vteam transparent display, Tiktok marketing, web celebrity screen
Before the ordinary glass curtain wall has become the visual focus of attracting customers after it is integrated into Leyard vteam transparent display. In the marketing of rainbow shopping center, the colorful LED transparent display has become a platform for brands to get through online and offline marketing. Fans TikTok's daily attendance on the LED transparent big screen will show the message, instantly making the shopping center a popular web celebrity place.
Leyard vteam transparent display, transparent image
Leyard vteam transparent display is a new type of transparent LED screen, which has the characteristics of transparent display, simple application, intelligent control, high brightness and energy-saving, high transparency and high definition. Do not change the permeability of the original position, and do not affect the indoor&outdoor appearance of the building.
Leyard vteam transparent display, rainbow shopping center
In the immovable building, the changing content will bring new vitality to space. The application of Leayrd vteam transparent display in the glass curtain wall of the shopping center provides various cool dynamic images for the marketing activities of the shopping center, making the offline marketing activities more creative and attracting more eyeballs. Leyard vteam transparent display will become an important marketing tool for the quality and class-level improvement of more and more shopping centers.
5G and IOT are beginning a new era of smart media. In the upsurge of artificial intelligence, new retail, and smart home intelligence, companies have established fusion strategies. To this end, Huawei and Leyard jointly create a new digital media landmark, a new type of black technology experience place-Huawei Smart Living Pavilion.
Location：ShenZhen One Avenue Shopping mall One Avenue
Locate in One Avenue shopping mall, Huawei Smart living experience Pavilion joint the Architectural aesthetics and multiple factor of future quality of live. The 3D LED atmosphere screen of the Huawei Smart Living Experience Pavilion created by Leyard devoted its efforts to perfectly interpret the highlights of technology with this large LED display. From afar, the "Black Technology" glass building is full of brilliance, and the romantic scenes of the ocean, beach, aurora and starry sky are interpreted alternately between light and shadow. Under the giant screen, you can enjoy the dream-like light show of the future.
The design inspiration for the ultra-white and high-transparency building of the Huawei Smart Living Pavilion is derived from the "first gift box"-that is, the meaning of opening unlimited possibilities, This also echoes the moral of "the technology brings infinite possibilities to life" advocated by Huawei. The 555㎡ 3D LED atmosphere screen created by Leyard for Huawei uses a giant LED transparent screen as a carrier. The translucency of the screen is displayed to the fullest, perfectly interpreting the infinite possibilities of light and shadow.
In the Information age, the agglomeration effect of business has spawned new digital media landmarks that upend the urban landscape. The giant LED display has become a display of urban business vitality, And endorsement of the carrier of urban modern spirit.
In the past, Leyard has been committed to technological innovation and product upgrades to lead the industry. In the future, Leyard will continue to insist on innovation-driven development, under the tide of the digital economy era, Provide more cutting-edge technology and quality services to bring more fun to life for everyone.
On July 1st, Foshan New City Century Lotus Square and Liad Lighting & Li & Fung Culture & Liad Wisdom Show, hand in hand a perfect visual feast for Foshan citizens to celebrate the 99th anniversary of the founding of the Communist Party of China!
This is the first phase of the night economic supporting project in the Shunde area of Sanlong Bay. The project area is located in the core area of Foshan New City, China. It integrates culture and technology perfectly and displays Foshan’s local cultural characteristics. Waiting for the appearance of a new image of Ambilight! The lights of Foshan New Town are shining brightly and fascinatingly fascinating.
Everyone held up their mobile phones to record the wonderful moments. Anxious children rode their dads' necks and waved the national flag to celebrate the 99th party-building festival.
The square tower adopts four spatially dislocated designs, and the interlocking transparent LED conformal screens perform a joint interpretation during the day without affecting the appearance of the building.
At night, the video display plus light and shadow aesthetics highlight the beauty of the building structure!
The project uses a series of green lighting equipment such as high-efficiency and energy-saving electric light sources, energy-saving control equipment for lighting fixtures, etc., which not only makes the city bright but also meets the needs of environmental protection and energy-saving and emission reduction. Friends who missed the July 1st show, no need to regret, there will be regular performances in the follow-up.
On the morning of July 20, Chairman & President Li Jun visited the construction site of our Southern Headquarters. Chairman Li was accompanied by principals from the contractor China Railway Construction Engineering Group (CRCEG) and the developer's agent Zhilei Construction.
Li asked about the construction and operation of the Southern Headquarters, construction progress and challenges faced, and showed concern for site workers. After being briefed relevant work by CRCEG, Li stressed that "the Southern Headquarters is a great result achieved by Leyard through strategic investment and LED development in the south market over the last decade. Its construction is important for us to implement central management of high-end manufacturing facility, R&D and design center and international business in South China. We expect the project to be controlled strictly in terms of quality and cost control, safe and civilized construction, and coordination and cooperation among stakeholders. Measures shall be taken to prevent coronavirus infection and ensure construction is carried out subject to safety and proper QA."
Leyard has nearly 5,000 employees, 9 production bases and 7 international marketing centers across the world. Leyard Southern Headquarters were launched in October 2019. Leyard Southern Headquarters is a major construction project of Shenzhen industry planning located at the junction of South Huanguan Road and Qingping Expressway, Longhua District, Shenzhen. The ¥670 million project covers a land area of 18,791.44m2, has a floor area of 75,170m2, and is planned to build Southern Headquarters R&D and design center, HQ office and production base of the LED application industrial park.
Centering around LED HD display, LED creative display, LED smart lighting design and application, among other acoustic-optoelectronic technologies, the Southern Headquarters will develop an industrial chain cluster covering full spectrum of LED application, including LED high-end manufacturing and night-time economy, and is projected to generate more than ¥5 billion of annual industrial output value after completion.
While preventing coronavirus infection, effort shall be made to resume production. In the face of the outbreak, enterprises were forced to take the “test” for balancing virus control and production at the beginning of 2020. The answer sheet of Leyard might be a valuable reference. Although COVID-19 has disturbed development pace, accelerated industry reshuffling and required to reorganize the industrial chain, demand relating to COVID-19 specific projects will provide new opportunities for the industry.
Recently, we have launched globally four mass-produced Micro LED commercial display products, leading the industrialization of Micro LED with concrete action. The research report 2019 released by Futuresource shows that Leyard fine pitch LED display remained No.1 in global market share for four consecutive years.
The construction of Leyard Southern Headquarters helps optimize industrial structure, promote industrial upgrade, and speed up integration of scientific and technological innovation with industrial structure optimization. We will continue to pursue development through technological innovation, drive industry development with forward-looking technology, and open a new chapter for "innovation-driven development, industrial upgrade and win-win outcome".
Currently, there are many types of LED full-color screens available in the market, such as indoor and outdoor LED full-color displays. Indoor LED full-color displays have smaller light-emitting points, typically with a point spacing of PH6mm to PH7.62mm. Their display area is generally several to ten square meters or even larger, and they are mainly used in indoor halls, bars, stages, performance halls, train stations, airports, cinemas, etc. Outdoor LED full-color displays usually have a display area of tens to hundreds of square meters or even larger. They have high brightness and can work in sunlight. They also have wind, rain, and waterproof functions and are mainly used for outdoor advertising, train stations, squares, and shopping malls. As the application fields of LED full-color screens are relatively wide, their installation methods and prices will also vary.
Installation Methods of LED Full-Color Screens
The installation methods of LED full-color screens can be divided into indoor and outdoor installation based on application scenarios and customer needs. Indoor LED full-color screen installation usually adopts hanging or wall-mounted installation methods. Hanging installation requires first fixing steel frames on the roof or girders, then fixing the LED full-color screen on the steel frame. Wall-mounted installation requires fixing steel frames on the wall, then fixing the LED full-color screen on the steel frame. Outdoor LED full-color screen installation usually adopts standing installation methods, which require first fixing steel frames on the ground, then fixing the LED full-color screen on the steel frame. For some larger LED full-color screens, issues such as wind resistance and earthquake resistance also need to be considered, and corresponding reinforcement measures need to be taken.
Prices of LED Full-Color Screens
The prices of LED full-color screens vary due to factors such as brand, specifications, and quality.Generally speaking, the price ranges from several hundred yuan to tens of thousands of yuan。 The following are the main factors that affect the price of LED full-color screens: 1. Brand and specifications: the prices of different brands and specifications of LED full-color screens are different. Generally speaking, well-known brands of LED full-color screens have higher prices but better quality and service. In terms of specifications, generally speaking, the larger the screen size, the higher the price. 2. Quality: the quality of LED full-color screens is also an important factor affecting prices. Generally speaking, the better the quality of LED full-color screens, the higher the price. 3. Installation and maintenance costs: in addition to the price of LED full-color screens themselves, installation and maintenance costs are also factors that need to be considered. Generally speaking, installation and maintenance costs will vary depending on the specifications, quality, application scenarios, etc. of LED full-color screens.
In summary, if you need to purchase LED full-color screens, it is recommended that you first understand your needs and budget, then choose appropriate brands, specifications, and quality. At the same time, you also need to take into account factors such as installation and maintenance costs. If you need help or have any questions, please feel free to contact us.
On the afternoon of July 15, 2020, Leyard held the launch conference of Micro LED commercial display products at its headquarters. Through online live broadcast, four mass-produced Micro LED commercial display products, including 40-inch 2k (P0.4), 54-inch 2k (P0.6), 67-inch 2k (P0.7) and 81-inch 2k (P0.9) were launched. This is yet another move to show Leyard’s leading position in the industrialization of Micro LED, and also ushers in a new era of Micro LED display.
Li Jun, Chairman of Leyard Group, is sharing the development of Micro LEDUnlike the unexpected appearance of fine-pitch LED products a decade ago, the new multi-size, standardized, and mass-produced Micro LED display products are a response to public needs and have been officially launched to the market for real-life commercial applications. In 2016, Leyard initiated the establishment of a laboratory to research and develop Micro LED display technology and released the first Micro-LED product in 2019, and increased investment to achieve mass production. The four years of remarkable work represents the development of LED display industry with China's speed and Chinese strength. The year 2020 is destined to be an extraordinary year. A revolution is in the air. The Chinese LED display market will experience another round of reshuffle, and all this is due to this name--Leyard, a global pioneer in audio-visual technology.
Micro LED display technology miniaturizes the conventional LED design structure to the micron level, and arrays these tiny chips through mass transfer technology to become display pixels that can be controlled by a single drive, achieving high brightness, low energy consumption, high resolution and high saturation.
In 2016, the research on Micro LED was in vogue around the globe. Leyard was one of the first enterprises to initiate the research and development of Micro LED display technology and product innovation. In just 4 years, it eliminated technological barriers, accumulated dozens of LED drive technologies, and garnered core invention patents of Micro LED process technology and international patents, promoting the
A leading enterprise in the downstream application end of the LED display industry chain, Leyard understands the demands of the market and the actual needs of customers. According to the status quo and prospects of the industry, Leyard took the lead in defining the industry standards of the Mini/Micro LED display that are more in line with practical applications.
Mini LED display: chip with a size of 100-300μm in two dimensions, and the display product is manufactured by flip-chip packaging through ordinary or massive transfer methods;
Micro LED display: less than 100μm in two dimensions, and the display product is manufactured by flip-chip packaging through massive transfer mode;
Unlike the applications of small-size LED displays, the applications of super-size LED displays put more emphasis on product stability, reliability, maintainability, color uniformity, high-density ultra-high-definition image quality, and low energy consumption. Super-size displays can reach tens of square meters or even hundreds of square meters, which poses a certain challenge to the uniformity of the display screen. However, the current COB Micro LED is difficult to detect and divide into bin, which limits its application in super-size screens.
Considering the current technological conditions, the application of Micro LED on fine-pitch display can be better achieved through packaging to implement detection, bin dividing and mixed patch, and to achieve color uniformity and maintainability in fine-pitch displays.
At the press conference, Leyard released the first 0.4 pitch ultra-high-definition Micro LED commercial displays. This product adopts the finest size of chip in the current application scenarios on the market and currently can achieve 81 inches 4K and 162 inches 8K. The product employs full flip-chip technology to avoid the shielding of light by the electrodes and maximize the light output area and light output efficiency of the chip. At present, the product can achieve a brightness of 2500nit and a contrast ratio of 20,000:1, and realize HDR2.0 display with better image quality.
At present, the product is the highest-definition mass-produced Micro LED commercial display product in the world, and it also represents the future of Micro LED super-size commercial display products. With the launch of the new products, Leyard has become one of the first enterprises to provide a full range of 0.4, 0.6, 0.7, 0.9 full-pitch full-size commercial display products, and also to achieve the standardization of commercial display products. The commercial launch and use of Leyard Micro LED products will completely replace the applications of conventional display products such as traditional DLP, LCD splicing, and projection fusion. This shows that the LED display market will eliminate COB and Mini LED and enter into a new era of Micro LED.
At the next stage, Leyard Micro LED display super-size screens will be widely used in high-end conference rooms, high-end display markets such as airports, stations, exhibitions, government departments, and business halls, and culture, sports, and entertainment markets. And with the arrival of new infrastructure and 5G+8K applications, the applications of Leyard Micro LED will extend to civilian/domestic markets such as cinemas and home theaters.
In March 2019, Leyard collaborated with internationally renowned panel driver manufacturers to develop a new generation of Micro LED driver chips; in May 2020, the driver chip was successfully developed and verified in small batch production. The chips have been applied in mass-produced Micro LED commercial display products.
So, what are the main advantages of the Leyard Micro LED driver chip?
The first advantage is its high-quality display and high performance of Micro LED. The driver chip adopts the ‘16bit+9bit’ processing mode, supports DCI-P3, and realizes HDR2.0. Technically, the color processing capacity can reach 370 trillion (2 to the 75th power), and the contrast is increased by 2 times.
The second merit of the driver chip is its lower energy consumption and environmental protection nature. The chip adopts the common cathode energy-saving technology of Leyard's independent intellectual property rights and uses different voltage drivers for the R/G/B three-color LEDs, which significantly improve the power consumption, packaging and heat dissipation of Micro LED display units. Compared with traditional chips, the driver chip saves 40% of energy in the maximum brightness mode, saving an average of 50% of energy, and saves 50% of energy in black screen mode.
Third, the chip achieves a high degree of product integration. With unique technologies, the chips can be externally connected to resistors and capacitors to drive LEDs and make Micro LED emit light more uniformly under micro-current conditions, with low gray, no flicker, and a smoother color transition. At the same time, a single chip can control more pixels, which reduces the number of chips used and thus lowers the heat and the temperature rise of the entire display system. In the highly integrated state, it can support the display driver of Micro LED as small as 0.4 pitch. Integration and standardization are the development direction of electronic products. In line with product planning of the enterprise and the development of Micro LED, another direction of Leyard is to develop display control components in the form of Asic. The development of Asic helps standardize product manufacturing, simplify product applications, and save product maintenance cost, laying a solid foundation for large-scale commercial use of products. In addition, the integration with Micro LED packaging can achieve standard modular display units, and also opens up new directions for the promotion and application of Micro LED.
The final advantage lies in its deep sleep mode. The panel using the driver chip can achieve a power consumption as low as 0.4W/2K resolution, which is 1/200 (2K resolution) of the power consumption of the general constant current IC standard energy-saving panel.
In the conference, Leyard Group has sent a message to all sectors of the industry: innovation leads to development and industry upgrading, and collaboration and cooperation make a win-win situation. Regarding the future prospects of the enterprise, Chairman Li Jun said, "We will continue to work hard, speak with performance, and contribute to society with better products." In 2020, Leyard will follow the guideline of “focus on LED and stable development” and enter into a new era of Micro LED display.
The year 2020 marks China's completion of building a moderately prosperous society in all respects, and plays a decisive role in winning the battle against poverty. Dec. 21 – the Commendation Conference on Poverty Alleviation of China Siyuan Foundation for Poverty Alleviation ("CSFPA") was held in Beijing. Some organizations and individuals were honored for great work with poverty alleviation. Leyard won the 'Poverty Alleviation Collective' title for exploration and practice in poverty alleviation. Li Jun, Chairman at Leyard & Director at Siyuan Stars Education Fund "SSEF", and Ms. Yang Yani, Strategic Development Director at Leyard and SSEF Founder were named 'Poverty Alleviation Individual'.
Yang shared our experience in poverty alleviation in her speech delivered on behalf of delegates. We set up Leyard Hope School in Nanmuping Township, Zhijiang County, Hunan, as well as Leyard Scholarship in early 1995 to reward teachers and students doing excellent job and help students in need. We have never stopped doing so since then.
Ms. Yang speaking on behalf of delegates
While expanding and growing business fast, we have been actively fulfilling CSR, staying grateful, giving back to community, and maintaining our corporate culture that values "morals over profits". We worked with the CSFPA to establish the SSEF in June 2014, engaging ourselves in public service mission.
"Education is the cornerstone of national rejuvenation and social progress. Education is a prerequisite for poverty alleviation. Hence, poverty alleviation through education is the fundamental solution to poverty alleviation", she highlighted. Leyard SSEF has donated more than CNY 25 million of money and supplies, 3,000 pieces of clothing, 46 smart classrooms, provided financial support to more than 350 schools, 4,000 students and 1,000 teachers, and carried out assistance and aid activities in more than 20 regions all over China.
We also financially supported disaster relief efforts after the occurence of Wenchuan and Yushu earthquakes and the battle against COVID-19. Leyard Group and SSEF have donated more than CNY 5 million supplies to the battle against COVID-19, taking the lead in performing CSR.
We have been and will be meeting the purpose of engagement in public service, i.e. 'being thankful and giving back to society'. Leyard SSEF will continue to work on the 'smart classroom', 'Stars summer camp', 'Stars education and students assistance 1+1' and 'accompanying nutritional meals' programs next year.
We will encourage dozens of our domestic and international holding enterprises, more than 4,000 distributors and over 5,000 employees to be voluntarily engaged in public welfare, involve more organizations and individuals in the effort to help students in need to have access to education, and support China's public welfare undertakings relating to education.
Dec. 12 – the 40th Anniversary Symposium & 2020 Annual Meeting of China Enterprise Innovation Forum was held by China Productivity Society in Beijing. Leyard was listed among "Chinese Companies Excelling in Productivity Growth" for our important contribution to the Micro LED industrialization and the leading role we have played in LED display innovation over the past two decades.
The aim of this event, which was jointly initiated by the China Productivity Society and the Outlook Weekly of Xinhua News Agency, was to guide enterprises towards sustainable development through R&D and innovation for enabling growth in productivity, high-quality economic development and significant increase in economic, technological and comprehensive national strengths at the new development stage under the new development pattern.
This award recognizes our work in the field of intelligent display over the past 25 years. As a global audio-visual technology leader, we always pursue innovation-driven development and take the lead in climbing the high peaks of technology.
The birth of blue light technology in 1998 opened up a new era of full-color LED display, leading to the industry's first revolution; the emergence of NPP LED in 2010 enabled Leyard to shine on the world stage as the representative of Chinese national brands and started the second technological revolution; the Micro LED commercial display firstly mass-produced and launched onto the market in 2010 promoted the industrialization of Micro LED display, marking a new milestone for Leyard and a new height of the industry.
Over the past 25 years, we have been combining technological innovation with high-quality social and economic development, sharing our innovation ideas and results with the community, and contributing to productivity growth and increase in economic, technological and comprehensive national strengths through innovation.
The list of enterprises passing the national "Information System Building and Service Capability Evaluation" recently announced shows that Leyard successfully passed the CS4 (excellent) (the highest certification currently available in China) certification audit.
The Capability Requirements of Information System Building and Service Capability Evaluation System is a set of standards developed by the China Information Technology Industry Federation at the end of 2019 in line with the development of enterprises involving information and the national industrial planning. The standard provides comprehensive capability requirements for information system building and service providers for the first time in the industry. There are 5 levels from low to high, with CS4 (excellent) being the highest level currently available.
A CS4 certificate means that the receiver has excellent comprehensive capabilities in organizational strategy, operation, talent, technology, management and innovation, and uses cutting-edge technologies and plays an exemplary role in typical information system building and service projects within the main line of business.
We got the former information system integration service Grade II qualification in 2005 and have been committed system integration and implementation in the LED display industry since our listing on the stock exchange in 2012. In erecting integration platforms of display system, we use self-developed controllable technology to combine software and hardware technologies and create a model of integration in the industry.
After our management capabilities were audited by self-examination, inspector's consideration, on-site document review, on-site evaluation and expert defense this year, we have received CS4 (former system integration Grade I) certification on November 16, 2020, becoming the first CS4 certification receiver in the LED industry.
The future of electronics lies in integration and standardization. On the launch of Micro LED standard products in 2020, in combination with our product planning, another option is to use ASIC for DCU. The development of ASIC will enable standard production, streamline product application, lower maintenance cost and prepare Micro LED display for large-scale commercial use.
"As winter comes, enormous uncertainty is the biggest certainty this year." Dec. 5-7 – The 19th China Entrepreneur Summit hosted by China Entrepreneur Magazine was held in Beijing, at which Chairman & CEO Li Jun made a speech.
During the discussion about how to improve the real economy, "the foundation of a great power", he expressed his ideas centering around "Aim high – powers of a corporation under the new development pattern". He said, "COVID-19 and relations between the great powers are the biggest uncertainties now or next year. The international cycle facing tremendous resistance is very uncertain. What is certain is that Leyard LED display remains No.1 in global market share. On that basis, we will strengthen our brand, make a greater effort for R&D and innovation, and strive for robust growth next year."
When it comes to the biggest uncertainty about the future market, he spoke bluntly: "the biggest uncertanity is the ever-changing market environment for Leyard, and the entry of leading organizations for the industry."
Demand for video conferencing has exploded since the start of the pandemic as many people work by video conferencing. Video conferencing will be a ¥100 billion business based on 500,000 LED or large LCD screens for 50 million meeting rooms, ¥200,000 each. The market is huge. Therefore, leading manufacturers including Samsung, Hikvision and BOE have entered LED display industry and video conferencing system industry.
Hence, the integration and restructuring of LED display industry has begun. This is a big uncertainty and a big opportunity for Leyard. For example, there are no more than 10 LCD TV manufacturers all over China. Why are there a hundred LED display companies? This indicates that the LED display industry has not been fully integrated. The top three players capture 60% of the market is the inevitable trend and the law of the market. How to seize the opportunity when there is an uncertainty is important for the industry and for Leyard as well." Li is full of confidence.
Thanks to the emergence of new industries, new forms of business and new business models, China's economy is relatively and stable in 2020 despite the backlash against globalization, effects of COVID-19 and traditional economy facing the challenge of transformation. We leverage our advantages in Micro LED display technology and industrial chain to spur Micro technology and product innovation and facilitate industry upgrade.
We will continue to pursue innovation-driven development, implement the strategy of making China a high tech country, achieve steady performance growth, assume SCRs, take advantage of driving factors, keep up with innovation trends, and fulfill the mission as a global audio-visual leader.
At 4:30 on November 24th, China used the Long March 5 carrier rocket to successfully launch the Chang’e-5 probe at the Wenchang Space Launch Site. The probe was successfully sent into the scheduled trajectory, starting China’s first return journey for sampling of extraterrestrial objects.
The Beijing Aerospace Control Center (BACC) and Wenchang Satellite Launch Center (WSLC) upgraded by Leyard and equipped with Leyard command and display system enabled multi-hall coordinated control and multi-department information connectivity and ensured the successful launch of "Fat Five" carrying the China'e-5.
The Chinese has dreamed about exploring the moon from ancient times. However, this dream can never come true without support from extremely stable visual effects service. As a global audio-visual technology leader, we were honored to participate in the building of LED command and display system for the command brain BACC and the command center WSLC.
Leyard NPP LED display featuring higher brightness, saturation, resolution, wider color gamut, zero-error, rapid transmission, and more reliable operation enabled display of access of mass audio and video signal sources and accurate synchronous display, and strongly supported launch task.
Leyard LED display at the launch hall of Wenchang Space Launch Centre
Upon the successful completion of the task, China will become the third country after the United States and the Soviet Union to have sample returned from the moon. Our display systems that operate properly and have been tested by the "Fat Five" and "Chang'e-5" mission are highly praised by the leadership.
Like stars never stop shining, our journey never ends. The fact that we were honored to be part of the mission demonstrates good quality of our products and services. We will carry forward the spirit of China's space industry and move toward the goal of "enhancing human audio/video experience".
The Beijing Expert Advisory Committee on Business Environment Optimization ("Committee") was established on November 13, and Chairman Li Jun was appointed as one of the first members thereof.
As a nonprofit organization, the Committee advises on business environment optimization under the leadership of the Beijing municipal government. Experts of the Committee were selected strictly and composed of responsible, influential and ambitious experts actively engaged in business environment reform or entrepreneurs who are engaged in business management for a long time and familiar with full life cycle development. The first 47 experts hired will hold office for a term of office of two years and are divided into market environment group, government affairs service group, supervision and law enforcement group, and legal support group.
The experts will make comments and suggestions on removal of hidden barriers, broadening market access of digital economy, and promotion of accommodative and prudential regulation.
The 5th National Learning Design Competition, final round sponsored by the Chinese Society for Talent Development (CSTD) came to a close in Beijing. The Institute of Leyard won the gold award for their "Exciting Display Screen - Project Management Sandbox".
As a 25-year industry leader, Leyard has made significant contributions to the development of LED industry. In the face of discontinuous change in the current market environment, extensional merger and acquisition, and business expansion, organizations are required to undertake and support major projects properly, reduce cost whist increasing efficiency, cultivate qualified project managers, promote business development, and maintain their competitive edge in product and technology. This puts forward higher requirements on group acceptance capability of the organization's business. Hence, we need to improve our ability to organize business and undertake projects.
Focusing on cultivating key personnel, reducing cost and increasing efficiency for employers, and delivering win-win result, the work aims to address issues including how to find high-quality talent from different business systems, with different cultural backgrounds and at different management levels, and how to help them progress and become middle management? The Institute of Leyard submitted a deliverable with "to B" characteristics.
(1) Foster and reserve a group of excellent project managers who have been trained and have gained hands-on experience;
(2) Develop a self-owned sandbox course to connect 3 business scenarios from simple to complex;
(3) Admit key personnel of major projects as sandbox lecturers;
(4) Extract and refine 45 classic business scenarios.
The 18-month learning program helps trainees make optimal decisions at each execution stage of project, and learn how to think and use common tools in project management. The training results have been popularized and applied across the group, which strengthen source control for higher management efficiency and lower energy consumption throughout projects.
Benchlearning is undoubtedly effective for improving organizations' professional ability to learn design. How to design learning programs that support strategy and business development has become a major challenge facing today's organizations. We will continue to enhance strength and reach new heights.
Dec. 14 – the "Capable Display and Promising Lighting" themed 2020 G-LED Annual Meeting kicked off in Shenzhen. Our COO Jiang Yi was invited to the meeting and delivered a keynote speech entitled "Starting a New Era of Micro LED Display" and covering technical analysis, development trend, and application scenario at the opening session.
Here are excerpts from the speech:
We published a White Paper on Micro LED Display Technology and Application 2020 this year to deal with a problem about definition and provide three points to determine whether a product falls into the Micro LED display category, i.e. Micro LED chip (100μm or smaller), mass transfer technology and driver IC technology.
We have put people and money into Micro LED research since 2016. A Micro LED product can be made as long as the "mountains" of chip, mass transfer and driver IC technologies are conquered. The fact that we launched the first Micro LED product in 2019 and became an incredibly competitive company in the industry clearly shows that we have overcome these challenges.
The first is chip technology. Lijing, a joint venture between Leyard and Epistar, one of the world's largest LED producers was set up to produce Mini/Micro LED self-illuminating display and backlight modules.
In 2017, we spearheaded investment in Saphlux, a third generation semiconductor manufacturer who owns the world-leading semi-polar gallium nitride (GaN) and NPQD (nanopore quantum dot) Micro LED. Saphlux's nanopore-based GaN (NPQD) quantum dot-based color-converted micro‐LED display, the first of its kind in the world, prepares technology for the next generation Micro LED products.
The second is mass transfer technology. Micro LED chip is placed on a glass substrate, which is put on the mass transfer equipment, and a similar welding procedure is performed through laser irradiation. We overcome barriers with this technology in 2018 and 2019.
The third is driver IC technology. For optimizing the performance of Micro LED, we spent a year developing a driver IC suitable for Micro LED display products. The resulting driver IC was successfully used in four mass-produced Micro LED commercial display products in July. HDR2.0 was enabled that time. Now HDR3.0 is enabled and it supports DIC-P3 color gamut.
Jiang believes three trends will emerge as Micro LED technology evolves. The First is about Micro LED chip. Micro LED is bound to be substrateless and smaller and pixel material cost is no longer the largest component of Micro LED display system. The second is glass substrate, which is highly likely to remain Micro LED technology's "perfect match" for further advancement. Glass substrate, together with Ultra-Micro LED crystal, wireless packaging, and mass transfer will lay the foundation for future progress of the next generation independent LED displays and the new generation LCD backlight products. The third is about Micro LED solution based on quantum dots, i.e. quantum dots are used as color conversion media to enable blue or UV LED induced full-color Micro LED display.
Micro LED is superior to other display technologies because of features including self-self-illuminating, nanosecond response speed, long life, high visual angle, 1500 PPI and above, and one size fits all. Jiang said, Micro LED will be used for large size commercial displays with higher resolution in the first phase, in smaller commercial application scenarios in the second phase. The use of Micro LED will be expanded into AR and VR in the third phase and furhter into consumer electronics and wearable devices thereafter.
"I cannot say that Micro LED will have entered the consumer electronics markets after the first three phases as its cost is much higher than LCD and OLED. However, it could see explosive growth in the consumer field once its prices and costs fall sharply." he added.
As LED industry opens a new era of display, we are accelerating the commercialization of Micro technology. Based on competitive differentiation, we will work hard to build a world-class LED Chinese national brand known for reputation, innovation and quality.
LED glass screens are already well known. Simply put, it is a transparent glass display product with glass as the carrier. It is generally used in scenes such as bank windows, shopping malls, transportation systems, and glass buildings. It is to implant lamp beads inside the glass. Since its permeability can be as high as 90% or more, it can bring wonderful pictures through light-emitting methods. The luminous effect and the transparency rate are closely related to the product quality of LED glass screen manufacturers.
The quality of LED glass screens on the market is uneven, and the corresponding product prices are also high and low. As a buyer, if you want to buy a cost-effective led glass screen product, you will have no choice. LEYARD VTEAM (SHENZHEN) CO., LTD is a well-known domestic LED display manufacturer. Since the LED glass screen was put into the market, it has been highly praised by users. So how much does the LED glass screen cost per square meter, and how do we calculate it? Let the editor of LEYARD VTEAM (SHENZHEN) CO., LTD to answer your questions.
Price Composition of LED Glass Screen:
1. Screen pixel spacing. Generally speaking, the smaller the pixel pitch (the gap between the LED display lamp bead and the lamp bead), the clearer the screen of the LED glass transparent screen and the better the display effect. This also means that the more lamp beads are used and the better the quality of the lamp beads, the higher the cost will be, and the price of the LED glass screen will rise.
2. Product type. The large LED glass screen is made up of many panels, and the more common shape is rectangular. If the shape of the glass screen is arc-shaped, round, spherical, rhombic or other irregular shapes, it needs to be customized, redesigned and opened, and the price will be relatively high.
3. Other functions. LED glass screen to meet the basic functions: transparent, luminous, high-definition display and so on. If you customize features such as interactive sensing or wireless control module, the cost will also rise.
At present, the price of LED glass screen is generally between 3000 and 9000 yuan per square meter. For example, the price of a model with a pixel pitch of 20mm is about 3,000 yuan per square meter, and a model with a pixel pitch of 8mm is about 6,000 yuan per square meter. Of course, this price is for reference only. After all, for the same pixel pitch, each manufacturer has different production processes and materials, and different prices. As a purchasing user, it is necessary to make a comprehensive comparison, carefully identify the advantages and disadvantages of products, and be careful to buy unqualified products.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group (stock code 300296). Its main products include flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-ones and other series. It is widely used in stage art, advertising media, sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling. The company has achieved good effects of brand promotion, product display, and eye-catching for customers.
The China Capital Market Development Forum & the award ceremony of the Second New Fortune ·Best Listed Company hosted by leading media outlet New Fortune was held in Xiamen. Ms. Li Nannan, Director, Vice President and Secretary of the Group attended the meeting.
The Information Transparency Index of China's Listed Companies released at the meeting was taken as a key measure for selecting the top 50 listed companies in China. Leyard was selected from over 4,000 listed companies as one of the Top 50 Listed Companies together with Ping An Insurance, BYD, Hikvision. This is the second time Leyad won the award following its winning at the first forum in 2019.
Ms. Li accepted the award on behalf of Leyard. The Information Transparency Index of China's Listed Companies is jointly published by the New Fortune, and Guanghua-Rotman Centre for Information and Capital Market Research of Peking University. The comprehensive evaluation of information quality and reputation of China's listed companies conducted using the index as a key mesure is highly valued and influential in the capital market.
Good corporate governance provides the foundation for sustainable growth. The fact that we were granted the New Fortune Best Listed Company award again indicates that we are recognized not only by the capital market for our overall business performance and industry contribution, but also by all sectors of society for our strength.
We properly perform CSRs as a listed firm while committing to self-development. The Listed Firm 100 Board Secretaries Meeting & Listed Firm M&A Deal seminar was held from November 5 to 8 at our headquarters. Ms. Li Nannan, VP, Board Secretary, Co-founder of the seminar & Tutor at the Board Secretary Business School shared, as a guest tutor, her expertise about "M&A Deal Compliance Requirements and Guidelines on Information Disclosure" and "Implementation and Adjustment Plan of Valuation Adjustment Program" with the trainees.
As a global leader in audio-visual technology, we keep our technological edge in the LED display field. From the development of NPP LED technology to the launch of Micro LED display to market ahead of others, we promote LED display industrialization whilst taking the lead in technological innovation and upgrading.
We will continue to pursue innovation-driven development, implement the strategy of making China a high tech country, achieve steady performance growth, assume SCRs, and pay back to friends from all walks of life who are interested in and support us.
On March 19, Leyard Group signed a strategic cooperation agreement with TCL CSOT (TCL China Star Optoelectronics Technology Co., Ltd.). Under the principle of "win-win cooperation and common development", the two sides will carry out all-round and in-depth cooperation in four major fields, namely Mini LED backlight, Micro LED direct display, LCD commercial display, PCB and other integrated circuit devices, based on their respective technical, product and market advantages.
As a leading enterprise focusing on semiconductor display, TCL CSOT has a very strong foundation in LCD display technology and its basic research. As the corporate champion in the field of LED display globally, Leyard has also accumulated profound experience in LED chip flipping, LED small spacing and Micro LED driving technology. This time, the two sides will join forces to set up a collaborative innovation office to develop Mini LED backlight module and Micro LED new products in COG/MIP mode together, and actively promote the marketization of their new products.
Join efforts to tackle COG
Accelerate the upgrading of Micro LED display technology
After years of technical research, Mini/Micro LED display technology gradually moved towards industrialization and become the mainstream of the new generation of display technology. The in-depth cooperation between Leyard and TCL CSOT in the field of Micro LED is an important step to realize the integration of industrial chain from upstream to downstream, from technological innovation to the implementation of industrialization scale strategy.
Based on this, Leyard and TCL CSOT will jointly develop COG-mode Mini/Micro LED direct display products, explore and overcome the technical problems of Micro LED display, and promote the qualitative upgrading and innovation of the industry.
COG (chip on glass) is to directly solidify LED chips to glass substrate, and to use TFT to realize Micro LED display. Compared with COB, the process of COG is simplified, and its volume is also smaller. Thus, COG is easier to miniaturization, simplification and highly integration. More importantly, based on the glass substrate technology, COG can obtain ultra-fine TFT driving structure in large area by using semiconductor, lithography and advanced copper technology; moreover, if the massive transfer technology is applied, the friendliness of glass substrate is also higher. Therefore, COG technology will be the “perfect match” for the continuous progress of Micro LED display technology.
Mini LED backlight customization
Speed up the market occupation of Mini LED backlight application
As the latest report released by DSCC shows, with the introduction of LCD TV with MiniLED backlight by major domestic and foreign brands, it is expected that MiniLED backlight technology will achieve a relatively rapid development in 2021. The volume of MiniLED backlight shipments will increase from 0.5 million in 2020 to 8.9 million in 2021, and the total volume of shipments will exceed 48 million by 2025.
At present, there is a potentially huge market for the domestic Mini LED backlight technology as the LCD display industry is now transforming and upgrading. Therefore, it is urgent to accelerate the industrial cooperation, forming economies of scale and popularizing its application.
Since the establishment of Leyard Mini/Micro LED display mass production base (Lijing Microelectronics) in Wuxi last year, Leyard has continuously increased its investment in the research and development of Mini LED backlight display technology, cooperated with partners in the layout of core materials and manufacturing processes, and achieved the accumulation of advantages in technology, products, efficiency and ecology.
In this cooperation, the two sides will continue to deepen the research and development of Mini LED backlight technology, and jointly accelerate the process of scale production and commercialization of mini LED backlight display technology.
Complementary advantages and resources
Create multi-scene industry solutions
Based on the market-oriented and user-centered principle, the cooperation between Leyard and TCL CSOT will surely inject new vitality into the display market.
In the future, the two companies will work to build a whole "ecosystem" of display technology on a full range of technologies, full-scale products and full application scenarios in the field of LCD and LED, so as to provide users with more superior audio-visual experience and more intelligent interactive carrier; the two sides will give full play to their respective advantages in display products, core devices, technology research and development, sales channels, etc. in the field of LED and LCD, and carry out in-depth cooperation to provide comprehensive, multi-scene display application solutions in helping promote the construction of National Smart City and industry digital transformation.
In addition, the two sides will build a strategic cooperation platform to provide more cooperation opportunities for their subordinate companies, shareholding enterprises and ecological partners.
The strategic cooperation between Leyard and TCL CSOT, on the one hand, aims to develop more technological achievements through technical exchanges; on the other hand, it hopes to accelerate the industrialization process of Mini LED backlight and Micro LED display, and the market application of new products by promoting the maturity of the supply chain and the reduction of manufacturing costs, jointly leading the global display industry to achieve rapid and high-quality development.
Just in the middle of last month, LEYARD created the world's first LED curved display for the Middle East Petroleum Corporation, which is of course the largest arc-shaped display screen. It includes a 240° arc curved screen and two 43° arc curved screens. It can be described as a huge project and a spectacular scene. LED curved displays are different from flat displays, whether they are installed indoors or outdoors, they have strong expressiveness and beautiful artistic beauty. This not only enhances the sense of science and technology of the building, but also gives it a beautiful appearance, which make it deeply loved by users.
Generally speaking, the curved surface of the LED curved display can be divided into outer arc, inner arc, and circular arc. The arc-shaped display with a flat shape is common to see on the market. Since a curved display requires a large number of display modules to be spliced together, many display problems will arise, such as excessively large splicing seams, borders, inconsistent black edges on the screen, complex installation environments and so on. Of course, this also places higher requirements on curved LED screen suppliers' R&D capabilities and production processes. So what are the advantages of the LED curved display? The editor of LEYARD VTEAM (SHENZHEN) CO., LTD will share the following advantages for you:
1. No matter indoors or outdoors, installing a LED curved display that fits the building outline can effectively reduce space waste and reduce installation costs.
2. The LED curved display is different from the square display and has a better visual effect. Whether the audience is standing in the center, on the left or on the right, the display screen will not be distorted from different angles, and the display screen will be consistent with high definition.
3. It can realize the uniform surface change of the display screen. The screen will not be dragged and the screen will not be black, so the smooth display surface can be achieved.
4. It can be customized according to customer needs, which improves the problem of bright/dark lines and inconsistent light output from the side view of traditional straight-faced angled arc products.
At present, LED displays on the market have been widely used, such as conference halls, large shopping malls, sales offices, TV stations, hotels, exhibition halls and so on. The LED display curved breaks through the traditional display design theory and installation method. It not only allows the display to be installed freely in different curtain wall environments, but also satisfies the personalized viewing experience of different audiences. As a new innovation of LED display, we believe it will win more market opportunities in the future and be favored by more businesses.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group. The company's main products include flexible led display screen, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, small pitch LED display, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.
On March 25, the First Member Conference and New Generation Display Industry High-Quality Development Forum were held in Beijing by CMMA, the MINI /Micro LED Display Industry Branch of the China Video Industry Association. Chairman Li Jun of Leyard was elected as the first president of CMMA.
Chairman Li Jun of Leyard elected as the first president of CMMA
Li Jun, Chairman of Leyard and President of CMMA delivers a speech
After years of scientific and technological breakthroughs, MINI /Micro LED display technology has entered the stage of industrialization and become the mainstream of the new generation of display technology. With early R & D in this field, China has as many technology reserves and patent layout as developed countries and is expected to achieve "overtake on the bend". As industry authorities provide strong for MINI/MICRO LED display technology, the backbone enterprises in the upstream and downstream of the display industry chain have branched out into the field. The MINI/MICRO LED display industry has entered a fast track of development and offered new impetus for the high-quality development of the display industry.
Leyard as a responsible innovator
LED display applications have been confronted with huge challenges as the COVID-19 pandemic ravaged through the world and brought exchanges and economic growth to a halt. Against this background, the LED industry has tried to revolutionize the products by taking advantage of the transformation to 4K and 8K technology in the industry, and it has managed to maintain its huge growth by expanding domestic demand and ensuring resumption of work and production. As the Micro LED technology matures, it is expected to become the mainstream of a new generation of technology. This has prompted LED display enterprises, LED chips and other enterprises to invest in this field and accelerated the technological advancements.
While addressing the conference, Li Jun, Chairman of Leyard and President of CMMA said: "The Mirco LED industry has yet to make currently further breakthroughs in key technologies such as mass transfer and driver circuit, but we believe, guided by national industrial policies and powered by technologies and investments, the industry will collaborate with universities and research institutes to break the technological hurdles and usher in the era of the Mini/Micro LED industrialization."
"CMMA is designed to drive the industrialization of MINI /Micro LED displays. Leyard will give full play to its role as the president unit and unite all enterprises in the industrial chain to make concerted efforts to set standards, improve output and reduce costs. By doing so, we can step up the industrialization, scale and commercialization of MINI /Micro LED display."
Jiang Yi, Vice President and Chief Operating Officer of Leyard Group, delivers a keynote speech
Since the establishment of mass production base of MINI/MICRO LED displays in Wuxi last year (Lijing Microelectronics), Leyard has continued to increase its investments in the R&D of MINI/MICRO LED backlight display technology, and cooperated with partners in the layout of core materials and process fields, so as to gather advantages in technology, product, efficiency and ecology. This year, Lyard has reached strategic cooperation with TCL CSOT. Both sides will carry out all-round and in-depth cooperation in such fields as MINI LED backlight and MICRO LED direct display and jointly accelerate the industrialization of the MINI/MICRO LED new products.
Mini/Micro LED Display Industry Fund:joint efforts to build supply chain
At present, the demands for MINI/MICROLED display products have skyrocketed, but there are still some technological bottlenecks in key material equipment. The bottlenecks can be broken by making professional investments to bring the joint efforts of the upstream and downstream. Against this background, CMMA and China Merchant Capital (Beijing) jointly initiated the Mini/Micro LED Display Industry Fund.
Sixth from right: Li Jun, Chairman of Leyard and President of CMMA delivers a speech
The inauguration of the fund will bring together the upper, middle and lower streams of the industry for the first time, and enhance the advantages of technology and supply chains, which is of great significance for the rapid development of the industry.
The Fund will be responsible for three major tasks: first, it is expected to strengthen the top-level design and strive for investment policy support; second, it is designed to optimize investment mechanism and expand investment and financing channels; and finally it is tasked with establishing a multi-level communication and coordination mechanism in which the Fund will guide the industry to remove hurdles and difficulties in the industrial chain.
As a next step, the association will establish industry funds and a multi-level communication and coordination mechanism including ministries and commissions, industry associations, leading enterprises and senior experts, and build project communication channels by making full use of the China Video Industry Association and CMMA. The association will tilt the investments to key links in the chain to continuously optimize the industrial structure, and strengthen the weak links and replace them with imported products.
One rule holds true in history. New technologies breed new opportunities which spawn new products to cultivate new markets. As the LED display industry has entered the new era of MINI/MICRO LED display, we are also accelerating the commercialization of MINI/MICRO technology. Based on competitive differentiation, we will work hard to build a world-class LED Chinese national brand known for reputation, innovation and quality.
In recent years, the application of LED display products has become more and more popular, especially the rapid development of urban landscape lighting. As one of the LED display products, the LED point light source adds more artistic beauty to the landscape lighting project. The domestic urban landscape lighting has evolved from the initial "sparse lights" to the current "a large scene of lights". Large landscape projects such as summit forums, anniversary events, National Day Golden Week and other LED point light sources do multi-floor linkage. Small application projects such as hotels, buildings, bridges, buildings, shops, stages and so on are illuminated by LED point light source.
Due to the simple installation, safety and reliability, good waterproof and heat dissipation effect of LED point light source products, it will be used in many occasions as an ideal decoration for building lighting. Of course, the LED point light sources used in different occasions are very different, and they will certainly not be products of the same grade and price. At present, the quality of led point light source products on the market is uneven. At the same time, the price of point light source products is also different, some are high and some are low. As a user, how to choose a cost-effective LED point light source is very important.
How to choose a suitable LED point light source product requires an analysis of comprehensive factors such as product specifications, product shapes, product materials, control methods and so on. Based on years of industry experience, the editor of LEYARD VTEAM (SHENZHEN) CO., LTD provides users with LED point light source selection and price reference, mainly for low-end products, mid-to-high-end products, and high-end products.
1. Low-end products. This kind of LED point light source products have been widely used in the market, mainly used in some small grocery stores, restaurants, hotels, pharmacies as doorways, signs and so on. The general price is 0.6 to 0.9 yuan per lamp bead, and the raw materials of the product are cheap. Under the same point light source size, it is about 200 to 900 yuan per door.
2. Mid-to-high-end products. The core lamp beads and control chip used in this type of LED point light source products have been improved. For example, the display effect is more realistic, and the breakpoint transmission between the lamp beads can be realized, which can basically meet the needs of large-scale engineering projects. The general price is 1.5 to 3.0 yuan per lamp bead. Under the same point light source size, a sign is about 1,000 to 6,000 yuan.
3. High-end products This type of LED point light source products are mainly used in some large-scale lighting projects, such as summit forums, anniversary events, National Day Golden Week and other landmark building curtain walls. The general price is 3.0 to 6.0 per lamp bead. Lamp beads, control ICs, PCB boards, and wires are all use international first-line brands, while natural point light sources are more expensive. Under the same point light source size, the price of a linked display is about 5000 to 10000 yuan.
The price of LED point light source is only for your reference, and the specific factors such as the brand of LED point light source, labor cost, transportation cost, and customized appearance must also be considered. For the purchase of LED point light sources, you need to consult several well-known point light source manufacturers, comprehensively compare product performance and business reputation, and choose a cost-effective LED point light source product.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group (stock code 300296). The company's main products include flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.
For improving communications among Zhongguancun listed companies and boosting their business development, promoting the coordinated development of regional economy, Li Jun, president of the Zhongguancun Listed Company Association (ZLCA) & Chairman of Leyard, led representatives of 22 ZGC listed companies to visit Xiaomi and talked with Founder, Chairman & CEO Lei Jun on November 10.
Lei Jun warmly welcomed Li Jun and his delegation on behalf of Xiaomi, a member of the ZLCA. Qi Yan, Senior Consultant at Xiaomi showed the visiting group around the global flagship of Mi Home. In the 1600m2 exhibition hall consisting of Xiaomi mobile phone history museum, IOT smart home exhibition, 5G mobile phone exhibition and experience, and Mi followers culture museum, representatives of the ZLCA experience a way of sophisticated life brought by Xiaomi technology in person.
At the subsequent meeting, Li Jun, on behalf of the ZLCA extended congratulations to Xiaomi on their achievements over the last decade, and shared experience with Lei Jun and participants about topics including "innovation-driven development".
Thanks to the innovation gene of Zhongguancun, companies residing therein such as Xiaomi, Leyard and members of the ZLCA strive o "innovate with no fear of failure". 2020 has been an unusual year. While enterprises are facing unprecedented challenges amid global pandemic, they are more enthusiastic than ever about business development.
Participating representatives reached a consensus thereon. They hope for closer cooperation and communications among member enterprises for common development. As the head of the ZLCA, Li said he will take ZGC listed companies global for more cooperation opportunities and facilitate collaboration inside enterprises for mutual benefit and win-win results and sound development of regional economy.
Participating companies:
DHC Software, Leyard Group
TUS Holdings, Legend Holdings, Besunyen Holdings, Beijing Beilu Pharmaceutical Co., Ltd.
Beijing Seeyon Software Co., Ltd.
Feitian Technologies Co., Ltd.
Tongdao Liepin Group
Vixtel Technologies Holdings Limited, Ronglian Group
Beijing Dangdang Information Technology Co., Ltd.
Banque Internationale à Luxembourg
Wistron ITS
Beijing Memblaze Technology Co., Ltd.
Jiuling Husheng Cultural Development (Beijing) Co., Ltd.
Beijing Warmland Energy Service Co., Ltd.
Beijing Suyuan Zhongtian Technology Co., Ltd.
Beijing Kingtop Technology Co., Ltd.
CIIC Yunyou Technology Co., Ltd.
The Re-election Meeting of the Zhongguancun Listed Company Association & the Zhongguancun Listed Company Development Forum was successfully held on November 12.
The meeting was attended by representatives from 26 council members and 65 member companies. At the meeting Chairman Li was recognized by the board of governors and unanimously elected as president of the new Zhongguancun Listed Company Association (ZLCA) for his outstanding leadership and social influence.
Mr. Li graduated from Renmin University of China with a Ph.D in economics. He has vast experience in the industry, business management experience and social practice. He was named by Forbes as one of the Best CEOs of China's Listed Companies in 2016, was appointed as executive president of the ZLCA in 2017, and was granted the Best Pilot of New Fortune Best Listed Company award in 2019.
Li Jun and the Group have established being thankful, giving back to society and sharing as core values. As a responsible entrepreneur, Li is actively engaged in public service. While getting involved with public service for more than a decade under his leadership, Leyard assumes corporate social responsibilities by sharing with customers, investors, employees and community.
During his tenure as president of ZLCA, Li has connected with Jilin, Sichuan, Anhui, Shenzhen, Chongqing, Tibet, Qinghai to expand additional markets for Zhongguancun enterprises and maximize the role of excellent Zhongguancun enterprises as a key driver.
ZLCA will continue to promote standard operation, healthy development, and integrity of listed companies, facilitate exchanges and communication between listed companies and investors, capital market regulators, and government departments, and play a bigger role in strengthening resource sharing and communication among listed companies. Li will continue to take ZGC listed companies global for more cooperation opportunities, help communicate government policies and facilitate resource sharing among organizations for mutual benefit and win-win results, and promote the sound development of regional economy.
Leyard released its 2020 annual report and held an offline performance briefing on March 31. The report shows that in 2020, Leyard achieved an operating revenue of 6.634 billion yuan, and pocketed a net profit of 330 million yuan excluding goodwill. Its operational cash flow reached 1.111 billion yuan, with a year-on-year increase of 21.64% and a stable increase in net profits.
Chairman Li Jun introduceds Leyard's development strategies.
In addition to the performance briefing, Chairman Li Jun also introduced Leyard's three strategic goals in R&D and innovation, which he terms as "focusing on display industry, "making technological breakthroughs" and "acting as industry leader".
As a first strategy, we should focus on display business, consolidate and ascend our leading position in small-pitch LED, conventional LED displays, and MicroLED display products in terms of technology and cost performance.
In addition, we should upgrade MINI backlight, movie screen, home HD TV and conference system while making continued breakthroughs in promoting ASIC chip and massive transfer technology.
In the future, we will lead revolutionalized reforms in the industry by developing cutting-edge technologies such as COG, MIP, Micro LED (consumer-level application), NPQD LED and producing new display products.
Leyard has experienced skyrocketing growth since its listing nine years ago. Now, Leyard returns to its original aspiration of focusing on the display industry and embarks on a new cycle of steady development.
Dedication to display industry
reaps fruitful achievements
As an epitome of the LED industry in China, Leyard has been a global leader in industry growth during our 25 years of history.
Ms. Li Nannan, Director, Vice President and Board Secretary of Leyard Group,elaborates on the 2020 Annual Report.
From the development of China's first true color LED display, to the world's first high-definition LED small-pitch television, from leading small-pitch LED for a decade to opening the new era of Micro LED display, technological innovation has always been the engine for our continuous development and for the progress of LED display industry.
From large pitch, small pitch to micro pitch, from general display, professional display to creative display, and from customization to standardization, Leyard relies on the world's leading technology to achieve full coverage of LED products while ensuring the best price performance.
Since 2019, Leyard has switched its focus to the display industry and vigorously promoted the display branch accordingly. Two years of business adjustment have led to a significantly increased proportion of the display business.
In 2020, Leyard raked up revenue of 5.186 billion yuan in intelligent display, which accounts for over 78% of the total revenue. Despite its fluctuated proportions over the past decade, the revenue from display products has expanded from RMB 370 million in 2010 to RMB 6.444 billion in 2019 since we have maintained the technology and product advantages in display business. The 16-fold-plus increase has secured our position as the world's largest display manufacturer for four consecutive years.
Yuan Bo, director and executive president of Leyard Group,introduces the marketing tactics.
Innovation drives breakthroughs in Mini backlight, Micro direct display technology
The year 2020 marked the first year of mass-produced Micro LED display products. The application and industrialization of Micro LED display technology has brought a broader market to the LED industry and started a new cycle of strong growth for the industry. The commercialization of Micro LED direct display products and the large-scale adoption of MINI LED backlight will usher in an era of significant growth for the LED industry.
Lu Changjun, director and vice president of Leyard Group,shares areas of R&D for Micro LED technology.
Huang Liyuan, GM of Lijing Co., Ltd,explains areas of R&D for Mini LED backlight technology.
Developement without a model is difficult and being a model in itself is even harder. As a pioneer in the Micro LED display industry, Leyard began to explore the Micro LED display technology and its application as early as in 2014, and has made major breakthroughs in the bottlenecks of the development of Micro LED display -- mass transfer technology, and driver IC technology.
In October 2020, Lijing Co., Ltd, a joint venture of Leyard and Epistar, went into operation. With independently designed mass transfer equipment, Lijing is likely to greatly improve the transfer accuracy, efficiency and output (99%), thus greatly increase the production capacity and reduce the price of Micro LED products according to the material conditions. The technology is the prerequisite for breakthroughs in Micro LED products and bend overtaking by China's new display products. By developing COB and COG products as small as P0.4 and below through optimized mass transfer technology, Lijing aims to provide better technical support for further developing higher-density LED with enhanced image quality and for expanding the application of Micro LED in AR/VR, mobile phone, and tablet.
Since its operation, Lijing has manufactured sought-after products that have been so recognized by the market that their orders are full to such an extent to which demand has outstripped supply. At present, the production schedule of Lijing has been arranged to June, exceeding the expected production capacity plan. Therefore, Lijing has decided to speed up the first phase of production capacity expansion by 7 months to achieve a monthly production capacity of 800kk by the end of May 2021.
In addition, the Mini LED backlight products reserved by Lijing, which are mainly MiniBLU 27 inch products, fall into two categories: high-definition display for games; and display products for professional content editing.
Currently, the laptops, desktop monitors and tablet computers reserved for professional high-definition display can fully meet the needs of users for display and product appearance. Advanced and mature flip-chip technology, coupled with high-quality chips and advanced packaging technology, ensures ultra-high definition display and ultra-thin appearance, achiving the dual purposes in appearance and performance.
General Manager of Channel Center of Leyard Group,introduces the marketing channel tactics.
Stable and high-quality development
is to feature the next huge-growth stage
In performance briefing, Li Nannan, director, vice president and board secretary of Leyard Group, pointed out that COVID-19 has crippled the revenue of the enterprise, but that it has also served as a catalyst for enhanced industry concentration. In particular, the pandemic has brought out the strong anti-risk ability and brand effect in the leading enterprises in the industry.
Since its listing in the capital markets in 2012, Leyard has grown 18-fold in revenue, 28-fold in assets, and five-fold in staff size, and has grown into a global conglomerate.
As an industry leader, Leyard has experienced three strategic cycles from the slow growth of LED industry to the explosion of market application due to technological advancements. Powered by capital, Leyard has tranformed itself from seeking explosive growth and expansion to returning to its main business with steady development, so as to meet the steady and high growth arising from mature Micro LED display technologies in the LED industry.
Improved operating cash flow, reduced risk of goodwill impairment, decreased proportion of extended business, and deepened internal control and management have put the company on the road of steady development.
As designated in China's 14th Five-Year Plan, China will increase investments in the digital transformation across industries and new infrastructure. Supported by these policies, LED display applications as the core of information intelligent interaction and an important carrier of smart city construction, show great promises.
Against this background, Leyard, as the president unit of CMMA, the Mini/Micro LED Display Industry Branch of the China Video Industry Association, will unite all colleagues in the industry chain to make concerted efforts to set standards, improve output, reduce costs, and accelerate the industrialization, scale and commercialization of Mini/Micro LED display. At the same time, we will seek to open new and huge market opportunities for the present and the future through the integration of the industrial chain to break the limitation of the demand side and the supply side.
After decades of rapid development, the LED display market has undergone earth-shaking changes. Along with the continuous changes in its use needs, the design of the appearance and structure of the display is also wild and colorful. Compared with conventional display screens, LED special-shaped screens are rising rapidly throughout the industry. The current LED special-shaped screens mainly include spherical, arc, circular and cylindrical, triangular, diamond, fan-shaped, cube and other structural forms, especially the LED spherical display is more favored by users.
The LED spherical display is made by the fan blades rotating around the central axis to form a spherical surface. The entire spherical surface is an LED display. We use font software to rotate the fan blade to the corresponding position, then the corresponding point will be lit. Finally, the display content will be fully displayed on the spherical surface. It breaks the restriction of the regular shape of the traditional display screen and appears in a different shape. The spherical object can be directly projected on the display screen, and high-definition video can be played in all directions. The audience can watch 360° full viewing angle, and there will be no problem of flat viewing angle. The picture is vivid, giving people a perfect visual feast to enjoy. There are three main types of LED spherical screens on the market: watermelon peel spherical screen, triangular spherical screen, and six-sided panoramic spherical screen. So, what are the application areas of LED spherical screens?
In fact, LED spherical screens are mainly used in museums, science and technology museums, exhibition halls, outdoor spherical video advertisements and other places. It can not only play video, graphics, image advertising and brand promotion, but also can be used for decoration and lighting.
1. Application in museums. Install LED spherical screens at prominent locations in the museum hall. The screen displays the museum's development history and the list of cultural relics videos. It not only attracts the audience's attention strongly in appearance, but also can be stretched synchronously and asynchronously, with a 360-degree viewing angle, which brings people a visually stunning impact.
2. Application in Science and Technology museums. Install LED spherical screens at the entrance of the Science and Technology Museum. The contents played on the screen are various celestial bodies and physical phenomena. The pictures that the audience can see are more sci-fi, and tourists are just like traveling in the mysterious vast space.
3. Application in exhibition halls. LED spherical screen, combined with sound, shadow, light, electricity and other technologies, It is seamlessly intertwined, using high-tech means to display the dynamic space of the exhibition hall in a diversified and three-dimensional manner, bringing the audience an immersive 360° full-view audio-visual experience.
4. Application in outdoor spherical video advertising. It is very common to use LED spherical screens in star hotels, large open spaces, railway stations, ports, shopping malls and so on. The display screen displays the merchant's discount advertisement and brand image. People who travel from all directions will be attracted by the spherical display screen, which will bring more potential customers to the business.
It is believed that in the near future, both ordinary merchants and large brand manufacturers will use this advantage of LED spherical screens to attract more customers. It is different from the traditional LED display, providing a new perspective for the audience. When viewers watch the corporate products and corporate brand image, they will be full of freshness and impact, which will bring more economic benefits to the company.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group. The flexible LED screen manufacturer's main products include flexible LED conformal screens, transparent LED screen display, LED grid screens, floor led screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.
On April 22-23, the 23rd China Expressway Informatization Conference (CEIC-2021) has been grandly held in Suzhou International Expo Center. Leyard brought the latest generation of MicroLED series products-TXF0.9 and TXS0.6 to the stage, attracting wide attention and becoming the center of the exhibition.
MicroLED next-generation display technology + big data visualization helps digitalization of smart transportation and intelligent transformation
Leyard is the first LED ultra-high-definition display company in China that has obtained the authoritative 8K certification issued by the China Electronics Standardization Institute (CESI). Its TX series of micro-pitch MicroLED displays are ideal for 4K and 8K.
TXF0.9 MicroLED display product + big data visualization platform
TXS0.6 MicroLED display products
Tested by CESI, Leyard's MicroLED displays meet or exceed the requirements of 8K ultra-high-definition in terms of technical indicators, including demands of function, image display format, interface and performance (including definition, reproduction rate, chromaticity viewing angle/level, brightness viewing angle/level, brightness, contrast, brightness uniformity, color gamut coverage) and others.
This series of products uses standard 2K, 4K HDMI video input interfaces, and supports naked-eye 3D function; at standard resolution, the size of the entire screen is reduced to 108 inches (4K: 0.625mm). Leyard MicroLED display is known as a true next-generation product, and it is an ideal choice for indoor meeting rooms, control rooms, and big data visualization centers in the 5G era.
In 2020, the Action Outline for Big Data Oriented Integrated Transportation Development (2020-2025) was issued by the Ministry of Transport, clarifying that data resources will enable transportation development as the entry point, accelerating the advancement of transportation digitization and intelligence transformation with digital technology as the core.
In the face of the digital transformation of transportation and the 5G+8k Ultra HD Display and Mini/Micro LED upgrade, we will help build the smart transportation digital platform, break down information silos, enable terminal-edge-cloud collaboration and data fusion and sharing with our fine pitch LED display system, Mini/Micro LED display product, big data visualization platform and system integration technology so as to establish the"smart application", improve the comprehensive advancement of safety, efficiency and experience of transportation, and allow "new infrastructure" to play a bigger role and create more value in digital transformation of transportation.
Leyard has emerged in the field of smart transportation for 26 years
From providing single information display terminals to building transportation command centers into practical command platforms integrating functions of information centers, command and dispatching centers and decision-making centers, we have been working in the transportation area for 26 years and keeping improving smart transportation solutions to address various business needs including traffic monitoring, business data visualization and information sharing, emergency response for improving traffic operation capacity and facilitating people's travel.
From 1998, Leyard built the first traffic guidance LED display for the waiting room of Beijing West Railway Station, to the LED visualization large screen for the first high-altitude railway Qinghai-Tibet Line-Lhasa Station, and then to the beginning of 2014, the company built the central highway monitoring center in middle area of Shanxi province - the fine pitch LED display was first used in highway management with full implementation afterwards... Leyard has witnessed the history of intelligent evolution of China's transportation.
Highway Monitoring & Response Center of the Ministry of Transport
Jiangsu Expressway Network Operation & Management Center, Dispatching Center
first use of fine pitch of LED of the central highway monitoring center in middle area of Shanxi province
Relying on unique product advantages and diversified business solutions, Leyard display products and integrated systems are taking great responsibility for the deployment system in the huge transportation network; the overall solution of Leyard's smart transportation happened to act as the "Operation Guarantee Map" in the actual implementation of "New Infrastructure", realizing the visual presentation of various business scenarios, such as traffic operation information, emergencies, road safety, etc. of the road section, improving the highway authority's emergency response capabilities of various roads and ensuring the order of road operation.
With the advent of the 5G era, the LED display industry has ushered in a peak in market demand. Whether the construction of big data platform systems, such as "5G industry private network", "cloud computing platform", "traffic big data system", "traffic smart application", or the construction of digital systems for related business processes, advanced display and control system is required as information interaction medium, and the key links related to this, such as the monitoring and display system, the command and dispatch center display system, the outdoor traffic display system, and the big data visualization platform, are the audio-visual technology fields that Leyard has cultivated in the past 26 years.
In response to the problems of information islands, insufficient mass data storage and computing capabilities, and insufficient system stability in the construction of traffic big data, Leyard is capable enough to support the deployment of various infrastructure projects.
According to data, it is estimated that the compound growth rate of smart transportation will reach 14.6% from 2019 to 2023, maintaining the overall trend of stable and gentle growth. In the future, Leyard will continue to empower the digital and intelligent transformation and smart transportation with smart display services. Meanwhile, through continuous innovation of technology and perfect solutions, it will contribute more strength in driving digital transportation into the "fast lane" process in the "New Infrastructure" in China.
The sky screen is also called mirror LED screen, which gives you a strong sense of shocking visual and auditory experience, which makes people immersed in the beautiful scenery and forget themselves. In recent years, as a new Internet celebrity display product, LED sky screen has become more and more popular among enterprises and individuals. The sky screen full of fantasy and technology amazed the audience. It has become an "eye-catching artifact", and it has also become a punch-in place for Internet celebrities in many cities.
Due to the large area and different shapes of LED sky screens, it has a wide range of applications and is usually matched with large-scale urban commercial complexes. It is generally applicable to the ceiling of large buildings such as high-end hotels, commercial pedestrian streets, urban central squares, high-end star hotel lobbies, large tourist attractions and so on. Its powerful "eye-catching magic" has created greater commercial profits for businesses. So how do businesses choose the right price and model of the LED sky screen? Please listen to the editor of LEYARD.
To choose the right price and model of mirror LED screen, the business should start from the following aspects:
Firstly: the viewing distance of the sky screen. The storey heights of general commercial buildings are 3.9m, 4.2m, and 4.5m. The average height of adults is 1.7m, and the average height of women is 1.58m. The vertical distance between the human eye and the sky screen is 2.2 to 2.92 meters. Based on the above analysis, the P2.5 LED display with the best viewing distance of 2.5 meters is an excellent choice. The picture is not only high-definition and delicate, but also more immersive, which can make people have a good viewing experience. If the pixel pitch is too large or too small, it will inevitably appear grainy, smear and so on.
Secondly: Easy to install, there is no need to upgrade. The higher the pixel density, the higher the resolution. Therefore, the picture definition is higher. The pixel density of the P2.5 display is 160000 cd/㎡, the pixel density of the P4 display is 625000 cd/㎡, and the display screen of P2.5 is clearer than that of P4. At present, P4 is widely used for sky screens in the market. As the public has higher requirements for display effects, the dot pitch of LED sky screens will become smaller and smaller. P2.5 has gradually become the mainstream, and the sky screen does not need to be upgraded in the future.
Thirdly: High cost performance. As the industry leader, L LEYARD VTEAM (SHENZHEN) CO., LTD’s P2.5 LED sky screen has a very mature technology. Its sky screen displays high-definition, low-brightness and high-gray, the picture is delicate and lifelike, naturally smooth. It can simulate the change of seasons, wind, rain, thunder and lightning, stars and fireworks, creating a new audio-visual shocking experience. The general price is 2000/㎡ to 8000/㎡. Of course, the price should be determined according to the screen materials and LED light strips, light strips, spotlights and other equipment.
Driven by the demand of the sky screen market, more and more commercial complexes will need sky screens. While winning the amazement and praise of the audience, businesses need to choose a cost-effective LED sky screen according to their own budget, display effect, ceiling characteristics and other comprehensive factors. Only in this way can they enhance their business value and obtain more operating profits.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group (Stock code 300296). The company's main products include flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.
Recently, the 1038m² outdoor LED display created by Leyard and China Telecom has become a new "landmark" on Zhongshan Road in Wuxi City. Its naked-eye 3D realistic effect and strong visual impact are most shocking, and the immersive sensory experience is brought to the outdoors, helping to comprehensively upgrade the city's commercial quality of life.
The outdoor LED large screen adopts Leyard's original LED product technology, information integration technology, and video play technology to achieve a combination of 5G+8K cutting-edge technology to achieve outdoor lifelike, ultra-high-definition naked-eye 3D display.
The screen is 61.44 meters in width and 16.896 meters in height, the entire of which is composed of 17 million LED lamp beads. The horizontal resolution reaches 7680 ultra-high-definition standards. It can realize seamless switching of multiple signals with high-level outdoor dustproof, waterproof, and anti-wind function.
It is equipped with the Leyard LED show cloud broadcast control platform, and, through China Telecom's 5G+ gigabit network, it ensures that 8K content is spread without jams, guaranteeing the stable transmission of large-screen signals, and realizing remote monitoring of the large-screen through 5G+ gigabit, remote playback, and etc. The large screen now is capable of smoothly playing 8K video signals, integrating 5G transmission and broadcast control functions, and actively implementing the innovative application scenarios of 5G+8K ultra-high-definition video live broadcast by the National Radio and Television Administration.
Design concept of naked-eye 3D video
[Serving-the-people ox, Pioneering ox, and Persisting ox] The three-ox raise their heads together and "leap" out of the screen, implying the incarnation of the three spiritual forms of the party and striving for the happy life of the people. The emotional line progresses layer by layer, from the warm protection and guidance, to the hard work exploration, to the diligent and steadfast efforts for the summit.
[Flower-holding hand] A huge flower-holding hand is pushed out from the water surface in the contradictory space, bringing up huge water splashes.
[Liangxi on the cloud] Wuxi is well-known for ancient town culture. Choose the archway of Huishan Ancient Town, the pavilion, gazebo and Lingyun Hall of Jichang Garden, the Miaoguang Pagoda of Wuxi Nanchao Temple, the building of Turtle-head Park, and other characteristic ancient buildings, standing on an ancient flying object featuring ancient Chinese culture, and rushing out of the clouds towards people's eyes.
[Cyberpunk Wuxi] Select landmark buildings in Liangxi District of Wuxi to create a futuristic and cyberpunk-style Liangxi District of Wuxi.
The blending of culture and technology, and the collision of simplicity and modernity, through the presentation of novel naked-eye 3D content, attract many citizens to make special trips for it, which not only enriches their entertainment life, but also injects new vitality into Yaohan Shopping Center.
Leyard has always been committed itself to being the "beautician" of the city. Relying on innovative technology, supported by display products, and led by cultural creativity, the company presents beautiful issues in front of all people, creating a fine cultural feast, and forging classic cultural landmarks. In the future, Leyard will continue to integrate display technology, products and resources, and explore more innovative practices in order to enhance people's livelihood and well-being, and create a happy city.
On May 12, Leyard and Suzhou KEDACOM (stock code 603660) officially reached a strategic cooperation. Based on their respective advantages in technology, products, and markets, the two sides will jointly deepen their business in the fields of "smart city, smart education, and smart office". Li Jun, Chairman and President of Leyard Group, and Chen Donggen, Chairman of Suzhou KEDACOM, signed a strategic cooperation agreement on behalf of the each side.
Signing Ceremony
As a leading supplier of video products and relevant solutions，KEDACOM possesses definite advantages in brand, technology, and market, especially in the field of video surveillance and video conferencing. As a leading enterprise in the field of LED display, Leyard has a strong capacity and accumulation in terms of original LED fine-pitch technology, Micro LED display technology, claiming the industrial leadership.
In this cooperation, the two sides, as upstream and downstream enterprises in the smart display industry chain, will proactively leverage the complementary advantages of the industry chain and establish a high-tech talent exchange mechanism, joint research and development, and collaborative innovation; encountering a brand-new round of major opportunities in the ultra-high-definition video industry, the two sides will be market-oriented and user-centric, and work together to expand more visualization application scenarios for industry customers and inject new vitality into the display market.
Exchanges
Delegation headed by Chairman Li Jun visits exhibition hall of KEDACOM
During the exchange, Chairman Li Jun said that, in recent years, the digital transformation and intelligent upgrading have been promoted to unprecedented heights. The demand for the smart display industry is booming. Relying on Leyard's technological innovation and KEDACOM's extensive customer foundation, both sides will create a new height of audiovisual experience for the government, enterprises and institutions.
The strategic cooperation between Leyard and Kedacom will, on the one hand, change the response mode of the existing market demand---from the original industry vertical innovation industry chain support model to the horizontal flat innovation industry chain support model; on the other hand, it will further deepen the integration of the display industry chain so as to help accelerate the construction of national smart cities and the digital transformation of the industry.
Shanghai will seek to transform itself into a world-class "design powerhouse" and build a win-win creative design ecosystem where international and domestic original designs can debut and excellent designs can be industrialized. The city has also listed "fashionable high-end modern consumer goods industry" as one of its six key industrial clusters, which is the first-of-its-kind, according to the Detailed Plan of Shanghai's 14th Five-Year Plan (2021-2025) for National Economic and Social Development and the Long-Range Objectives Through the Year 2035 released earlier this year.
Leyard's Linso Technology (Shanghai) Co., Ltd. was among the first enterprises to be awarded Shanghai Design Leading Demonstration Enterprise by the Shanghai Municipal Economic and Information Commission.
In recent years, Leyard's creative displays have brought LED into every aspect of our life. Our smart displays can be found in sectors such as exhibitions, commercial space, advertising media, cultural tourism, sports, and smart education. To meet market demand, we have developed a variety of innovative LED display to provide customers with systematic LED display solutions including requirements analysis, system design, product development, equipment manufacturing and professional consultation.
Creativity is inspired by advanced technologies. The key to the infinite charm of immersive art exhibition lies in the perfect combination of science and technology, interactivity and interest. The "RE: MAKE"exhibition is a good example.
Leyard's Linso Technology provided the creative LED display system for the "RE: MAKE" Naxi International Cross-boundary Arts Festival which spans from March 28 to May 10 at the Shikou Gallery of the Shanghai's HG Media Arts Center.
As the first open integrated art exhibition by the new media art center (MAC) of H. G in 2021, "RE: MAKE" combines multiple art forms including easel painting, digital imaging, composite materials and new media of light and shadow in ten relatively independent "blind box" space to present an integral and diversified new artistic picture of artist Gu Yuan's creations of Naxi Culture in the past three years.
The exhibition offers a free and open cultural concept between the exhibition space and the works of art. As we explore the "blind box space" one by one, we get a glimpse of Gu Yuan's emotional exploration of symbols as the art language, as well as the traces of emotional dissolution and even disappearance in the process of creation.
A wealth of artistic works exhibited here resonate with young people and our era, whether it's the highlighted Naxi Doodles, Leba Dance and The Words of God, or the 3D Life Ship: Ship of Happiness sculpture work modelled on the Ship of Happiness painting, or even the digital tech- and sound/ light tech-savvy Magic Column and Line of Light.
Technology empowers cultural and artistic innovations. New media art is a renewed interdisciplinary art form, where the body and spirit can feel the charm of the integration of technology and art through sound/ light technology and multi-sensory stimulation.
This is a fusion of technology and culture, and a visual and auditory feast. Leyard will further improve its R & D and innovation capacities, and continue to enhance our strength with technological innovation. We will work tirelessly to explore the creativity of digital visual technology.
Jun. 9 · A group composed of Fan Di'an, Chairman of the Chinese Artists Association & President of the Central Academy of Fine Arts (CAFA), Lv Pinjing, Vice President of the CAFA, Song Xiewei, Dean of the School of Design, Shi Ling, Director of the School Office, and other members visited Leyard. Fan also brought a gift, his handwritten inscription reading "Pursue Innovation-driven Development, Achieve New Success in Display" to Leyard. The group was warmly received by Chairman & President Li Jun and VP Liu Haiyi.
Fan Di'an (left) giving his handwritten inscription reading "Pursue Innovation-driven Development, Achieve New Success in Display" to Li Jun (right)
Fan Di'an and other visitors experiencing items at the exhibition hall in the company of Li Jun
The group visited Leyard exhibition center and tried some products there in the company of Li Jun. They were deeply impressed with results achieved by Leyard in the audio-visual field and its industry-leading, up-to-date technologies.
At the meeting, Li outlined Leyard's results in intelligent display, urban light environment, new business forms of cultural tourism, and VR, and highlighted the Group's innovative thinking and practice in "art, technology and market" of cultural tourism.
After listening to Li's introduction on Leyard's practice in culture and technology integrated, innovation-driven development, Fan said art should better serve technology. The combination of CAFA's top-notch creative design and Leyard's cutting-edge audio-visual technology will help both sides make the most of respective strengths.
Scientific progress has had more impact than ever before on art development. New technologies including new media, digitalization, AI and VR have particularly provided new media and propositions for art creation, thinking and market. Next, both sides expressed that they will expand cooperation in "art + technology + market", and incorporate more artistic creativity into technological applications with a view to letting digital art shine.
We always believe technology can make our life better and are willing to share technological results with the world. By keeping "interpretation of culture with technology and creating a better life with culture" in mind, we will continue to integrate technologies, products and resources to find new ways that help improve human well-being and create happy cities.
On May 10, the review results of the 22nd China Patent Award have been released. Shenzhen Leyard won the "China Patent Excellence" award of this year. The patented LED installation technology has significant technological innovation advantages in improving the installation efficiency of the screen, the stability of product quality, and the convenience of after-sales maintenance.
The China Patent Award selection is jointly carried out by the China National Intellectual Property Administration and World Intellectual Property Organization. It is currently the most authoritative national award in the field of patents in China, which has been recognized by the United Nations World Intellectual Property Organization (WIPO).
Leyard has been committed to technological innovation, taking "users' demands" and "frontier technology" as the driving force for innovation and development. As early as 2017, the company had claimed the "China Patent Excellence" award issued by the China National Intellectual Property Administration for its unique advantages in LED displays. Up to now, Leyard has filed applications for and been granted more than 1,500 patents worldwide. Among them, the invention applications account for 40% of all, featuring the number reaching more than 600, involving the fields of LED display and Micro LED display.
Driven by changes in market competition patterns and industrial innovation and development, the establishment of a sound and intact independent intellectual property system is not only a moat for enterprises, but also a driving strength for industry development. In the future, Leyard will continue to strengthen the protection of independent IPR, accelerate the expansion of global patent layout, promote manufacturing via research, and work with partners to accelerate the transformation of innovative technology achievements in the LED display industry, and make positive contributions to enhancing human audiovisual experience.
Jun. 10 · The signing ceremony of strategic cooperation between Virtual Point under Leyard and Harves Vision Technology is held at the Theatre of Dreams Beijing. Based on advanced interactive technologies and entertainment solutions, both sides will explore more offline application scenarios and create new technology-enabled consumption forms. Jiang Yi, COO of Leyard and Chairman of Virtual Point, Zhang Bo, Chairman of both Harves Entertainment and Harves Vision Technology, among others, attended the ceremony.
Jiang Yi, COO of Leyard and Chairman of Virtual Point(left)
Zhang Bo, Chairman of both Harves Entertainment and Harves Vision Technology(right)
Both companies have similar genes and are leaders of their respective industries, Jiang said at the ceremony. The parties will complement each other, integrate high-tech resources, optimize content and deployment, and create diverse high-tech, immersive entertainment experiences and scenarios in offline cultural tourism, science and technology show, IP theme parks to set a benchmark for offline immersive experience products and services.
The companies will combine strengths to create a next generation of immersive interactive entertainment experience platform, and use such platform to provide standard products and customized solutions for various scenarios to solve product pain points in immersive interactive entertainment industry, enable fast landing and intelligent service of offline interactive scenarios, and promote the standardization and specialization of the industry. The rapid evolution of AR, VR and 5G has brought about a new era of immersive entertainment and sports. The 2020 Global Immersive Design Industry Development Report published by NeXT SCENE, a globally leading immersive and experiential entertainment industry media and service provider shows that the immersive entertainment industry was valued in 2019 at more than $61.8 billion. The Chinese immersive market increased to ¥4.82 billion in 2019. Sectors including location-based entertainment, commercial real estate complex, display and exhibition, and cultural tourism are incorporating immersive experience for upgrading.
In addition to huge market potential, favorable policies have been adopted for the immersive industry in China. In the Guideline to Unleash the Cultural and Tourism Consumption Potential distributed by the State Council in 2019, it is proposed to promote integration of culture, tourism and modern technology, and develop next generation of immersive, experiential culture and consumer content of 5G, UHD, AR, VR, AI and other technologies.
The parties will provide product solutions and technical services for domestic indoor sports-themed playgrounds, science and technology museums and other projects[L01] , expand products and services for domestic and international immersive entertainment markets, and create a new era of immersive offline entertainment.
Recently, the 2020 Guangdong Science and Technology Award has been announced. The "key technology and integrated application of high-density and high-reliability LED display device" projects jointly declared by Shenzhen Leyard Optoelectronic Co., Ltd. and National Star and other companies have won the first prize of Guangdong Science and Technology Progress Award. This is another blockbuster technological innovation award that Leyard won after the China Patent Excellence Award.
Organized by the Guangdong Provincial Department of Science and Technology, the Guangdong Science and Technology Award is mainly committed to individuals or organizations that have made outstanding contributions to the promotion of scientific and technological progress and economic and social development. This award is the highest honor in Guangdong Province in scientific and technological achievements.
For this award-winning project, Leyard cooperated with the joint companies to achieve breakthroughs in the overall technology of light-color design theory of micro-display device macro-micro composite structure, highly weather-resistant precision packaging architecture, low defect and efficient manufacturing, micro display module high-density integration and control technology, which solves the technical bottleneck of high-density and high-reliability manufacturing of LED display devices, and provides strong support for the transformation and upgrading of LED displays to high-density displays and the realization of 4K/8K ultra-high-definition displays. At present, a number of key indicators of the project are the most advanced globally, and its technical achievements have been applied to a variety of display products such as Leyard LED fine-pitch, bringing customers a better visual experience.
As a global leader in audio-visual technology, Leyard has always adhered to the concept of "innovation-driven development" and fully integrated it into product research and development; meanwhile, the company has always followed the spirit of openness and cooperation for mutual benefit, and adhered to the industry chain's upstream and downstream for joint innovation to promote the development of the industry.
From the production of the first domestic full-color screen to the original fine-pitch LED technology; from the joint innovation and development of Micro LED chips and driver ICs (chips), to the world's first mass production base of Micro LED display products using mass transfer technology；from obtaining the world's first low-blue light certification for self-luminous LED displays, to becoming the first domestic Micro LED ultra-high-definition display company with the authoritative 8K certification, Leyard has been contributing strength of innovative technology to LED displays. In addition, Leyard has acquired a number of mature cases and solutions in the fields of 5G+8K innovative applications, naked-eye 3D creative visual displays, AR, MR and XR virtual production.
Up to now, Leyard has a total of 1,900 patents authorized and applied for worldwide, including over 100 core intellectual property rights in the field of Micro LED display. In the future, we will continue to give full play to our technical and industrial chain advantages to speed up the innovation of Micro LED display technology and products, and facilitate the optimization and industrialization of global display industry chain.
We released a full range of large screen Micro LED products under the brand Planar covering 108-, 135-, 162- and 216-inch household models, and began presale at our official website and APP. This groundbreaking launch shows Leyard's determination and strength to enter the high-end household consumer electronics market.
Further developing display
Aiming at high-end household audio-visual consumer market
While 100-inch or larger TVs are not uncommon in the market, launch of Micro LED household TV of full range of sizes ahead of others is enough to make Leyard a focus of attention and enable it to create a new milestone in the consumer electronics field.
Leyard display products were mostly used in the commercial field, staying on top of the commercial LED market and representing the industry’s leading technology. With a beginner's mind, we will continue to strive for “enhancing human audio/video experience” and get into the household consumer electronics market as expected.
We received purchase orders worth nearly 100 million yuan in just two months from the first launch of Micro LED display in 2019 to the production of Micro LED commercial display in 2020. As a pioneer and explorer of Micro LED display technology who entered the household consumer electronics market in 2019 and got ready for production of full range of large screen Micro LED household TVs in 2021, we leveraged our technology and innovation to deliver value from technology to product and to market and move the LED display industry forward.
This time, we again took the lead in entering the top household consumer segment for redefining home audio-visual experience with cutting-edge Micro LED display technology and bringing the fantastic audio-visual enjoyment to consumers worldwide.
Compared to Leyard TV products released in 2019, the full range of Micro LED household TVs launched this time are more advanced and exquisite in display technology and appearance design. Incorporating a new Micro LED chip, a driver IC with independent intellectual property rights, and OLED, this series of Micro LED household TVs feature high brightness, true picture quality, and higher energy efficiency (energy consumption of the panel is as low as 0.4W/ 2K resolution, which is 1/200th of that of the general constant current IC standard energy-saving panel) and meets the needs of high-end market.
Leyard Micro LED series not only changes the technology and craftsmanship of TV, but opens display new possibilities with simple and elegant design. The large size, narrow frame and ultra-thin panel enable the combination of technology and art into this series TVs, creating a more realistic visual experience and giving an additional artistic touch to the overall spatial design.
Seizing the momentum
Starting a new trend of consumption with standardized products
As 5G arrives and 8K TV gains popularity, consumers become more demanding than ever in respect of audio-visual experience, requiring better image quality and lower energy consumption.
Better image quality means wider color gamut, higher contrast, and more realistic color display, while lower energy consumption, which is of great significance to mobile devices, means longer battery life and more features to be added.
As the latest generation of display technology recognized in the industry, Micro LED combines the advantages of LCD and OLED to provide excellent image quality, long battery life, wide color gamut, fixed-point drive, high response speed, and high stability, and outperforms OLED in terms of transparency and flexibility.
Statistics of Changjiang Securities Research Institute show superb performance (e.g., PPI, brightness, energy consumption and thinness) of Micro LED products. Global Micro LED TV shipments are projected to reach 15.5 million units by 2026. While market response shows that most consumers enjoy an immersive TV watching experience created by a big screen, Micro LED aligns with the fast-growing big screen TV trend.
Despite the high technical and manufacturing threshold for Micro LED TV production, we have been staying at the forefront of the industry. Elements from epitaxial materials to Micro LED chips, driver ICs, and mass transfer technology used in the development of Micro LED display fully demonstrate our technical and supply chain advantages gained through 26 years of hardworking in the industry.
Through partnership with Epistar, we set an industry standard in line with practical applications for Micro LED display based on industry developments and prospect and became the first to launch mass-produced, standardized Micro LED products, getting ready for extending the application of Micro LED from commercial products to household TV sets.
Now, Micro LED is driving a new wave of consumption. Micro LED products are geared toward individual consumers. Evolving technology and lowering cost expand the application range of Micro LED from large screen TV to consumer TV.
Industry leading enterprises truly play an integral role in the development of new technologies and products. Through joint effort by Sony, Samsung and Leyard, among others, problems with Micro LED are being solved, and manufacturing cost will reach an acceptable level as the technology and industrial chain mature.
Three innovations
enable Leyard to take a leading role in industry development
The release of Micro LED household TVs marked the successful end of our third technology innovation, and reflected our creativity and vision in the display field.
The LED display industry jumped forward over the past 3 decades, with each decade seeing a major technology and application upgrade. Our history proves “Haitz's law” that every decade witnesses a major development. Through three innovations, i.e., development of China’s first true color LED display in 1998, creation and naming of narrow pixel pitch (NPP) LED in 2010, and industrialization of Micro LED in 2020, We brought Chinese LED display to the world and contributed to sustainable development of global LED display industry.
The Global LED Display Market Report released by Futuresource Consulting in August 2020 shows that Leyard LED display, NPP LED and indoor LED products remained No.1 in global market share for four consecutive years.
From the internet to IoT, from 4K to 8K, from appliances to intelligent appliances, consumer electronics have been experiencing dramatic changes. The landing of emerging technologies including 5G, AI and big data is accelerating TV technology change.
Development without a model is difficult and being a model in itself is even harder. We have launched a wide range of Micro LED display and TV products since 2019, integrating the latest display technology into each generation of products.
As a world leading LED display innovator, we want to activate the home TV market in the next wave of technology and embrace a new round of industrial upgrade.
New technologies breed new opportunities which spawn new products to cultivate new markets. As large-screen TV becomes the new trend, the biggest challenge facing us is to bring innovative products to market, and walk in the forefront of the industry instead of improving cognitive skills. Starting from the full range of Micro LED large screen household TVs, we will adopt meaningful designs to provide new, better audio-visual experiences to families around the world.
Friends who have been in the LED display industry for more than ten years may find that in recent years, users have increasing demand in large LED displays. In addition to the appearance and structure requirements of display products, it also needs to meet the display requirements of special application scenarios, such as big data exhibition halls, conference lecture halls, radio and television stations, traffic command centers and so on. Under this circumstance, the LED small-pitch display came into being, which also corresponds to the new trend of the LED display market.
LED small-pitch screens are different from traditional displays on the market. Product quality has been greatly improved, although the price is more expensive. LED small-pitch displays are generally used indoors, and the screen needs to be fully displayed in high definition. Therefore, there will be no distortion or blurring of the picture when viewed at close range. Therefore, the quality of small pitch LED screens on the market is uneven. The price also varies from a few thousand square meters to tens of thousands of square meters. The editor of LEYARD VTEAM (SHENZHEN) CO., LTD summarized some important factors affecting prices:
The LED dot pitch determines the price of the display. The general dot pitch of small flexible LED screen is below 2mm, mainly including P2.0, P1.8, P1.6, P1.5, P1.2, P0.9 and so on. Every time the midpoint distance drops, its price will be much higher. For example, the price of P2.0 may be only a few thousand yuan per square, while the price of P1.5 is tens of thousands of one square. The price difference between the two is very large.
Brand of lamp beads. The core of the small-pitch LED screen is the lamp bead. The brand of the lamp bead is very important, which is directly related to the purchase cost of the small-pitch screen product. The brand of the lamp beads determines the quality of the entire display and the rate of lamp drop. At present, the relatively high-end lamp bead brands in China are Xingguang, Xingshan Jingmi and so on. The quality and service of brand lamp beads are guaranteed, so they are relatively more expensive.
Installation materials. There are two installation methods for LED small-pitch screens, namely cabinet and module. In order to ensure the quick installation of the display screen and reduce the light-off rate, a cabinet needs 4 modules. Therefore, the cabinet installation is more expensive than the module installation.
As a purchaser of fine pitch LED display, you must comprehensively compare various factors of the display screen and choose a product with appropriate price and performance. For example, the difference in LED dot pitch is a few tenths of a millimeter, and the price difference is tens of thousands. LEYARD is a leader in the global display industry, and the global market share of LED display products has ranked first for three consecutive years. The small pitch screen is regarded by the industry as a representative of the next generation of display technology. Its products have huge advantages in three aspects: reliability, image quality and protection, so they are more concerned and favored by users.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group. The flexible LED screen manufacturer's main products include flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tile screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines and so on, which are widely used in stage dance, advertising media, Sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, sky screens, arcs, spheres, and cube creative modeling applications. The company effectively achieves brand promotion, product display, and eye-catching effects for customers.
"The cabin environment is normal and the window can be opened"
"It feels so good!"
An over-the-air call spanning 200km
Jun 17, 2021 · A Long March 2F rocket transporting the Shenzhou-12, carrying astronauts Nie Haisheng, Liu Boming and Tang Hongbo blasted off at 9:22 a.m. from the Jiuquan Satellite Launch Centre. About 573 seconds later, the spacecraft separated from the rocket and entered the preset orbit, bringing the mission to a successful conclusion.
With coordinated control of multiple command halls and interconnection between information systems of multiple departments enabled by the LED command and display system from Leyard, Beijing Aerospace Control Center ("BACC") and Jiuquan Satellite Launch Center helped ensure mission success.
Space launch features timeliness, sensitivity, and importance, requiring the audio & video display and control system to be extremely stable. With extensive experience gained from space projects over many years, we were honored to be involved in the whole process of upgrading and transforming the command and display systems at the Test and Launch Hall and Dongfeng Command and Control Hall of Jiuquan Satellite Launch Center ("JSLC") in Gansu province since the design stage.
In order to fulfill our mission, we gained in-depth understanding of the requirements of multiple command halls, business units and working groups at JSLC, used solely Leyard 1.25mm NPP LED HD display and distributed audio & video splicing processor to design the command and display system, enabling the access of massive audio & video signal sources and the precise and synchronized display of NPP LED and ensuring the integration, sharing, interaction and push of images and information among the halls.
From "Fat Five" to "Long March 5", from "Chang'e 5's completion of China's first extraterrestrial body sampling and return mission" to "core module Tianhe's successful launch into orbit", from "Long March 11" to "Shenzhou 12", Chinese astronauts have been reaching new milestones in space exploration. In the process, we have been striving to deliver our commitment to provide excellent "made in China display", as well as high quality services.
Our staff staying in position at the Test and Launch Hall and Dongfeng Hall of JSLC, and BACC for helping ensure launch success with visual effects support
Tonight, the Chinese Space Station traveling in space will welcome the first group of "visitors", the three Chinese astronauts who will ride the Shenzhou-12 spacecraft to the core module and embark on their 3-month mission there, paying tribute to the upcoming centenary of the founding of the Communist Party of China.
Shenzhou-12 crewed spacecraft docking with the space station core module Tianhe and Tianzhou 2 cargo spaceship (diagram)
Like stars never stop shining, our journey never ends. We are proud of ourselves for providing technical support and service for national space command centers and witnessing important milestones in China's space history. We will continue to uphold the spirit of those who took part in China'S space exploration, contribute to the aerospace industry, and move towards the goal of "enhancing human audio/visual experience"!
On May 14, the selection results of the "12th Tianma Award for Investor Relations of Chinese Listed Companies" sponsored by Securities Times and undertaken by e-Company and China Capital Market Research Institute, have been officially announced. Leyard won the "Best New Media Operation" award in this year's Tianma Awards, and Ms. Li Nannan, Director, Vice President, and Secretary of the Board of Directors of Leyard Group, has claimed the "Best Secretary to Investor Relations" award.
Third from right: Ms. Li Nannan, Director, Vice President and Secretary of the Leyard Group
"Tianma Award" is the earliest event focusing on the field of investor relations management in the capital market by the domestic mainstream media. It has witnessed 12 years since its establishment. The selection of the award is centered on information disclosure, with such multi-dimensional measurement indicators as high-quality investment of investor relations and diligence used to make the review of investor relations of listed companies more objective, fair and authoritative. It is reported that, during the selection period of the Tianma Award, more than 1,400 listed companies proactively nominated themselves with more than 7 million votes, featuring unprecedented influence.
Since the implementation of the new "Securities Law" in 2020, a series of rules and regulations have been continuously improved, including increasing information disclosure requirements and investor protection mechanisms and etc. The selection of the "Tianma Award" is a comprehensive evaluation of the five dimensions of listed companies' financial quality, market value management, investor relations maintenance, investor returns, and ESG level.
This time, Leyard won the two awards of "Best New Media Operation Award" and "Best Secretary to Investor Relations". It is the capital market's recognition and affirmation of the company's capability to employ new media to assist investor management and the measures, intensity and results taken by the secretary of the Board to maintain the company's investor relations. It is also a high recognition of the company's long-term adherence to standardized operations, steady development, and continuous creation of value for shareholders.
In the past nine years since its listing, the company has leveraged the real-time, interactive, and diverse features of new media to deploy a communication matrix such as WeChat and video accounts, and release the company's dynamics in a timely manner, allowing investors and the public to understand the development trends of Leyard at the fastest speed.
Ms. Li Nannan, Secretary of the Board of Directors, always insists on investor relations management based on the needs of investors, constantly optimizes the corporate governance structure, and enhances the initiative of communication and contact with investors, so as to improve the company's information disclosure level and contribute significantly to the company's investor relationship management. In the first half of 2021 alone, she has received 7 investor site surveys with nearly 400 investors.
In the post-epidemic era, the global macro economy is undergoing profound changes, and the domestic capital market is constantly deepening reforms. In the future, Leyard will continue to adhere to scientific, standardized, systematic and efficient corporate governance, and maximize the company's value, shareholder benefits, and social benefits through maintaining the company's high-quality and steady development.
Jun. 29 · The AIOT Science and Technology Innovation Exchange jointly hosted by Zhongguancun Federation of Social Organizations and Beijing Internet of Things Intelligent Technology Application Association is held at Leyard to celebrate the centenary of the Communist Party of China and implement the guiding principles of Secretary General Xi’s speech at the academicians conference and the 10th National Congress of the China Association for Science and Technology.
The exchange brought together representatives from nearly 50 excellent companies operating in the fields of 5G, Internet of Things, artificial intelligence, and integrated circuit. Jiang Yi, VP & COO of Leyard and Chairman of Beijing Virtual Point Technology Co., Ltd. shared Leyard's innovations in audio-visual technology with other representatives.
Jiang Yi (fourth on the right) showing participants around Leyard Exhibition Hall
Zhang Xiaohu, Party Building Instructor of the Third Joint Committee of CPC Beijing Manufacturing Industry Association speaking at the meeting
Dai Jian, Secretary General of Zhongguancun Federation of Social Organizations delivering a speech
Small creaks merge to form larger streams and rivers.
Emerging technologies including the next generation of information technology and artificial intelligence represent main technologies of future and the key to becoming a first-mover in a new round of technological revolution. AIOT technology innovation, therefore, is crucial for high-level technological self-reliance.
By sharing the latest scientific and technological achievements, from audio-visual technology to artificial intelligence, from industrial internet of things to new energy vehicles, the participants exchanged views on changes to our community and life brought about by AIOT technology innovations.
Only innovators can advance in, grow in and stay ahead of competition.
VP Jiang introduced the innovation-driven development and innovations at Leyard. As a global audio-visual technology leader, we have been focusing on developing audio-visual technology and display, and resolving key technical issues over 26 years.
VP Jiang making a keynote speech
We have brought Chinese LED display to the world and contributed to sustainable development of global LED display industry through innovations. Specifically, we made a breakthrough in narrow pixel pitch (NPP) LED in 2013, with our LED display now remaining No.1 in global market share for four consecutive years, mass produced Micro LED, and launched Micro LED household TV of full range of sizes ahead of others.
President Li Jia making a conclusion
“The CPC and the government attach great importance to innovation in science and technology and identify innovation as the primary driving force for development. As a tech-oriented society, Beijing Internet of Things Intelligent Technology Application Association will observe the national strategy and well serve science and technology innovation by improving and leveraging the party organization to promote science and technology innovation, putting service for science and technology innovation at the center of industry service, integrating superior innovation resources, identifying needs of member enterprises, and creating service enabling platforms for AIOT segments”, Li Jia, President of Beijing Internet of Things Intelligent Technology Application Association concluded.
LED display is a mature product. In recent years, LED technology is changing rapidly. Combined with the optimization and adjustment of industrial structure and the support of policies, LED display has been developing rapidly and widely used in various fields. Modern society has entered the information age, the information dissemination occupies an increasingly important position, at the same time people have higher and higher requirements for visual media, which requires the media to have a series of functions such as quick response, real-time, striking, super large-scale picture, shocking power.
In this context, creative LED solutions are rising rapidly. Inspired by art designers, creative LED displays can be made into various shapes to match the overall design style. Unique designs can always bring extraordinary visual effects to the audience. Ultra thin LED screen, with its unique and novel form of expression, is rapidly becoming popular in the metropolis. Now, basically, every large city has museums, Science and Technology museums, and other places where are closely related to the LED display.
For example, in museums, an ultra thin LED screen is often used, which can dynamically display the information in the museum and the exhibits and can also explain the exhibits according to the visitors' clicks. This kind of display can not only play a decorative effect but also can be used for teaching and entertainment.
Flexible LED screen price is a frequent question people are asked. As in the age of information with internet, it is common that people want to know a ballpark cost before having to talk to a sales rep. That is why Leyard is revealing the secret of LED screen cost for customization or rental.
Generally speaking, the cost of a flexible led display screen is a function of its physical size, the pixel pitches of the video wall, the quality of the LED display, and other value-added features. So many factors affect the final price and it is useful to explore them all before selecting a flexible led display screen for your application. To learn the cost with your specific needs? You can browse a series of flexible LED video curtains at Leyard-Vteam to contact the sales team directly.
For someone who is considering outdoor LED screen rental, you should plan on shelling out a minimum of $3,000. Flexible LED screen is not cheap, and neither is the required labor and resources to run the screen. When you decided to rent a LED screen, there are some factors you should take into consideration to lower the outdoor LED screen rental price according to your specific application: the cost to rent a outdoor LED screen can vary greatly based on the resolution (which is appeared as pixel pitch on our product page), brightness rating, product availability, and other factors. Leyard also provides a variety of rental screen for your varied applications.
On November 14th, the new upgraded LEYARD Group Singapore showroom was officially opened. Wang Jie, general manager of Leyard Singapore Pingda, Pingda overseas employees, and many domestic and foreign partners attended the opening ceremony.
From the exhibition centers in Beijing, Shanghai, Shenzhen, Guangzhou, Singapore, North America, Europe, and other places, to the 10,000-store network across the country, from offline exhibition halls to online virtual exhibition halls... Leyard continues to improve the construction of exhibition hall system, fully excavates and improves the service efficiency of exhibition halls, and empowers the company's business expansion and brand promotion. Leyard Group's Singapore exhibition hall integrates multiple elements such as exhibition, interaction and marketing, presenting Leyard's 28-year innovation and development process, global marketing network, and innovative application results in cutting-edge display products, AI and virtual reality from more dimensions and deeper levels.
The exhibition hall comprehensively displays LEYARD's cutting-edge products, innovative technologies and multi-scenario solutions, including LEYARD's LED smart transparent screen, interactive floor screen, creative display products, ultra-high-definition display products, Micro LED intelligent all-in-one machine, XR virtual shooting, etc., bringing immersive experience and visual impact to the visitors, and fully demonstrating LYAD's profound strength in the field of visual effects.
All along, Leyard has adhered to the global strategic layout, deepened its overseas market, and continued to expand its influence and popularity, with rapid growth in overseas orders. The world's top 10 production bases and 9 R&D centers have injected continuous new momentum into the high-quality development of enterprises. The marketing network covers the whole world, forming a market layout centered on China and comprehensively radiating to North America, South America, Europe, and Asia. Since the expansion of the Asian, African and Latin American markets in 2021, significant progress has been made from team building to product development. In 2022, the Asia-Africa-Latin America region achieved operating revenue of 530 million yuan, expanding comprehensively in the high-end integration industry, commercial display industry, leasing industry, and advertising industry in the region, driving the synchronous growth of the group's overall overseas revenue. In the first three quarters of 2023, Asia, Africa and Latin America's smart display revenue was 446 million yuan, with a year-on-year growth of 47.95%. Its products have been widely used in Dubai, Malaysia, Thailand, India, Singapore, Qatar, Saudi Arabia, Egypt and other countries along the "the Belt and Road", creating many "the Belt and Road" classic projects.
On November 3, another LED movie screen (4K 10 meters) of Leyard passed the DCI authority certification. So far, Leyard has four LED movie screens with independent intellectual property rights that have passed the DCI certification. With nearly 30 years of deep research in the field of display, Leyard has become the enterprise with the most DCI certification and the most complete LED movie screen models in the industry through self-research, cooperative development and other ways. With strong technological innovation ability, the group continues to explore the application of LED movie screen in the cinema market, and promotes the digital and intelligent innovation development of the film industry.
The emergence of LED movie screens replaces traditional passive reflective methods with active light-emitting displays, making significant improvements in brightness, color reproduction, black-and-white contrast, dynamic range, and other aspects. It is a leap in projection technology. LED movie screens are opening up a technological revolution in China's film industry, bringing more possibilities and vast imagination space for the digital transformation of movie theaters.
As a global pioneer in visual effects technology, Leyard has always been at the forefront of the industry development, creating new engines for business development. With its strong technological strength, it has comprehensively promoted the full-size, full-pitch, global coverage of LED movie screens, leading the LED movie screens to accelerate into the digital cinema.
In November 2019, the LG LED Cinema (p3.3mm, 4K) display jointly developed by Leyard and LG Electronics passed the DCI certification; in October 2022, Leyard's LED cinema screen with full independent intellectual property rights obtained DCI certification; in June this year, Leyard's P0.9 dot pitch 4K Micro LED cinema screen with independent intellectual property rights passed DCI certification; in September, Leyard's P5 dot pitch LED cinema screen with independent intellectual property rights passed DCI certification... Among them, the passing of the Micro LED cinema screen is a major milestone event, which guides the future technical direction of the industry.
With new mechanisms, technologies and products, the Chinese film market is thriving. In the future, Leyard will continue to invest in professional display products and solutions in the film and television industry, fully assessing the needs of cinemas, injecting new momentum into the high-quality development of film and the construction of a film power through technological innovation, and helping the Chinese film industry to flourish.
Recently, the international authoritative research institution Futuresource Consulting released the latest global LED display market survey report "GLOBAL LED DISPLAY MARKET REPORT". The report showed that Leyard has continuously ranked first in the global market share of LED display products for seven years, ranking first in small pitch products, indoor LED products, and achieving a seven-consecutive championship! Leyard also ranked first in the global market share of fixed installation LED products. In addition, driven by the global retail digitalization trend, Leyard dominated the global LED display retail vertical market in 2022.
In 2022, the global LED display industry showed a strong growth momentum. According to the Futuresource report, the global LED display market reached 8.5billionin2022,representingayear−on−yearincreaseof10.69.3 billion. The five-year forecast shows that by 2027, the compound annual growth rate (CAGR) will reach 17.4%, and the market size will increase to $20.8 billion. As a national manufacturing champion in a single field, Leyard is confident about the future development of the display industry.
When analyzing the differences among domestic LED brands, the Futuresource report pointed out that Leyard is a true Micro LED innovator driven by domestic efforts. According to another market survey report "GLOBAL TRUE MICROLED DISPLAY MARKET REPORT" released by Futuresource, Leyard provided a large number of cutting-edge technological supports for the standardization of Micro LED industry technology and processes. In October this year, Leyard was listed as a core participating unit of "2023 Mini/Micro LED Direct Display Industry White Paper", and participated in the development of industry standards and specifications. In September, Leyard's P0.9 pitch Micro LED movie screen (3.8 meters long and 2 meters high) was officially certified by DCI, becoming the world's first cinema-level Micro LED product; so far, Leyard has become the LED movie screen brand with the most DCI certifications (4 self-developed models), the most types, and the world's first cinema-level Micro LED product. In April, Leyard and Saphlux jointly released the world's first 4K 162-inch QLED direct display screen, which was the first to apply quantum dots to large-size Micro LED direct display screens. Quantum dot technology has won honors, and in October this year, the 2023 Nobel Prize in Chemistry was awarded to three researchers who made pioneering contributions in discovering and synthesizing quantum dots. A series of authoritative industry certifications are not only a recognition of Leyard's excellent technological innovation capabilities, but also an encouragement and inspiration for Leyard to continuously promote industry development through innovation.
With nearly 30 years of research and development in the field of display, Leyard relies on self-research, collaborative development and other methods to continuously provide innovative display solutions for various industries, empowering thousands of industries and promoting innovative development of the global display industry. Original LED small pitch and Micro LED ultra-high definition display products are popular around the world. In the future, Leyard will continue to adhere to the brand concept of "let the world see", and rely on cutting-edge technological innovation, product innovation, and solution innovation to make Chinese national brands go global and let "Chinese screens" shine on the world stage.
Bad weather is also a test for outdoor LED displays. The electronic components in LED displays are highly integrated with their sensitivity to interference getting higher and higher. However, lightning can do harm to the display in different ways. For example, the LED display might be struck and the lightning will cause mechanical, electrical, and thermal damage where the currents pass through, and then the LED display will be seriously damaged. It may even cause a fire. Therefore, lightning protection for outdoor LED displays is essential.
1. Protection from direct lightning strikes can be realized by installing lightning rods on the braced structure of the outdoor LED display. For the indoor full color LED display with tall buildings next to it, the lightning rods installation is not needed.
2. As to the counterattack of the steel structure, you can connect the steel structure to the enclosure of the LED display equipotential and well-grounded. The grounding resistance is generally required to be less than 10 ohms. If the resistance does not meet the requirements, an additional artificial grounding grid is then required. The lightning arrester should also be well-grounded.
3. To manage the lightning current induced on the signal line, you can install a signal lightning protection device on the signal line. The use of a signal lightning arrester is determined by the signal interface of the system. If it is a network cable, please install a network signal lightning protection device, and install a DB9 interface lightning protection device for the serial interface. The cross-sectional area of the ground wire cannot be less than 1.5mm2.
Regarding how to use LED display reasonably under harsh conditions, Leyard as one of the most reliable outdoor LED screen manufacturers wants to give you the following suggestions:
First of all, please regularly check that if the joints are firm enough. If any looseness is detected, please make a timely adjustment, re-reinforce, or re-hoisting.
Secondly, when installing an outdoor LED display, please avoid looking directly at the ultraviolet rays and avoid direct sunlight for a long time.
Finally, the grounded socket must be installed correctly to avoid the wrong connection of neutral wire and live wire. If power failures happen frequently, please take a close check over the power supply.
With the advancement of technology and the acceleration of digitalization, LED advertising screens have gradually penetrated into every corner of our lives. Whether it is busy commercial streets, shopping malls, or large public places such as airports and train stations, LED advertising screens have become a popular promotional tool for businesses due to their excellent visual effects and wide coverage. At the same time, LED advertising screens have also brought significant economic benefits to businesses.
Generally speaking, the application scenarios of LED advertising screens mainly include the following aspects: 1. Commercial streets and shopping malls, which are the most common application scenarios for LED advertising screens. These places have a large flow of people and strong consumption power, and are the battlegrounds for businesses. LED advertising screens attract customers' attention, enhance brand image, and stimulate consumption by displaying various dynamic images and videos. 2. Airports and railway stations are highly populated transportation hubs with high commercial value. LED advertising screens can achieve 24-hour uninterrupted playback in these places, covering various groups of people and enhancing brand awareness. 3. Stadiums and concerts are another important application scenario for LED advertising screens. The audience for large events and concerts is numerous, and LED advertising screens can play exciting moments in real time, creating a warm atmosphere and enhancing the audience experience.
In recent years, LED advertising screens have also brought considerable economic benefits and brand effects to businesses:
To enhance brand awareness, LED advertising screens can quickly attract customers' attention and deepen their impression of the brand through high brightness and high resolution display effects. Long-term, high-frequency exposure helps to enhance brand awareness and increase potential customers.
Research shows that dynamic LED advertising screens are more attractive to consumers than traditional static ads. By displaying various promotions, new product launches, and other information, LED advertising screens can stimulate consumers' desire to purchase and drive consumption growth.
LED advertising screens have the advantages of energy saving, environmental protection, long life, and low maintenance costs. Compared with traditional advertising methods, LED advertising screens can greatly reduce the operating costs of businesses and maximize economic benefits.
Flexible and adaptable to market changes, LED advertising screens can change the content of their broadcasts at any time according to market changes and business needs, enabling flexible and diverse promotional strategies. This real-time update feature enables businesses to respond quickly to market changes and seize business opportunities.
To expand their revenue sources, merchants can also earn additional income by renting out some of the playback time of their LED advertising screens to other brands or companies, thereby achieving diversification of advertising and expansion of revenue.
In short, LED advertising screens have a wide range of application scenarios and significant economic benefits. In the future commercial competition, having an efficient and high-quality LED advertising screen will become an important weapon for businesses to enhance their competitiveness and achieve business goals. Let us look forward to the greater role of LED advertising screens in lighting up the future of business!
From the perspective of the global LED display development status, in the global environment of energy-saving and emission reduction, countries have launched incandescent lamp banning plans and LED promotion plans. From this point of view, the prospects of the LED display industry are unlimited.
The rapid development of electronic technology and the continuous improvement of LED component technology and performance have laid the foundation for the development of LED display products. At the same time, the smart LED screen has been widely used in various fields of social life. The development of the semiconductor lighting industry has brought good opportunities for the LED display industry. Therefore, the development prospects of the LED display market are optimistic. Deepening the technical connotation, enriching the product system, diversifying products, and highlighting the advantages of leading products will be an important trend for the development of the LED display industry.
The publicity, implementation, and promotion of relevant standards will promote the standardization of LED display products. Among conventional LED display products, standardized display devices and control systems will be more widely adopted. Integrated LED display products will occupy a major position in the industry. The production of standardized LED display products and the specialized division of market technical services will be more obvious. In the field of professional applications, in order to meet the needs of professional applications, the level of specialization of LED display products will continue to improve. Specialized products that combine application requirements will expand to form new products and new application areas for LED displays, such as large LED screen in urban lighting projects, LED displays in stadiums, and LED displays in the field of transportation. LEYARD VTEAM can provide you custom shape LED screen, if your business needs a special LED screen, please contact us as soon as possible.
With the development of technology and the market, the LED display industry will gradually improve in adjustment and have a reasonable division of labor, forming a new industrial pattern. In the overall industrial chain, the formation of leading enterprises in the production of LED devices and backbone enterprises in the production of display products will redefine the division of labor between upstream and downstream industries, highlighting specialized division of labor and collaboration.
Recently, another naked-eye 3D giant screen was unveiled in Shenzhen Futian Zhaobangji Financial Building. This is also the second naked-eye 3D screen in Shenzhen in May after the first flat naked-eye 3D screen in Luohu, Shenzhen. It indicates that the application of outdoor LED displays is more and more extensive, and people's demand for naked-eye 3D displays is getting higher and higher.
Why is the demand for naked-eye 3D displays so high? The answer is obvious: it has won the favor of some cities with its shocking, realistic picture effects. Especially during the "14th Five-Year Plan" period, in order to accelerate the construction of smart cities with local characteristics, many domestic cities have invested a lot of funds in smart cities, and the capital investment has promoted the application of new technologies such as 5G, cloud computing, AR, and VR. As a creative product for outdoor LED display screens, naked-eye 3D display screens have caught up with this ride.
Under the premise of making full use of the media scene environment and space, the naked-eye 3D display mobilizes a variety of on-site expression methods to create a comprehensive and rich sensory stimulation. At the same time, it combines images, sentences, three-dimensional objects, dynamic sound effects, environment, etc., using VR And interactive 3D naked eye and other technologies, let things in the picture cleverly blend in, colorful, layered, lifelike, and achieve seamless online and offline interactive effects.
The current naked-eye 3D screen technology is not a leap forward, but the prospects are worth looking forward to. The business opportunities of naked-eye 3D can be seen from two aspects. On the one hand, its application fields are becoming more and more extensive. For example, there are exhibition and display fields (large-scale venue construction, exhibition activities, science and technology museums, museums, real estate properties). Chemical field (outdoor projection, multimedia drama, theme water show, cliff projection, live performance), film and television field (3D film, 3D animation), advertising media (airport, subway, high-speed rail, hotel, elevator entrance, store), etc. On the other hand, under the support of the "14th Five-Year Plan" national smart city policy, it is expected that more cities will build naked-eye 3D screens with urban characteristics, and outdoor LED displays will show explosive growth.
In the current 5G era, the 3D LED video wall can be well combined with a variety of Internet of Things technologies to achieve a creative display of outdoor advertising media. LED manufacturers can gain a slice of the fierce market competition through naked-eye 3D displays.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the flexible LED screen manufacturers in the display sector of Leyard Group, which can provide the service of ordering custom shape LED screen. The main series of flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tiles screens, LED creative screens, LED film screens, LED small pitch screens, conference all-in-one machines, etc., are widely used in stage design, advertising media, sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, canopies, arcs, spheres, cube creative shapes, and other application fields, to achieve brand promotion, product display, and attract attention for customers.
The naked-eye 3D display breaks the limitations of traditional 2D parallel display, allowing users to experience 3D stereoscopic image effects without wearing glasses. It has a strong sense of science and technology, giving the viewer a sense of immersion as if the whole person is on the scene, and at the same time, the interaction effect is good, and the human-screen interaction is perfectly realized. These are unmatched by traditional LED display products. It provides businesses with a broader and more practical application scenario.
It is undeniable that the naked-eye 3D display gives users an unprecedented visual experience, but there are also many problems such as display resolution, viewing angle and viewing distance, and high price. For example, if the flicker of the 3D video screen is too strong and the viewing time is too long, discomfort symptoms such as dizziness and vertigo will appear. In addition, traditional LED displays generally range from 1,000 to 5,000 yuan per square meter, but naked-eye 3D displays are very expensive, generally ranging from 8,000 to tens of thousands yuan per square meter. Relatively speaking, there will be more naked-eye 3D screen consumers in economically developed cities.
Judging from the overall trend of the naked-eye 3D screen industry, the naked-eye 3D display market is expected in the next few years. According to the forecast of authoritative LED data, the global 3D glasses-free display shipments will reach about 300 million in 2021, and the market size will reach about 85 billion, which is a huge market. As far as China is concerned, the market size of the glasses-free 3D industry will reach about 7.5 billion, and China's market cannot be underestimated.
Although affected by COVID-19, there will be a short-term decline in sales of naked-eye 3D screens in 2020 and 2021. With the acceleration of vaccination, the epidemic will be fully controlled soon, and the LED industry will enter a level of rapid development. It is estimated that by 2025, sales of naked-eye 3D screens will reach 2.8 billion yuan. The market has huge potential. In the future, its application scenarios will extend to communication equipment, industrial fields, movie entertainment, virtual shopping, security identification, and other fields, exerting immeasurable commercial value, and naked-eye 3D displays will usher in a blowout development.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of Leyard Group. The main series of flexible LED conformal screens, fine pitch LED video wall, LED transparent screens, LED grid screens, LED floor tiles screens, LED creative screens, touch LED screen, LED film screens, LED small pitch screens, conference all-in-one machines, smart LED screen, etc., are widely used in stage design, advertising media, sports Events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launches, automobile 4S shops, canopies, arcs, spheres, cube creative shapes, and other application fields, to achieve brand promotion, product display, and attract attention for customers.
People all look forward to the coming of the naked-eye 3D display time. LEYARD VTEAM will shoulder the responsibility to make a contribution to the career.
The floor LED display is portable, flexible, easy to install and maintain. Moreover, interactive sensing functions can be added according to customized needs and upgraded to interactive LED floor tiles. The products are used in stages, concerts, performances, bars, discos, shopping centers, and other fields. The reason why floor LED displays are more and more widely used is that it has the following advantages:
1. Fast and flexible installation: It can be installed directly without tools or on rails.
2. High load-bearing performance: aluminum alloy material structure, with a load-bearing capacity of more than 1.5 tons/㎡.
3. Excellent maintenance performance: It can be exchanged directly without dismantling adjacent cabinets.
4. High-contrast design: technically designed mask, clear playback effect.
5. Outstanding low-brightness and high-gray effects, uniform grayscale display, and good consistency.
The most common installation method of floor LED display is rail installation: the connection between the screen and the screen is installed with a rail. The rail has two specifications, 500mm long and 1000mm long. In order to realize a large screen, it is also necessary to assemble the guide rails. As a famous flexible LED screen manufacturer, Leyard is dedicated to providing you the best LED screen. Call us if you are in need of a good quality floor LED display.
1. Please read the safety warning before installation, power supply, and commissioning.
2. Ensure that the installation structure of the smart LED screen can bear 5 times the weight of the total weight of the screen, installation accessories, and wires.
3. Make sure that there are no easy-dropping objects above the installation position of the screen to avoid damage to the screen and cause casualties.
4. Ensure that no explosive objects are placed within 1m from the floor LED display.
5. Guide rail installation, the size of the screen is not limited and can be infinitely large; but in actual projects, the screen has a size.
Today's LED display has become a new fashion in outdoor media advertising. At present, the full-color LED large screen is the most widely used, most economical and most attractive outdoor advertising tool among outdoor billboards. The emergence of large LED screens will replace traditional inkjet billboards, neon billboards, bus stop lightbox billboards, three-sided flip billboards, banner billboards, etc.; It's believed that in the near future, a new wave of advertising boom will surely occur.
Indoor LED display mainly includes P6, P5, P4, P3, P2.5 full color LED screen. The main difference between these types is that the dot pitch of the LED display is different, for example, the P2.5 type of LED display means that the distance between our two pixels is 2.5MM, and so on, the same is true for other models, so the LED display with different dot pitches, each of our square meters The pixel points are also different, so the definition of our LED display is also different. Generally, the dot density is relatively small, and the number of unit pixels is more, and the definition will naturally be higher.
The first element to purchase an LED display is the installation environment. Whether our smart LED screen is installed in the hall or in the conference room, or installed on the stage, whether to choose a fixed installation or mobile installation, etc. are all factors that need to be considered.
What is the nearest viewing distance? It is that we people generally stand at a distance of a few meters away from the screen like our P2.5 LED display, the best viewing distance is 2.5M, and so on, as the name implies, the number behind P is the best viewing distance of this model, so when choosing an indoor LED display model, the approximate viewing distance must be estimated, which will help us choose the right model.
The size of the screen is also a factor that we should consider when we buy LED displays. Generally, if the indoor LED display does not exceed 20 square meters, we generally recommend using it. Bracket form, on the contrary, we recommend using a simple box. In addition, if the screening interview is relatively large, the area of the screen can usually be used to make up for the shortcomings of our close viewing, but this method is best used when there is no other way.
Embedded means that the LED stage screen is embedded in a frame of the stage background. There is still a stage background, a background built with KT boards, or a background built with curtains. The LED screen is in the center of the stage just like a larger LED TV, and it does not account for much.
The combined type means that the LED screen is placed in the center and integrated with the background boards on both sides to form a stage background with an integrated design. At present, this kind of LED stage background wall design scheme is accepted by more people who choose LED screens. Its advantage is that the large-scale picture display makes the visual enjoyment better, and it appears more harmoniously as a part of the stage background.
This is a more spectacular LED screen. The entire LED wall stage backdrop has no KT board or other stage design elements. All the logos, images and pictures are displayed on this large LED screen. The advantage is that it is vast, and people in the entire venue can watch the content of the LED screen 360 degrees without blind spots.
The background of the stage is integral, but the LED screen is set on the side of the background board, both sides, or only one side. This is a bit like the status of a projection screen, which is only set up for temporary display of wedding photos or videos, and is not integrated with the background of the stage. Its advantage is that it can reduce the design requirements for the stage background, and the stage background can be completed more flexibly using simple materials.
Currently, there are transparent LED screens on the streets, in shopping malls, high-end luxury goods and fashion brand stores. The transparent LED screen has become the new favorite of the window display. The creative visual display experience of the window brings out the fashionable style of the store brand. Traditional posters and banners are far from reaching the brand's publicity effect in the current market. Because of that, users will look for more concise, vivid, and powerful media to replace posters.
With the generalization of retail stores, businesses try their best to let passers-by see the products sold in the store through the glass window, or display the products in the window. However, these are very restrictive. The displayed products need to be replaced or decorated regularly, which greatly increases the time cost.
As a new type of carrier for window display, LED transparent screen just makes up for the shortcomings of traditional display. With its high transparency, the transparent LED display can easily create a smart and translucent aesthetic. And its visual penetrability, LED self-illumination and other characteristics also make it fashionable, technological and futuristic, and it is very popular in the fields of creative display and high-end display. The LED transparent screen does not affect the indoor lighting, presents a transparent effect, and the frame is almost invisible in the distance.
The transparent LED screen has the characteristics of transparency, lightness and thinness, easy installation, energy saving and environmental protection, which are of interest to our customers.
After adding the relevant configuration, the transparent LED display can be connected to the wireless network cable, which can realize the remote control of the mobile phone. In this way, the LED transparent screen and the audience can interact with each other to stimulate the audience's interest and increase the audience's participation.
Installing an outdoor LED video wall with elements such as waterproof, anti-ultraviolet treatment, low wind resistance, wear-resistant shielding and dust-proof enclosure will help your equipment to withstand bad weather. Protect it from rain, snow, dust, wind, ultraviolet rays and extreme temperature fluctuations. This means you can extend the life of the solution and maximize the viewer’s viewing experience. And ultimately save money and time for premature repair or replacement.
For a long time, direct sunlight will impair the viewing effect of outdoor displays. But with the advancement of technology and the improvement of brightness, even when the sun is out, users can clearly watch wonderful content. The display effect of the LED video wall is very good in all aspects, and there is no need to choose between detailed, high-resolution screen content and brightness.
Many LED video walls are equipped with stackable cabinets, which can be assembled quickly and provide a quick locking system. It reduces installation time and complexity of the outdoor led video wall, and allows end users to easily adapt to various designs and configurations, especially their diverse needs.
Outdoor LED video walls can be used in almost any application environment. From light outdoor LED displays that can be hung to temporary video walls that can be quickly installed and disassembled, today's outdoor display technology is turning dreams into reality. Simplify the maintainability of the LED video wall and provide flexible solutions to adapt to almost all space requirements.
In terms of flexible LED screen, its flexible shape presents a smart and elegant visual beauty. Flexible LED screen, adopting the specially designed circuit layout, PCB multi-layer process design, is suitable to be made into cylindrical screen, wave screen, streamer screen, arc-shaped screen, curved screen and other artistic shapes, which can be molded into any shape, and can be flexibly designed into different shapes to meet the needs of personalized customization of end users.
Flexible LED displays are widely used. Most of the LED cylindrical screens in shopping malls and the special-shaped LED displays in entertainment venues are flexible LED displays. Both in terms of aesthetics and product flexibility, they can better meet the public's aesthetics. It can be used for decoration, and at the same time can be used for video advertising, cultural and entertainment publicity, etc.
Flexible LED screens are mainly used in hotel advertising, stage leasing, commercial complexes, stadiums, various exhibition halls and exhibition galleries and other fields, especially various irregular buildings and structures. So it is important to choose a reliable flexible LED display manufacturer.
1. It can be arbitrarily bend, and the flexible screen has the characteristics of being soft, light and thin, suitable for any bending effect.
2. Super flexible. Flexible LED screen can be customized according to customer needs, and can be designed to achieve rolling, bending and swinging and other effects.
3. Ultra-thin and ultra-light. Special materials and advanced technology are adopted, so it is ultra-thin and ultra-light.
4. Diverse choices. Flexible screens have a variety of models for your choice.
5. Flexible LED screens are mainly used in hotel advertising, stage leasing, commercial complexes, stadiums, various exhibition halls and exhibition galleries and other fields, especially various irregular buildings and structures.
The emergence of LED transparent screens not only integrates the advantages of conventional outdoor high-definition LED displays, but also takes into account the beauty and load-bearing of shop windows to a certain extent, and perfectly solves the problem of video display in retail industry windows.
1. Building curtain wall: LED transparent screen is usually installed on the glass keel, and combined with the glass curtain wall to achieve a good advertising effect.
2. Space design: The LED transparent screen can be customized in different shapes to meet different space requirements and achieve the effect of space beautification.
3. Exhibition display: LED transparent screens are used in various exhibitions, such as auto shows, press conferences, etc., to promote products from all directions.
4. Window display: The transparent LED screen hung on the window can play a good role in commercial publicity.
1. Floor-standing base installation: Generally common in glass showcases, exhibition halls, etc., if the height of the screen is not high, it can be simply fixed at the bottom. If the height of the screen is high, the screen needs to be fixed up and down behind the screen to realize the fixation of the screen.
2. Wall-mounted installation: It is usually common in the cross-story area of the atrium floor, or the installation of curtain wall/window is facing the application scene of indoor playback.
3. Suspended hoisting: Generally, it is commonly used in event leases, commercial complex atriums, or special shapes of exhibition halls.
The transparent LED screen is the LED display screen, which has the property of transmitting light like glass. Its realization principle is the micro-innovation of the light bar screen, and targeted improvements have been made to the patch manufacturing process, lamp bead packaging, and control system settings. In addition, the hollow design structure reduces the obstruction of the structural components to the line of sight and maximizes the perspective effect.
The LED glass screen is a high-end customized photoelectric glass that uses transparent conductive technology to glue the LED structure layer between two layers of glass. According to application requirements, LEDs can be designed into various arrangements such as stars, matrix, text, patterns, patterns and so on. The LED glass display is a kind of bright screen, which is similar in structure to the traditional grid screen and light bar screen, and has the characteristics of lightness and transparency.
1. Different structure
LED transparent screen adopts SMD chip packaging technology, and the lamp is pasted in the groove of the PCB, which can be made into a standard box and customized design and installation according to project requirements.
The LED glass screen is a high-end customized photoelectric glass that uses transparent conductive technology to fix the light-emitting diode structure layer between two layers of glass. It is a kind of bright screen. It can only draw different graphics (stars, patterns, body shapes, etc.) according to different projects. It can't play any videos and pictures at will like the LED transparent screen.
2. Different installation and application
The transparent LED screen is to be installed behind the glass, mainly with the help of glass fixing brackets, glass window sills, or the upper and lower positions of the glass. Therefore, the weight of the transparent screen is very light in the design, and the weight of 1 square is about 10KG.
In recent years, with the continuous rise of market demand and the deepening of the strategic layout of expanding new markets, small-pitch LED displays have developed rapidly in the field of conference screens.
1. Seamless splicing: The modules are tightly spliced, which can realize the seamless stitching effect of the whole screen that is hard to detect by the naked eye. When used in a remote video conference, the face of the person will not be split.
2. The color and brightness of the whole screen are consistent: the LED screen for conference room adopts a modular combination, and can realize point-by-point proofreading. After being used for a long time, it will not show the inconsistency of color and brightness between modules, even the edges will be dark, and the partial color blocks will become dark. It can keep the height of the entire screen consistent.
3. The brightness can be adjusted in a large range: The small pitch LED display can usually be adjusted in a larger range. Coupled with low-brightness and high-gray technologies, high definition can be achieved at low brightness.
4. Large color temperature adjustable range: The conference room LED screen can adjust the color temperature of the screen in a larger range. This way, for applications that require high color accuracy, such as studios, virtual simulation, medical, meteorological and other fields It can ensure the accurate restoration of the image.
5. Wide viewing angle: LED screens in conference rooms usually have a wide viewing angle of nearly 180°, which can meet the needs of large-scale conference rooms and conference halls for long-distance and side viewing.
6. High contrast and high refresh: it can present a higher definition and richer picture, and there will be no smear in the high-speed motion picture display.
Is the price of stage LED screens high? What is included in its cost? In fact, the price of the stage LED screen is not very high, mainly including seven aspects of the cost.
1. Quotation of the screen body: that is, the price of the display screen of the LED display manufacturer xx yuan/square meter, the price is different if the material selected is different.
2. Control system cost: the cost of the stage LED screen receiving card and sending card, this is mainly determined by the number of cards determined by the size of the display screen. Generally speaking, the larger the area and the higher the density, the greater the number of cards used, which requires separate accounting.
3. Cost of auxiliary equipment: stage LED screen distribution box, computer, audio amplifier, air conditioner, multi-function control card, lightning arrester, TV card and LED video processor, etc. Of course, some of these devices can be prepared by users themselves, and the devices that are not in use can be omitted. Some LED screen manufacturers will equip these devices.
4. Display screen playback software: including computer system software, as well as LED video playback software for display screen playback.
5. Steel frame and labor cost: the bracket used to fix and install the stage LED screen, generally uses a steel frame frame structure, etc.
6. Transportation costs: Generally, logistics vehicles are used for transportation. According to the transportation distance budget, it is generally within the customer's range.
7. Technician's cost: When the goods arrive at the customer side, 1-2 technical engineers will be dispatched to assist in the installation and commissioning of the stage LED screen.
The LED conformal screen is a kind of special-shaped display screen, which has made all-around changes on the basis of the traditional LED display screen. It can be transformed into various shapes according to the characteristics of the curtain wall, which makes its shape full of creativity and uniqueness, such as round, diamond, triangle, cone, cube, cylinder, etc. Due to the different shapes of LED conformal screens, the technical requirements for LED manufacturers are more stringent.
LEYARD, one of the most professional flexible led screen manufacturers, has been engaged in the development of LED display products for 20 years with strong strength and excellent product quality. So what are the differences between our bendable LED screen and traditional LED point light sources and wall washer lights? You can make a comparison in the following aspects:
Our LED conformal screen: small distance between two points, high refresh rate, clear video, cinema-level effect, grayscale: 12nit to 14bit configuration of display control system
Similar products in the market: large distance between two points, low refresh rate, blurred video. Wall washer lights and line lights adopt an 8bit point light source control system
Our LED conformal screen: air-tight and waterproof packaging technique is adopted, lightweight, more than 20% lighter than similar products in the market
Similar products in the market: glue filling for waterproof property, heavyweight
Our LED conformal screen: it is installed in pieces, it is very convenient to install and disassemble, and the construction speed is increased by 5 times.
Similar products in the market: single point or single fixed, time-consuming and labor-consuming installation and disassembly, slow construction speed
Our LED conformal screen: continuous transmission with breakpoint (patented), can display a variety of abnormal shapes and points; when the failure of single light occurs, it has a slight impact on the overall effect.
Similar products in the market: continuous transmission technology without breakpoint; when the failure of a single point occurs, it has a huge impact on the overall effect
Our LED conformal screen: The wire between the light points is made of silicone wire, which is resistant to high and low temperature and UV, and will not fail for 10 years
Similar products in the market: PVC wire, which is easy to oxidize and become yellow or change color, and it will become hard and damaged after a long time.
Through the comparison of the above five aspects, LEYARD's LED conformal screen products have obvious advantages over similar products in the market, providing users with an innovative and powerful LED display product, which will be favored by more users in the future.
LEYARD VTEAM (SHENZHEN) CO., LTD is one of the core companies in the display sector of LEYARD Group. Our main products, the series of flexible LED conformal screens, LED transparent screens, LED grid screens, LED floor tiles screens, LED creative screens, LED film screens, LED small spacing screens, conference all-in-one machines, etc., are widely used in stage design, advertising media, sports events, bar entertainment, radio and television, convention and exhibition centers, large-scale product launch events, automobile 4S shops, canopies, arcs, spheres, cube creative shapes and other application fields, to achieve brand promotion, product display, and attract attention for customers.
LED display companies engaged in creative display must have a certain degree of creativity and R&D strength. From the practical application point of view, the creative display is often closely related to the structure of the building, the environment and the beautification of the city.
The most important feature of creative display lies in its "creative" performance, and the value of creativity goes far beyond the display product itself. Creativity has virtually become a threshold for the industry.
In daily life, the installation process of a smart LED screen is often affected and restricted by the building structure. In the face of complex engineering projects, conventional LED displays cannot meet the needs. At this time, it is necessary to discuss and formulate feasible solutions based on the structure of the building and the needs of customers.
From this point of view, the creative display is sometimes just a "workaround" in the installation process of LED displays.
However, it is precise because of this characteristic of creative display that creative intelligent led display screens have higher requirements than conventional displays in terms of raw materials, technology and system content.
It can be seen that sometimes creative display is not something that any LED display business can do, which requires strong financial and creative strength as the backing.
With the development of creative displays, smart LED displays. We made breakthroughs in technical bottlenecks and the multi-party cooperation of system structure engineering. The most fundamental point is that creative displays can bring considerable profits to enterprises and a very good brand advertising effect.
Today, when the Internet is so developed and information dissemination is very fast, a creative and shocking case has an inestimable effect on the brand promotion of a company.
It is based on this that many companies are willing to invest huge manpower, financial resources and material resources in the field of creative display.
Compared with traditional conventional display screens, the creative display is still a very "niche" market. As China's relevant industrial policies become more and more perfect, the digital creative industry is ushering in a broad market space.
The digital creative industry is a strategic emerging industry that takes cultural creativity and design services as its core and relies on digital technology for creation, production, dissemination and services to meet people's modern life needs and lead to new supplies and new consumption.
The digital creative industry will become one of the five new pillar industries to be cultivated with an output value of 10 trillion yuan.
In the face of such a huge market, creative display and smart LED display are an important part of its communication, and the future will also usher in more rapid development.
Why is it called the transparent screen? As the name suggests, it is to make the smart LED display screen into a transparent display screen. The transparent screen, as the name suggests, is a smart led display, made into a transparent look. From the original opacity, it is optimized to be transparent when viewed from certain angles, which reduces the occlusion of the light board and structure to people's line of sight, so that the scene behind the display can be seen clearly.
Thus, the broadcast content becomes three-dimensional, which makes the people feel that it is an object suspended in the air. It is also convenient for people to observe the objects behind the screen so that the window has a great advertising value.
At present, there are two specific ways to realize the transparent LED video screen in the industry: first, through the hollow design of the traditional LED display, and then matching the new patch, driving circuit, control system and new module structure to realize the optimization and innovation of the transparent LED video screen.
The transparent LED display is a new product and new application in China after 2010. At first, the transparent display refers to the transparent glass display. Because the other kinds of transparent screens haven't appeared yet. Later, the traditional LED display screen appeared after 2017, that is, the lamp board was hollowed out to achieve 50% permeability. The people call this grid type transparent LED display screen the transparent screen, also known as the grid screen.
For the people who do not know much about the transparent LED video screen industry, it is easy to confuse the "transparent display" with the "transparent glass display". In fact, these two displays are completely different products.
Because the transparent LED video screen has the characteristics of lightweight, high permeability and low energy consumption, and it has the visual effect of picture layering which has been favoured by the market. How to judge the quality of the transparent LED video screen? Some people say that the quality of the box can be roughly judged by its appearance. Is that true?
Hold the acrylic plate close to the same number of modules, and then slowly raise it for a short distance. At this time, observe whether the lamp bead brightness of the transparent LED video screen can meet your own requirements.
Of course, putting the module on the word will be more direct. The higher the brightness, the higher the requirements for lamp beads, and the cost is relatively high. The low brightness can be used in the pure indoor environment, but if it is used for a window LED transparent screen or the transparent LED panel, only the highlighted transparent LED display screen can be used.
When observing the white light, you must pay attention to whether there is a colour6 difference (this is very important) - if you cover it with a piece of thin white paper, you may not be able to observe it, so you must use a thick acrylic. The color difference is the most important factor to distinguish the quality, and it is also one of the main reasons for the price difference of the transparent LED video screen
The high-quality wires have passed the UL certification. If you want to know whether the manufacturer that makes the LED transparent screen is reliable, the most direct way is to remove the outer skin of the wire and count the number of the wire cores inside! The modules with 15, 17, 19 or even 20, 30 multi-core wires should be no worse than the modules with 14 and 11 cores, and vice versa.
After lighting for a period of time, touch the lamp beads of the transparent LED video screen with your hand. If the temperature of the bulb is very high, it will even burn your hand. It is certainly not as stable as those with low temperatures.
If the solder joint of the product is full, it proves that the welding process is good. If the brightness of the product is high, it proves that the solder quality is good; The serious problem is the faulty welding, which is prone to poor contact and troublesome subsequent maintenance.
At present, there are two ways to make the transparent LED video screen: one is the positive luminescence, the other is the side luminescence. The permeability of the side luminescence is relatively high. The positive luminous lamp bead is the traditional LED display lamp bead. It has been tested by the market and its quality is very stable.
The outdoor LED display panels refer to the LED display screen specially used outdoors. Its illumination area is generally between tens of square meters and hundreds of square meters, and its brightness is relatively high. It can also work in the sun and has the effects of wind, rain and waterproofing. The indoor LED display screen is used indoors. What is the difference between the outdoor LED display panels and indoor LED displays?
Because the indoor LED display screen is used in the same place, it does not need to have the requirements of waterproof and fireproof. However, the outdoor LED display screen is used in different situations, which challenges the adaptability of the products in various situations.
The outdoor LED display screen is a product that is produced in the combination with external conditions. It is mostly used in large outdoor squares, such as the government square, leisure square, trade center, information bulletin board, commercial street, railway station, etc.
The outdoor LED display panels have high requirements for brightness due to the strong outdoor sunlight. Because the outdoor LED display screen is usually placed in the sun to receive the direct sunlight if the brightness of the outdoor LED display screen is not handled well, reflection and other situations may occur which will affect the viewing effect.
Generally speaking, the outdoor LED display panels will be installed in crowded or busy places. Because of this feature, the outdoor LED display panels have attracted great attention because of their high brightness, vivid color performance and strong visual impact.
The higher the pixel, the clearer it is, the greater the information capacity it contains, and the closer the interval distance it can be seen. Therefore, the pixel density requirement of the outdoor LED display panels screen is not as high as that of the indoor LED rental display. Because the inspection object is far away, the pixel density of the outdoor LED display panels screen is low, and the point distance is larger than that of the indoor LED display screen.
The cost of the LED display screen is related to many factors: the first is the material. Using the different materials in the same place will make a great difference in the value of the outdoor LED display screen;
The second is the dot pitch of the screen. In the case of the same size, the smaller the point distance, the more light sources need to be used, and the cost is naturally high;
The third is the size of the screen. Under the benchmark of the same point distance, the larger the screen, the higher the cost. The outdoor LED display panels and indoor LED display are different in many ways.
The outdoor LED display has the packaging modes of the dip and SMD. What are the differences between these two packaging modes? The following is a detailed introduction by the LEYARD VTEAM (SHENZHEN) CO., LTD.
The dip package is the abbreviation of the dual inline pin package, commonly known as the in-line LED display. The lamp beads are produced by the LED lamp bead packaging factory, and then inserted into the LED circuit board lamp board, then the semi-outdoor LED unit board and the outdoor waterproof LED unit board are produced by the wave soldering.
In the early stage, red, green, blue, red and green lights are inserted into PCP to form an RGB pixel; In the later stage, three RGB chips can be packaged in one bulb, that is the three in one full-color flexible outdoor LED display.
However, whether the single lamp RGB or the three in one RGB, the point spacing is limited by the lamp bead diameter, so it is difficult to have a higher density outdoor display screen. They have good protection performance, but the viewing angle is fixed and inaccurate that generally between 100-110, which is suitable for the outdoor large-distance display screens.
At present, the production organization of the dip display screen is complex, it is difficult to realize the mechanized production, and the production efficiency is low. The quality of the display screen depends on the quality of the lamp beads which are produced by the lamp bead factory. Each batch can not be well controlled, so the quality is unstable.
In addition, because many outdoor LED display dip manufacturers do not have the high technology and equipment threshold, the competition becomes very fierce. Many manufacturers use inferior raw materials, low-quality PCB boards and imperfect after-sales guarantee to reduce the costs and gain the market share.
The dip products have a rough appearance and a visual angle of only 100-110 degrees. Although they have poor quality and high energy consumption, they are environmentally friendly and low price. At present, they can still occupy a strong market share in the outdoor p8-p20 market.
SMD package is the abbreviation of surface mounted devices, which means one of the components of SMT (surface mount technology). In the early stage of the electronic circuit board production, the via assembly is completely completed manually.
When the first automated machines were introduced, they could place the simple pins, but the complex parts still needed to be placed manually to be welded. The surface mount components were introduced about 20 years ago, and a new era was born.
From the passive components to the active components and the integrated circuits, they will eventually be transformed into surface mount devices (SMD), which can be assembled by the pick-up unit. It was thought that all the pin assemblies could be encapsulated in SMD for a long time. The SMD technology is widely used in the high quality outdoor LED display screen.
Three in one is an SMD technology of the LED display screen, which encapsulates the SMT lamps encapsulated by the three LED chips with the different primary colors in the same colloid according to a certain distance.
The overall viewing angle of the full-colour outdoor LED display panels screen made by the three in one patch technology is greater than a dip, the surface can be treated with the light diffuse reflection, no particle effect and good colour uniformity.
In terms of the color, the three in one full-colour is easier than the three spells one, and the color saturation is high. Three in one can make the whole surface glow, so the color of the whole three in one is more uniform. The overall flatness of the three in one is easier to control. It has become the standardized technology of the outdoor LED display screen.
We often talk about that for us who make the smart led display, this is not only a fragmented world, but also a world without colour. It is always difficult for them to present a complete face in front of us, from the invisible divided Internet to a myriad of defective tools.
One day, like other people in the name of heroes, we decided to light up the world in our eyes and the colourless world with the spirit of Jingwei's reclamation.
Because the transparent LED video screen has the characteristics of transparency and beauty, the application of the transparent LED video screen has become popular in the commercial market.
With the characteristics of transparency, light, convenient installation, energy conservation and environmental protection, it is favoured by the market and plays an irreplaceable role in beautifying and displaying China's big cities.
The transparent LED video screen can be built variously according to the shape of the stage. It can produce a strong perspective effect and lengthen the depth of the field of the whole picture by using the transparent and thin characteristics of the transparent LED video screen.
At the same time, it will not hinder the design of the stage and will leave space for the lighting to hang and play its role. Moreover, it can render a certain atmosphere and dynamic to the stage and better express the stage theme.
The led transparent display screen can effectively combine the modern artistic beauty with the shopping mall environment, which makes the shopping malls and the glass partitions have a wide application prospect.
The personalized store image can attract consumers and increase the passenger flow. The transparent LED display uses unique design techniques to replace the traditional external wall led display. It has richer and more vivid video advertisements, which makes the store cool and eye-catching.
The science and technology museum is an important place to spread scientific knowledge. The transparent LED video screen can be customized to show the effect of the high technology. People can perceive the magic and mystery of science and technology through the transparent LED video screen.
With the rapid development of the digital signage industry represented by retail, China transparent LED video display screen has brought revolutionary changes to retailers. It is also more and more popular in the building facade, LED glass window decoration, interior decoration and other fields.
With the development of LED technology, architectural media technology has also made great progress, especially in the application of glass curtain wall buildings. In recent years, LED is becoming more and more popular, and there are also the LED light bar screen, transparent led sky screen and so on.
From the appearance of the transparent LED video screen to the wide application of the transparent LED video screen, we can know that the transparent LED video screen is lighting up the world and adding a colour to the world. The originally boring and grey world has become harmonious and colourful.
In the past, the smart LED display screen was usually used for commodity publicity, store decoration, popularization of knowledge, the release of the celebration words of various major festivals or the LED navigation instructions of the road traffic, etc.
However, with the improvement of the cultural level, people have higher requirements for the appearance of the smart LED display screen, and the technology of the led enterprises is constantly optimized and upgraded, which has changed the function of the smart LED display screen.
Nowadays, the touch screen LED smart display is no longer just a carrier of cultural information, but also a "work of art" to beautify life. It can be seen that the commercial value of the smart LED display has gradually turned to the field of culture and art, especially the creative smart LED display screen with the novel and unique appearance that can attract the people's attention, which is the best carrier to reflect the artistic value of the LED display screen.
On the one hand, due to the complex process and the limited application occasions of the creative smart LED display, it can not be produced on a large scale, which creates its scarcity and uniqueness.
On the other hand, because of the uniqueness of the creative smart LED display technology, which does not only avoid the unnecessary homogeneous competition, but also the price will not become the decisive factor for the consumers to choose it because it is a work of art, so the profit margin of the product will also be greatly improved.
The permeability of the transparent LED video screen can reach 60% ~ 90%. Because it is transparent and ventilated, which will not affect the original daylighting and line of sight of the building, especially the design beauty of the building appearance;
The transparent LED video screen is light and thin, which is often used with the glass curtain wall and the glass window. The transparent LED video screen can be directly attached to the original structure without adding any additional structure, which is safer and reduces the cost;
The high quality transparent LED stage display is easy to realize the customized production, which reduces the cost of the customers to a great extent. Because the most transparent LED video screen is used in the glass curtain walls and window displays, the installation environment is very complex, so the products basically need to be customized to match the structure of the building curtain walls, while the conventional LED displays are basically standardized products, with the high customization cost and great difficulty;
For indoor installation and outdoor viewing, the transparent LED display screen is safer and easier to maintain. For some special projects or special areas, it can reduce the customer's approval process or even omit the approval process, shorten the time and reduce the cost for the project implementation;
Its design is fashionable and beautiful, and very modern and scientific. It is especially suitable for "media architecture" and other fields. Its development caters to the needs of the emerging markets and successfully creates a new way of outdoor media communication.
At the same time, we also know that the transparent screen still faces some problems: first, the development of the transparent LED video screen market is not mature, so the market acceptance of the transparent screen needs to be improved, And the customers' understanding of the transparent LED video screen still stays on the basis of the original LED large screen and glass screen, and the transparent screen market is also being impacted by the traditional market.
Second, because there are many customized products of the transparent LED video screen in the market, their output is small and the cost is relatively high, it will be difficult to produce on a large scale.
In recent years, with more and more designs of the glass curtain walls, the people's demand for personalized design is also higher and higher. At the same time, due to the increasing restrictions of the conventional outdoor advertising screens, the standardized characteristics of the products will not meet the diversified needs of the market, and the transparent LED video screen will fill the shortage of the conventional display screens, even it has become a product to replace the conventional outdoor advertising screen in the curtain wall design industry.
People have become accustomed to single-planar ordinary display screens, and the industry urgently needs eye-catching creative "display art". In recent years, many sensational project cases have also been born in the industry.
The creative performance of LED displays in urban landmark buildings, large-scale commercial complexes, large-scale sports events, performance stages and other places has left a deep impression on people and has always been talked about by people.
In the past, limited by technology, the early LED displays had only a single information display and image display function.
With the advancement of technology, especially in process manufacturing, and the development of LED display control systems, LED displays have made great breakthroughs and developments in terms of appearance and content.
Nowadays, new technologies such as 3D display and VR (virtual reality) are being introduced into the application of smart LED display, which greatly enriches and changes the initial form of LED display.
LED display screens have also become more and more user-friendly from a single passive acceptance method and can even realize the basic "human-computer interaction" mode. These intelligent development technologies will bring more room for display in the creative room.
Large outdoor LED display screens have the core technology of LED display and need rich experience in artistic modelling and structural mechanics technology. It must have professional talents from program design, product design to installation and after-sales.
A smart LED display board will be applied to various applications in the future, such as urban light carving, environmental art, architectural appearance, interior decoration, etc. LED creative display is one of the important ways for future cities to show their cultural personality.
Compared with LCD and DLP, LED displays have inherent advantages such as high brightness, pollution-free, seamless splicing, and are not affected by area. They are widely loved by consumers and favored by the market.
In the fierce market competition, LED screens shine with various breakthroughs of conventional "creative displays".
With the development of technology, the flexible LED display price is gradually falling. The competition among industries is extremely fierce, and price wars frequently occur, resulting in the continuous squeezing of corporate profits. Such changes have brought a huge impact on the LED display market with low barriers to entry; on the other hand, after so many years of development of the LED display industry, the production capacity of some low-end and medium-end products has been seriously saturated, which has also LED to further market competition.
In the cruel market competition, enterprises are struggling as if treading on eggs. The intensification of market competition has prompted many smart LED display manufacturers to devote themselves to product differentiation.
From the perspective of consumers and the general public, the traditional LED display is entirely satisfactory. The streets are full of squares or rectangles, and the display method has brought severe aesthetic fatigue to people.
In this highly informative and digital era, people are often not interested in sparse and ordinary things, and smart LED displays, especially large outdoor screens, shoulder the important task of information dissemination.
Therefore, in order to attract the public's attention to the maximum, a variety of creative displays have emerged. More designers in the decoration industry have also begun to incorporate creative displays into their design concepts, making LED displays more attractive. Widen higher-end market applications.
What is the ideal combination of architecture and glass? First of all, of course, it should be transparent. Secondly, it should be beautiful, safe, and environmentally friendly. It needs to have the characteristics of artistic decoration.
With the changes in the preferences and values of the new generation and the continuous progress of science and technology, these traditional functions can no longer meet the needs of the new market. More and more people need to undertake the commercial function of social entertainment, while the high-end temperament does not affect the appearance and structure of the building.
The Leyard LED screen perfectly meets these needs. It not only helps to realize the aesthetic concept of the designers and improve their competitiveness in the project engineering design but also enables the building to realize the multimedia function and enhance the visual impact and increase the advertising revenue.
The transparent LED display screen is a new type of ultra-transparent LED display screen, with 70% - 90% transparency. It has the characteristics of high definition and super scene customization.
In addition, the brightness of the transparent LED video screen exceeds 7500 nits, which can make the content of the broadcast advertisements visible even when facing the sun directly. The transparent LED video screens are widely used in the curtain walls, shopping malls, airports, banks, hotels, cinemas, commercial streets, landmarks, and other municipal public buildings.
The traditional LED screen is like a black screen when it is not displayed. It displays the backlight outdoors or under light, and the effect is not ideal. While the transparent LED video screen does not block the line of sight, which has both indoor display and lighting. The irregular building keel can be perfectly matched with the keel through the customized modules and integrated with the building.
The Leyard LED screen with all structures and power supplies. It weighs only 12kg / ㎡, which is half the weight of the traditional LED screen, and the transportation is more convenient.
Because the screen is transparent, the video content can use more black background to make the advertising picture clearer and cooler. LED does not emit light in the black background, which can save more than 30% more energy than the color background.
Excellent environmental adaptability - the system supports automatic brightness adjustment and manual brightness adjustment. The transparent LED video screen can not only make the human eye adapt to the viewing effect changing with the change of the ambient light intensity, but also reduce the adverse reactions, take the user's experience and protect the environment into account.
It is a minimum design, easy to assemble, built-in power supply, integrated module, and can be spliced quickly. The installation method includes the upper and lower support fixed installation or the suspension installation. Because there is no steel frame structure, the installation is simple and efficient, so there are the advantages of convenience and worry saving, simple maintenance, and long service life.
When a single LED lamp fails, there is no need to replace the whole transparent LED video screen module, just replace a single LED strip. In this way, the maintenance cost is lower and the service life is long, which is up to 10W + hours.
In recent years, more and more businesses have chosen transparent LED video screens as stained glass windows, large shopping malls, experience exhibition halls and other places. As for commercial display, fashionable brands, high-end products also prefer to use transparent LED video screen to enhance the brand style. When advertising content is broadcast, the transparent background can increase the sense of technology and highlight the visual effect of the product.
1. The air permeability of hard light bar transparent screen is about 60%-80%. This form of transparent screen is the mainstream of the current market, with mature products, technologies and supply chain systems;
The focus is on the strict control of supply chain and manufacturing cost by transparent LED screen manufacturers. Designers and users pay attention to the characteristics of simplicity, closeness to the people, and high cost performance.
For example, in the field of digital stage beauty, the interpretation of beauty has always been emphasized, but in the case that it is difficult to make new breakthroughs in traditional LED display, the transparent screen brings new fashion to the stage.
It can display the corresponding content when it is lit, and the transparent LED video screen can be invisible when it is not lit. This device is very suitable for the ever-changing stage.
And the application of LED in digital dance beauty is even more eye-catching. Adopt high-transparency and transparent LED video screen screen to create a dreamy, cool and changeable style, combine light and picture to create a brilliant visual feast;
1. Soft LED film, can be attached, ultra-thin and ultra-light, according to different sizes of the structure, elastic cutting, surface installation. transparent LED video screen partitions are mainly used in commercial complexes, atriums, sightseeing elevators, glass fences and other places, and there are many small spaces with glass walls that have not been installed.
3. Optoelectronic glass screen utilizes photoelectric technology and glass manufacturing process, and can be widely used in building curtain walls, shop windows, exhibition halls, museums and other places.
The transparent LED video screen not only ensures that the products are used in the natural environment, such as wooden floors, curtain wall glass, windows and other lighting fixtures, as well as lighting fixtures and angles.
Moreover, it also has excellent heat dissipation and aging resistance. The installation and maintenance of transparent LED video screen is extremely convenient, which can get rid of the limitations of traditional LED display in the application of curtain wall glass.
transparent LED video screen is generally loved by the sales market due to its key features of transparency, lightness, ease of installation, and green environmental protection. Therefore, with the general requirements of the commercial service display sales market and the continuous development trend and independent innovation of transparent LED video screens, It may become increasingly irreplaceable in the governance and presentation of Chinese cities.
1. Promotion of tourist attractions
The transparent screen can broadcast the content about the history, culture and art of Kunming Pool and the introduction of tourist attractions, allowing visitors to have a deeper understanding of the culture, art and characteristics of the tourist attractions.
2. Education
The transparent LED video screen can be used as a youth education industry base. The college organizes activities to watch the detailed introduction of tourist attractions, culture and art and historical time, and has a variety of educational methods.
3. Release information
It can publish a variety of information content including text, images, and videos, and has data encryption and content approval systems to ensure reasonable, legal, and compliant management of published content. Personalized variety show management method, transparent LED video screen can play content in full screen according to the time and order programmed in advance.
4. City, party and government propaganda
It can cooperate with traditional festivals and key theme activities to play video city publicity and party and government publicity content, colorful publicity methods, transparent LED video screen to improve the city's brand image and expand the publicity of government work.
As the main carrier of video advertisement, outdoor smart LED displays must have a high-definition display effect. Not only high resolution but also high brightness, high contrast, etc., are required.
The high resolution ensures that high-quality advertising images can be presented well. High brightness can provide a clear image display under direct sunlight; high contrast guarantees color uniformity and beautiful images.
Outdoor smart LED displays must respond to related calls and regard energy conservation and emission reduction as important standards in manufacturing, including product power consumption, product scattering performance, and the amount of steel structure required for product installation.
The main thing about outdoor LED displays is the advertising image. Therefore, allowing more viewers to see pictures and videos is the main goal of outdoor LED displays. It adopts a large viewing angle design, which can cover the viewing angle to the greatest extent.
Since it is used outdoors, weather conditions must be considered. Outdoor LED displays usually have to reach IP65 protection level to adapt to all kinds of bad weather fully. In order to ensure the maximum profit of customers, outdoor LED displays must have strong durability.
1. Site survey
Before installation, the outdoor LED display should be tested for a specific environment, terrain, luminous range, brightness acceptance, and other parameters. To ensure the smooth installation of the billboard, the factory will send corresponding professionals to conduct on-site surveys and make related plans.
2. Build a smart LED display
Outdoor LED displays can be divided into wall advertising screens, hanging advertising screens, and roof advertising screens.
In the actual installation process, different screens are installed in different ways. For screens with a higher installation position, cranes and cranes should be used for partial lifting according to the distance and height, and the installation personnel should cooperate.
Smart LED displays are used for aerial operations to have higher requirements for installation and use.
3. Debugging of luminous range
After the screen is installed, we need to test a specific range of light radiation. The light radiation range is different, and the viewing angle of the LED display is also different.
According to the on-site acceptance ability, we must carry out the fixed installation work of the outdoor smart LED display within the normal viewing angle range to ensure that every angle can receive normal and balanced image and subtitle information. Ensure to achieve the best effect of the display.
4. Post-inspection and maintenance
After the smart LED display is installed, you need to check the LED display waterproof, heat dissipation layer, LED indicator waterproof coating, rainproof layer on display, heat dissipation on both sides, power cord and many other fields. These basic components and products constitute the overall product stability.
With the improvement of people's visual and aesthetic requirements, the on-site layout of stage performances, wedding celebrations, opening ceremonies and other venues is becoming more and more beautiful. The popularity of LED display screen rental is also a key market for various LED display manufacturers. one of the fields. So what are the mainstream LED display screen rental boxes on the market?
Many people think that LED display screens are composed of a single screen body like LCD flat-screen TVs. In fact, LED display screens are composed of unit board boxes spliced together. Just imagine that if a screen of several hundred square meters is a single structure, it will be a hassle in transportation alone.
The box as a unit is easy to transport, easy to install and disassemble, easy to maintain and so on. So what are the mainstream LED rental display cabinets on the market?
The die-cast aluminum box is light in weight, reasonable in structure and high in precision, and can basically achieve seamless splicing. The latest die-cast aluminum display is not only a simple upgrade of the traditional display cabinet.
It has been comprehensively optimized and updated in terms of structure and performance. It is a compact indoor rental display screen made of patents. The cabinet has high splicing accuracy and is extremely convenient for disassembly and maintenance.
The die-casting aluminum LED display screen rental adopts one-time molding, the flatness of the box is more guaranteed, the tolerance range is effectively controlled, and the problem of seaming the box is basically solved;
Humanized design, more convenient and lighter installation, more reliable box seam and cable connection; light weight, hoisting structure, more convenient and firmer installation; imported power connectors for LED display screen rental, connection, safer reliable;
The signal and power cables between the boxes are connected in a concealed way, and no traces of the cables can be seen after installation.
The shape of nano-polymer material has the characteristics of shock resistance and fall resistance. It is characterized by very light weight, cheaper price than die-casting aluminum, simple loading and unloading, light handling, low transportation cost and low cost.
The carbon fiber box design is ultra-thin, light in weight, good in strength, with a tensile strength of 1500kg, and the weight per square meter is only 9.4kg. The fully modular design makes maintenance more convenient. The 45-degree right-angle side can realize 90-degree splicing and installation of the LED display rental screen. At the same time, it provides a non-transparent backplane, which is suitable for large-scale installation in stadiums, outdoor advertising and other fields.
Magnesium alloys are alloys composed of magnesium-based and other elements. Its characteristics are: low density, high strength, good heat dissipation, good shock absorption, greater impact load capacity than aluminum alloy, and good corrosion resistance to organic substances and alkalis.
Magnesium alloy used as LED display screen rental box is cost-effective, easy to install, and excellent heat dissipation makes the product more competitive in the market.
LED floor tile screen is a display screen product that does not require the addition of interactive devices, and is widely used in commercial plazas, chain store image displays, stage backgrounds, entertainment and e-sports industries. It also has high waterproof, wear-resistant, anti-slip, and heavy-duty characteristics. The use of LED floor tile screens can achieve human-screen interaction. With a dedicated floor trolley for installation, the installation height can be adjusted at any time, without the need for steel structures, saving time and effort;
LED floor tile screen installation is relatively simple. Generally, it is installed with a special floor trowel, which can adjust the installation height at any time without steel structure, saving time and effort. The installation personnel need to excavate a foundation pit of corresponding size where the floor tile screen is installed, leaving the power line, network cable, embedded pipe, vent, drain, concrete reinforcement at the bottom, ensuring smoothness, and waterproofing and moistureproofing at the bottom and surrounding areas. The use of support frames reserves air inlets and outlets. After the installation of the screen body is completed, it can be determined whether to install edge wrapping to enhance aesthetics according to actual needs.
After installing the LED floor tile screen, there are also some requirements for the use environment of the screen:
The working environment temperature range is 0℃~40℃, and the working environment humidity range is 10% to 90%RH.
Avoid using or storing in high temperature, high humidity, high acid/alkali/salt environments.
Keep away from flammable, corrosive, and dusty materials.
Avoid strong collisions during transportation and avoid collisions with sharp objects.
When the ambient temperature is too high or the heat dissipation conditions are poor, care should be taken not to use the screen for a long time.
Using LED products in excess of the specified humidity can lead to corrosion of components and even short circuits, resulting in product damage.
It is strictly prohibited to introduce water, iron powder and other conductive metals into the panel body.
In recent years, LED floor tile screen technology has developed rapidly, with a wider range of application scenarios, such as smart teaching, sports venues, medical care, conference rooms, radio and television, etc. Both the effect display and special effects functions are favored by users, and it is believed that the future market will still be a blue ocean.
Leyard Smart Display (Shenzhen) Co., Ltd. is one of the core enterprises of Leyard Group's display sector. Its main products include LED transparent screens, naked-eye 3D displays, LED conformal screens, LED grille screens, LED floor tiles, LED creative screens, LED film screens, LED small-pitch screens, conference all-in-one machines, etc., which are widely used in stage art, advertising media, sports events, bar entertainment, radio and television, convention and exhibition centers, large product launches, automobile 4S stores, tents, and curved, spherical, cube creative shapes. It achieves good effects for customers in brand promotion, product display, and eye-catching.
Generally speaking, LED transparent screens are characterized by ultra-light, ultra-thin, and ultra-transparent features, with modularized design of product structure, making them more concise. The screen body can be installed quickly and simply, with modularized connectors for the connection of the box, and wireless connection between the upper and lower boxes, making it clean and beautiful. At the same time, the screen body is easy to maintain, with the receiving card and power supply integrated into a modularized structure, allowing for simple and quick disassembly and maintenance. It is mainly used in the fields of stage rental, hotel theater, commercial center, and window display.
.jpg "20230112145922_10883_(1).jpg")
Of course, the LED transparent screen is affected by the quality, temperature, protection, transportation, installation and other environment, which may also cause damage to the display screen. Therefore, the transportation and installation workers should pay special attention. The components of the LED transparent screen are easily damaged due to improper handling, so please pay special attention to the protection of the screen during unpacking, placement, transportation and installation.
Currently, there are mainly the following methods for processing LED transparent screens:
(1). Avoid contact between the front and corners of the LED display and other materials, including: transportation containers, desktops, and carts (any hard objects). It is recommended to wear gloves and anti-static wristbands before assembly and remove rings, watches, etc. Swinging product cables or tools with the wrong direction may damage the LED transparent screen.
(2). Do not rest the LED display on its edges. When not in use, place it back in its packaging.
(3). If the LED display must be taken out of the shipping box, place it face up on a clean, lint free foam pad at least as large as the LED display.
(4). If the LED surface must be placed face down, use a non-abrasive surface with cushioning, and align its surface parallel to the placement surface.
(5). Pay attention to the strong magnets used in the LED display and disassembly tools.
(6). Keep loose fasteners, tools, and other ferrous materials away from the LED display during installation.
(7) Wear soft cotton gloves when handling the LED display, which can prevent oil and sweat from staining the surface of the display.
Leyard Smart Display (Shenzhen) Co., Ltd. is one of the core enterprises of Leyard Group's display sector. Its main products include LED transparent screen, naked-eye 3D display screen, LED conformal screen, LED grille screen, LED floor tile screen, LED creative screen, LED film screen, LED small-pitch screen, conference all-in-one machine, etc. They are widely used in stage art, advertising media, sports events, bar entertainment, radio and television, convention and exhibition centers, large product launches, car 4S stores, canopy, and curved, spherical, magic cube creative shapes, etc. They can achieve good effects of brand promotion, product display, and eye-catching for customers.
LED displays have become a common facility at sports venues, capable of providing various information such as match results, time, scores, advertisements, etc. Before installing an LED display, it is necessary to determine what information needs to be displayed: match results, time, scores, advertisements, etc. In addition, extended information such as competition leaderboards and athlete names can also be displayed.
Choosing the right installation location is a crucial step in the LED display installation process. When selecting a location, the viewing angle and line of sight of the audience need to be taken into account, as well as weather conditions such as sunlight and wind direction. Generally speaking, LED displays are best installed around the competition area or behind the audience seats.
The basic structure of an LED display includes ground support and hanging support. Depending on the installation location, different installation methods can be chosen. If the display is installed on the ground, a stable foundation structure made of concrete is required; if the display is hung, a steel frame structure is needed for support and fixation. During the installation process, the screen's modules and power supplies should be installed first, followed by the installation of the support structure. It is necessary to ensure that each module connection is firm and reliable while maintaining the flatness and stability of the entire screen. Finally, power connections are made and debugging is performed to ensure that the display operates normally.
However, there are some things to keep in mind when installing an LED display at a sports venue:
Safety first: During the installation process, safety should always come first. Special attention should be paid to safety when performing hanging operations. Workers must wear safety belts and helmets, and the equipment used must also undergo safety checks.
Follow specifications: Installing an LED display needs to follow corresponding professional specifications to ensure construction quality. For example, parameters such as brightness and color temperature need to meet international standards to ensure visual comfort for the audience. In addition, relevant reporting and approval procedures must also be followed to ensure legality and compliance.
Consider maintenance: For convenient future maintenance and upkeep, LED displays should be installed with consideration for screen maintenance. For example, it should be easy to replace batteries and repair connecting components. In addition, LED displays with intelligent maintenance functions can be chosen for remote monitoring and maintenance.
Keep it dry: When installing LED displays, efforts should be made to avoid working in damp or dusty environments. If it must be done in these environments, corresponding protective measures should be taken such as setting up tents and using dehumidifiers to protect the display from environmental effects.
In summary, both the installation methods and precautions for LED displays at sports venues need to be fully considered and taken seriously. Only by following relevant regulations and standards for reasonable design and installation can we ensure that LED displays play their best role and effect at sports venues.
Recently, the final of the 2024 PEL Peace Elite Professional League Spring Season came to a close at the Nanjing Le Power Jiangning International Esports Center.
This esports event once again brought the Le Power Jiangning International Esports Center, which was built with the assistance of Leyard, into the public eye,
sparking widespread attention.
The Le Power Jiangning International Esports Center is the core project of the Le Power Jiangning Digital Sports Center, which was upgraded and transformed by
Alibaba's Orange Lion Sports from the Jiangning Sports Center built by the Jiangning District Government of Nanjing City. Leyard has comprehensively upgraded
the venue's sound, light, and electricity equipment and facilities with nearly 500 square meters of indoor ultra-high-definition LED screens, intelligent audio
amplification systems, dazzling stage lighting effects, and other integrated services of sound, light, and electricity, helping the Le Power Jiangning International
Esports Center become a well-equipped new landmark for the national esports sports industry. The completion of this venue not only fills the gap of large-scale
professional esports venues in Jiangning District, but also boosts the development of emerging sports and digital economy industries in Jiangning District.
For offline events, the atmosphere, sense of ceremony, and immersion are particularly important. The Le Power Jiangning International Esports Center creates
a fully immersive atmosphere through Leyard's visual products, allowing spectators inside the venue to capture the exciting moments of the competition up close
and enjoy an unparalleled viewing experience.
With esports being selected as an official event at the Hangzhou Asian Games, China's esports revenue, users, and events have all ushered in a new "high tide."
According to the "2023 Half-Year China Esports Industry Report," the overall revenue of the domestic esports industry reached 75.993 billion yuan, an increase
of 11.74% from the previous quarter. As an important carrier of the esports industry, esports venues are gradually becoming new landmarks of the city.
Leyard has successfully provided ultra-high-definition display products and comprehensive solutions for multiple esports venues.
As a global leader in visual technology, Leyard has always adhered to innovation-driven development, creating immersive visual experiences with intelligent products
and comprehensive solutions to support the digital development of the industry. In the future, Leyard will continue to promote the development of smart sports
with technology, amplify the "tech+" effect, support the innovation of business content and service forms in the global industry, and move towards a new stage
of high-quality development.
On May 5th, the three-day 2024 Longines Global Champions Tour Shanghai came to a successful conclusion. As a strategic partner of the event, Leyard World Sports
provided visual display products and services to ensure the smooth running of the event, allowing enthusiastic audiences from home and abroad to immerse
themselves in the charm of equine sports.
This year marks the 10th anniversary of the Longines Global Champions Tour Shanghai. As the highest-level five-star equestrian obstacle race under the International
Equestrian Federation, and also the highest-level, most influential, and most enjoyable equestrian event held in mainland China, the quality and influence of the
event have been increasing over the past ten years, becoming a top-tier equestrian feast integrating holiday spectating with industry exchanges. Leyard Group has
been a strategic partner of the Longines Global Champions Tour Shanghai for many consecutive years, providing comprehensive visual services and bringing a
comfortable and pleasant visual experience to help create the "most elegant event in the world".
According to the 2024 National Sports Industry Work Conference held in Shanghai recently, since 2023, sports events have flourished, and their economic benefits
have become increasingly prominent. From the second half of last year to the beginning of this year, the Universiade, Asian Games, National Youth Games, and the
14th Winter Games were held one after another. According to statistics, during the events, Hangzhou, Chengdu, Nanning, and Hulunbeir achieved sports and
related consumption exceeding 130 billion yuan. This impressive figure demonstrates the robust development momentum and huge potential of sports
consumption.
From the Chengdu Universiade to the Hangzhou Asian Games, and recently to the "Three Major Sporting Events in the World" such as the 2024 F1 China Grand Prix,
China Open Tennis, Shanghai Tennis Masters, Diamond League Track and Field, Wuhan Tennis Open, and other internationally important sports events, Leyard has
provided support and service guarantees.
Leyard's excellent level and ability in serving specialized sports events for a long time have made it a strategic partner of many world-class events. As a global leader
in visual technology, in the future, Leyard will continue to inject high-quality visual experiences into global sports events with innovative products and solutions,
continuously enhance the viewing experience of sports events, and help the global sports industry move towards a more prosperous future.
Recently, the new building of the Anhui Science and Technology Museum officially opened for trial operation. Leyard's 28.5-meter-diameter LED spherical screen, the largest indoor spherical LED display in China and also the first spherical naked-eye 3D display in the country, made a stunning debut. This futuristic venue has instantly become a popular "trendsetter" in the city, with tickets being in high demand and extremely popular since the trial operation began.
From outside the museum, visitors can simultaneously view the Earth LED screen in the atrium and the spherical observatory on the roof, experiencing the cosmic landscape with both the Earth and the Moon present.
The Earth LED screen in the atrium, created by Leyard, is the core area of the museum and also part of the transparent glass facade display, symbolizing celestial bodies in the universe. The giant spherical screen suspended in the air cyclically displays simulated images of the Earth, Moon, Mars, and other celestial bodies, as well as futuristic mechanical animations, accompanied by stunning audio-visual and lighting effects that often astonish viewers.
The spherical screen covers an area of over 2,500 square meters with a resolution exceeding 6K. It employs transparent display technology, featuring ultra-lightweight, ultra-thin, high transparency, and high brightness, making it perfectly suited for various exhibition spaces such as commercial displays, science and technology museums, and exhibition halls. Moreover, compared to conventional naked-eye 3D displays, the transparent screen offers the advantage of being even thinner and lighter, fully meeting on-site installation requirements.
As a highlight of the museum's exhibition, the spherical cinema shell can play science popularization films in real-time, presenting customized naked-eye 3D effects. It comprehensively and vividly showcases the natural ecological landscapes of Jianghuai region and the history of technological development.
With nearly 30 years of experience in the display field, Leyard continues to explore and apply a series of digital technologies and solutions, including LED displays, VR/AR/XR virtual reality, naked-eye 3D projection, and immersive environmental interaction, to cultural exhibition scenarios such as museums, exhibition halls, and science and technology museums. It leverages modern technology to bring "silent" exhibits to life and awaken "sleeping" cultures.
At this exhibition, Leyard showcased its star product, the MG Series (with a cumulative global sales exceeding RMB 1.7 billion). This series, meticulously designed with a minimalist approach, comes in two versions: front-maintenance and front-back-maintenance, boasting exceptional features like HDR, high frame rate, an ultra-high refresh rate of 3840Hz, and DCI-P3 color gamut.
In 2024, Leyard has continued to develop and iterate its products, successively launching the new-generation MG Series and the new-generation MG COB Series, continuously meeting the evolving needs of customers in the new era.
Planar, on the other hand, exhibited the MGM Pro 0.7 Micro LED display product. Leveraging the most advanced Micro LED full flip-chip and integrated packaging technology, this series offers high stability, reliability (addressing the "caterpillar" issue), tripled contrast ratio, 1.5 times brighter, better uniformity, lower energy consumption, and a higher cost-performance ratio.
The Planar iHub Micro LED Smart All-in-One Series, equipped with Leyard's proprietary main control chip and control system, delivers exquisite and unparalleled high-end image quality and immersive giant screen experiences. Its "All in One" highly integrated design simplifies complexity, featuring an ultra-thin screen body, ultra-narrow bezels, and an ultra-high screen-to-body ratio. Easy to install and intelligent to use, it is suitable for various scenarios such as conference rooms, classrooms, multi-function halls, lecture halls, exhibition halls, shopping malls, and high-end homes.
Apart from cutting-edge display technologies and products, Leyard and Planar also presented multi-scenario solutions covering digital out-of-home advertising (DOOH), retail, hospitality, sports, and entertainment. The LN Series rental LED display solution, with its user-friendly modular design and lightweight structure, offers perfect curvature and supports quick and easy assembly and disassembly, making it ideal for exhibitions, concerts, conferences, sports events, and more. The VDS Series, utilizing COB technology, excels in contrast ratio, viewing angle, and brightness, suitable for various demanding display scenarios.
Moreover, the exhibition showcased many classic, market-acclaimed products like the integrated and intelligent LCH II, the sleek and sturdy HKS II, and the inherently adaptable outdoor-specific MGS, all receiving overwhelming praise from attendees.
Deepening Global Footprint and Dual-Brand Strategy
In 2023, Leyard's overseas revenue accounted for 38.98% of its total, with revenue in Asia, Africa, and Latin America growing rapidly for three consecutive years.
In 2024, Leyard continues to invest heavily in overseas markets, adopting a dual-brand strategy. The Planar brand will further expand the high-end display market, while the Leyard brand will target the mid-range and economical markets in developed countries.
In line with its 2024 development strategy, Leyard is steadily advancing its strategic objectives.
To expand the high-end display market, on January 30, Leyard showcased its European-made DirectLight Slim display product, produced at its Slovakian factory, at the ISE 2024 exhibition in Spain.
On April 14, Planar presented multiple innovative products and solutions at the NAB Show 2024 in the United States, demonstrating its strength as a global leader in visual technology. On June 12, Planar shone at InfoComm 2024 in the US with its Micro LED ultra-high-definition displays and groundbreaking remote monitoring applications, winning two awards: "Best of Show" and "Best Installation Product." Leyard continues to fulfill the diverse needs of the high-end display market with innovative products and solutions.
To expand the mid-range and economical markets in developed countries, on April 5, Leyard held the "Grow with Leyard" event in Vietnam, driving growth and cooperation in the ASEAN region through technological innovation.
On April 21, Leyard showcased its innovative strength at Sound:Check Xpo, a top event for music and entertainment professionals in Mexico, promoting the development of the entertainment industry in Latin America with comprehensive and advanced LED solutions. On May 21, at Integrate Middle East Expo 2024 in Dubai, Leyard displayed its latest innovative LED display solutions, continuing to set new standards in the LED display industry with cutting-edge technology, offering unparalleled performance and versatility for a wide range of applications.
With nearly 30 years of experience in the display field, Leyard continues to deepen its global strategic layout, comprehensively covering North America, South America, Europe, Asia, and Africa.
With the rapid development of technology and the increasing market demand, LED transparent screens, as an innovative display technology, will continue to showcase their unique charm and extensive application potential in 2024. From commercial advertising, architectural decoration to exhibition displays, and public spaces, LED transparent screens are gradually penetrating every corner of our lives with their high transparency, high definition, and intelligent control features.
Commercial Advertising Sector
In the field of commercial advertising, the application of LED transparent screens is becoming more widespread. Whether in shopping centers, department stores, or branded stores, LED transparent screens can attract customers' attention with their unique visual effects. They are installed in windows, entrances, or key locations within the store to dynamically display product advertisements, promotional information, or brand stories, effectively enhancing customers' purchasing desire and brand awareness. At the same time, their high transparency ensures that the store's landscape remains unobstructed, creating a more comfortable and open shopping environment for customers.
Architectural Decoration and Curtain Walls
In the architectural field, the application of LED transparent screens adds new vitality to the city's landscape. They are seamlessly integrated into building elements such as glass curtain walls, windows, and columns, not only beautifying the building's appearance but also enhancing its technological and modern feel. Through customized design and installation, LED transparent screens can be flexibly adjusted according to the building's style and characteristics, achieving perfect integration with the building. At night, these screens become a beautiful landscape in the city when illuminated, adding a touch of mystery and fantasy to the city's night scene.
Exhibition and Museum Displays
In the fields of exhibition displays and museums, the application of LED transparent screens brings a more intuitive and vivid viewing experience to audiences. In museums, science and technology museums, art museums, and other places, LED transparent screens are used to display images and video information of cultural relics, artworks, or technological products. Through transparent screens, audiences can clearly see the details behind the exhibits while also receiving rich information on the screen, enhancing the interactivity and fun of the exhibition. Additionally, LED transparent screens can serve as auxiliary display means for exhibits, forming a response and contrast with the exhibits, further enhancing the exhibition effect.
Stage Performances and Entertainment
In the fields of stage performances and entertainment, the application of LED transparent screens cannot be ignored. They are widely used in concerts, music festivals, stage plays, and other performance activities, serving as stage backgrounds or special effects devices to bring震撼的 visual effects to the audience. Through dynamically changing images and lighting effects, LED transparent screens can create different atmospheres and scenes, enhancing the immersion and appreciation of the performance. At the same time, their high transparency also allows the audience to see the real scenes and the dynamic performance of the actors on the stage while enjoying the performance.
Public Spaces and Transportation Hubs
In the fields of public spaces and transportation hubs, LED transparent screens also play an important role. They are installed in areas with dense human traffic such as airports, railway stations, and subway stations, used to display real-time data such as flight information, train schedules, and weather forecasts. These screens ensure clear readability of information in complex lighting environments with their high brightness, high definition, and wide viewing angles. At the same time, their transparency also avoids obstructing passengers' sightlines with information displays, improving space utilization efficiency and passengers' travel experience.
With the continuous advancement of technology and the sustained growth of market demand, the application scenarios of LED transparent screens will further expand in 2024. In the future, we can expect more innovative application cases to emerge. Fields such as smart homes, smart security, and in-vehicle displays are all likely to become new battlegrounds for LED transparent screens. At the same time, with the continuous maturation and application of new display technologies such as Mini LED and Micro LED, the performance indicators of LED transparent screens will also be further improved. Brightness, clarity, light transmittance, and other aspects will reach higher levels, meeting more diversified market demands and application scenarios.
Today, the first domestic 3A masterpiece, "Black Myth: Wukong," officially launched on various gaming platforms. Since its first video trailer was released in 2020, "Black Myth: Wukong" has not only surpassed 56 million views on Bilibili but also achieved presale sales exceeding 400 million yuan, topping the bestseller lists in multiple countries. The production of such a top-tier game is inseparable from high-precision motion capture. Leyard·Virtual Moving Point, leveraging its spatial computing technology - OptiTrack optical positioning capture, has contributed significantly to the making of "Black Myth: Wukong."
Wearing a phoenix-feathered purple-gold crown, clad in golden chain mail, stepping on lotus-root silk cloud-stepping shoes, wielding the will-following golden-hooped staff, "Black Myth: Wukong" presents players with a dreamlike journey to the West, through its exquisitely realistic graphics and over 80 boss-level monsters. As a flagship work of domestic gaming, this 3A-grade game (a term referring to games that consume "a large amount of money, resources, and time" in development) has garnered immense anticipation from players, marking a significant step forward in quality and innovation for domestic games and ushering in a new era for domestic 3A games.
This time, Leyard·Virtual Moving Point provided professional spatial computing and positioning capture technical support to the game's production team. By scanning real temples, Buddha statues, forests, rocks, etc., the game created realistic objects, buildings, and landscapes, which, combined with ray tracing technology, produced human-like graphics and visuals. Through motion capture, we recorded real people's expressions, body postures, and movement details 1:1, quickly reconstructing 2D images into 3D, and accurately identifying and calculating marker points' centroid data. The feedback system then drove the animation characters in real-time, ensuring seamless interaction with virtual characters in the game.
Compared to traditional game production, traditional tracing often fails to capture intricate details due to complex movements, resulting in distorted characters. Take Tianmingren (a fictional character) as an example; it is one of the most important and challenging characters to realize in "Black Myth: Wukong." Balancing its distinctive features with overall stylistic unity, creating a vivid and agile image of Sun Wukong was paramount. Leyard·Virtual Moving Point's OptiTrack optical motion capture system achieves precision errors of less than +/-0.1mm, rotational errors of +/-0.1 degrees, and a minimum latency of 2.8ms. This technology precisely captures every movement of actors and translates them into game character animations, encompassing basic movements like walking, running, jumping, attacking, and defending, to more complex actions like climbing and swimming. It boasts advantages such as high precision, low latency, vast spatial coverage, and real-time spatial positioning and tracking.
From "Call of Duty," "NBA 2K," to "The Witcher," "Sifu," and now "Black Myth: Wukong," Leyard·Virtual Moving Point's pursuit of spatial computing has never ceased. With the advent of the AI era, Leyard·Virtual Moving Point will continue to focus on research and development, leveraging the company's proprietary spatial computing and large-model technologies to enhance the efficiency and quality of game animation production, thereby contributing to the vigorous development of the gaming industry!
![[G-LED Annual Meeting] Jiang Yi: Leyard Opened Up a New Era of Micro LED Display](/storage/202103/jpg/leyard1.jpg "[G-LED Annual Meeting] Jiang Yi: Leyard Opened Up a New Era of Micro LED Display")
LEYARD VTEAM (SHENZHEN) CO., LTD. (Originated from SHENZHEN VTEAM CO., LTD, simplified as "VTEAM", established in 2011.) is the key enterprise of display parts in LEYARD Group. (Stock code: 300296). As a specialized LED display screen manufacturer, our main LED media screen includes a flexible LED conformal display, LED transparent display, and LED rental display. Our creative LED screen is widely used in stage, advertising, sports stadiums, bar entertainment, TV stations, all kinds of celebrations and high-end occasions, etc. At present, the LED display company has a modern production area of 15,000 square meters and has a complete R&D, design, manufacturing, sales, and service system.
As one of the leading LED display screen and LED curtain wall manufacturers worldwide, we have more than 300 employees. The R&D department has more than 10 years of experience in the LED display field. Leyard Vteam has excellent abilities in custom LED display panels production, including led product design, manufacturing, and quality control. The company's annual value of screen led display production to more than four hundred million RMB.
more
English